Кшиштоф Ковалік, Towarzystwo dla Natury i Człowieka (Люблін, Польща). Чи може бути Польща прикладом розвитку велосипедного туризму? Вільний час

1. Can Poland be a model of
cycling tourism development?
Krzysztof Kowalik

2. Bike tourism
from A to B
luggage
overnight stay

3. TOURISM OR RECREATION?
Sport, transport
from A to B From A to A

4. TOURISM OR RECREATION?
from A to B From A to A

6. DIFFERENT CYCLISTS

7. cycle route ≠ cycle path

8. Route component
types
• Public road
• Painted cycle lane
• Cycle path
• Cycle and pedestrian path
• Greenway
• Cycle street / home zone
• Agricultural / forestry / water management
road

14. surface quality
well rideable
REMEMBER THIS

15. YES

16. NO

17. ???

18. Signing

19. Sign content
• Direction confirmation
• Next main town/final destination
name
• Distances
• Attractions/Villages names

24. 2 different
routes!

26. What's more?
• Self-service station
• Place to rest, eat
• Bike counter
• Bike locker, bike rack
ZIMCORE SALES GUIDE | 2020

31. Route is not enough
• Services
• Marketing
• Promotion

32. EDUCATE THE LOCAL
COMMUNITY

34. PREPARE MARKETING
MATERIALS

35. PREPARE PROMOTION...

42. Contact Details
Facebook
/LublinRowerem
Email Address
krzysztof.kowalik@ekolublin.pl