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EstablishingYour 2015 Business Goals:
HowTo Prioritize & Get It Done
Webinar Wednesday
Hosted By
For Veg Professionals
JANUARY 21, 2015
Presenter:
Stephanie
Redcross
Why is goals are
important forVeg
Professionals
Pioneers; Establishing New Markets;
Alternative To Status Quo
Future Fundraising: Document your
business’ growth story
Bootstrap Approach Relies On Repeat
Success & Avoid Similar Mistakes
Goal Setting Increases Business Success
Rates
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
Growth
Customer
Community
Profit
- Customer Experience
- Product Options
- Repeat Customers
- Expansion
- New Target Markets
- % Donations
- Sponsor Events
- Sample Giveaways
- Add’l Revenue Options
- Expense Management
Building Stamina — Getting Good
At Setting & Executing Goals
Step #1 Type Of Planning Step #2 Pillars
Newbie
Average
Advanced
•Monthly
•60 Day Action
Plans
•Quarterly
•Monthly
Milestones
•Yearly
•Quarterly
Milestones
Step #3 Evaluate
Who’s
Responsible
Financial
Benefit
Evaluation
Meetings
Project
Management
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
HowTo Prioritize
Goal Activity Impact Time Ease
Reach New
Audience
Social Media;
Blog High Long Term Hard
Increase
Distribution
Wholesale Med
Short
Term
Med
New Product
Expand
Products Line Med Long Term Hard
Global Offer
International
Shipping Low
Short
Term
Easy
New Revenue
Channel
Offer Classes High Long Term Med
Online Sales
Develop
Website
1.Create A List of Existing, New Planned Goals
2.Rank By Impact, Ease Of Execution, Time to Implement
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
How to translate goals into action
Achievement
(Why)
Goal
(What)
Timeline
Start/Stop
Milestone
Action Steps
(How)
Work with more
clients
20% Increase In
Client Consults Per
Month
March 31
30 inquires or form
sign ups per month
- Build Target List
- Contact Previous
Clients
Move sales from
retail store to online
to increase profits
Increase Average #
Of Daily Website
Sales To 20 Per Day
October 31st (Before
Black Friday)
Increase in website
traffic by 40%
- Monitor Traffic
and Conversation
- Shopping Cart
Reminder
Recurring Revenue
Source
Establish an online
training program
generates $500/mo
Ongoing Program -
Aug 30th
Pilot Program
(30 Participants)
May - June
- Identify Most
Common Questions
- ID Target
Customers
Support Local Non-
Profits &
Organizations
Donate $500 To
Local Animal
Shelter per Quarter
First Donation -
April 15th
Generate 5%
Additional Income
Each Month
- Determine Income
Source
- Choose Org
5 Action Steps Needed To Completed Each Goal
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
Tip #1:
Schedule It
✤ Create A Daily Schedule
➡ Time Each Day For The Daily
Grind vs. Project Work
✤ Book Quarterly Planning
Sessions On Your Calendar
➡ Goal Setting & Retooling
Throughout The Year
✤ Capture Major Milestones In
Your Calendar
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
Tip #2:
Idea Parking Lot
✤ Document All New Ideas In
One Place
✤ Let It Go, Until The Next
Planning Session
✤ Explain Why It’s A Good Idea
For Your Business
✤ Evaluate new ideas against
existing goals - are they better?
✤ Benchmark industry standards
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
Tip #3:
Evaluate Progress
✤ Create “Go/No Go”
Milestones
✤ Look At Progress Towards The
Goal Not Just Project Progress
✤ Trust Yourself: Make A
Decision & Move On
Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
Tip #4:
RewardYourself
✤ Create An Incentive
✤ Increase Salary
✤ Link Biz Goals To Personal
Goals
✤ Hire Someone
✤ Shorten Hours
EstablishingYour 2015 Business Goals:
HowTo Prioritize & Get It Done
Webinar Wednesday
Hosted By
For Veg Professionals
JANUARY 21, 2015
Presenter:
Stephanie
Redcross

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Webinar Wednesday - Establishing Your 2015 Business Goals: How To Prioritize & Get It Done

  • 1. EstablishingYour 2015 Business Goals: HowTo Prioritize & Get It Done Webinar Wednesday Hosted By For Veg Professionals JANUARY 21, 2015 Presenter: Stephanie Redcross
  • 2. Why is goals are important forVeg Professionals Pioneers; Establishing New Markets; Alternative To Status Quo Future Fundraising: Document your business’ growth story Bootstrap Approach Relies On Repeat Success & Avoid Similar Mistakes Goal Setting Increases Business Success Rates Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 3. Growth Customer Community Profit - Customer Experience - Product Options - Repeat Customers - Expansion - New Target Markets - % Donations - Sponsor Events - Sample Giveaways - Add’l Revenue Options - Expense Management Building Stamina — Getting Good At Setting & Executing Goals Step #1 Type Of Planning Step #2 Pillars Newbie Average Advanced •Monthly •60 Day Action Plans •Quarterly •Monthly Milestones •Yearly •Quarterly Milestones Step #3 Evaluate Who’s Responsible Financial Benefit Evaluation Meetings Project Management Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 4. HowTo Prioritize Goal Activity Impact Time Ease Reach New Audience Social Media; Blog High Long Term Hard Increase Distribution Wholesale Med Short Term Med New Product Expand Products Line Med Long Term Hard Global Offer International Shipping Low Short Term Easy New Revenue Channel Offer Classes High Long Term Med Online Sales Develop Website 1.Create A List of Existing, New Planned Goals 2.Rank By Impact, Ease Of Execution, Time to Implement Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 5. How to translate goals into action Achievement (Why) Goal (What) Timeline Start/Stop Milestone Action Steps (How) Work with more clients 20% Increase In Client Consults Per Month March 31 30 inquires or form sign ups per month - Build Target List - Contact Previous Clients Move sales from retail store to online to increase profits Increase Average # Of Daily Website Sales To 20 Per Day October 31st (Before Black Friday) Increase in website traffic by 40% - Monitor Traffic and Conversation - Shopping Cart Reminder Recurring Revenue Source Establish an online training program generates $500/mo Ongoing Program - Aug 30th Pilot Program (30 Participants) May - June - Identify Most Common Questions - ID Target Customers Support Local Non- Profits & Organizations Donate $500 To Local Animal Shelter per Quarter First Donation - April 15th Generate 5% Additional Income Each Month - Determine Income Source - Choose Org 5 Action Steps Needed To Completed Each Goal Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 6. Tip #1: Schedule It ✤ Create A Daily Schedule ➡ Time Each Day For The Daily Grind vs. Project Work ✤ Book Quarterly Planning Sessions On Your Calendar ➡ Goal Setting & Retooling Throughout The Year ✤ Capture Major Milestones In Your Calendar Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 7. Tip #2: Idea Parking Lot ✤ Document All New Ideas In One Place ✤ Let It Go, Until The Next Planning Session ✤ Explain Why It’s A Good Idea For Your Business ✤ Evaluate new ideas against existing goals - are they better? ✤ Benchmark industry standards Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 8. Tip #3: Evaluate Progress ✤ Create “Go/No Go” Milestones ✤ Look At Progress Towards The Goal Not Just Project Progress ✤ Trust Yourself: Make A Decision & Move On Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream
  • 9. Tip #4: RewardYourself ✤ Create An Incentive ✤ Increase Salary ✤ Link Biz Goals To Personal Goals ✤ Hire Someone ✤ Shorten Hours
  • 10. EstablishingYour 2015 Business Goals: HowTo Prioritize & Get It Done Webinar Wednesday Hosted By For Veg Professionals JANUARY 21, 2015 Presenter: Stephanie Redcross