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1. Winners don’t do different things. They do things differently Lateral Thinking
2. Lateral Thinking is a term coined by Edward de Bono The term first appeared in the title of de Bono's book New Think: The Use of Lateral Thinking, published in 1967. Set of approaches and techniques designed to find new approaches to problems
3. In the 1920s, a man called Michael Cullen asked “What would happen if we turned the shop around and let the customer help themselves to the goods they wanted and then they paid at the end” A simple idea – but was a powerful one The world's first super market “The King Kullen Store” was established in New Jersey
4. “ Only the paranoid will survive”, said Andy Grove – Chairman of Intel. You have to be paranoid about improving the goods and services that you offer your clients, because if you don’t somebody else will. Intel's philosophy is to cannibalize its own business by constantly bringing out better processor to replace the ones that are already market leaders.
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7. Aside from fishes, what other things can you see? Clue: at least 17 things
The engineer change the ball to have the left-hand augmented clockwise threads. Instead of the conventional right-hand or clockwise threads. This meant that as the thieves assumed they were trying to unscrew the ball’s there were actually tightening them instead.
The practice originated to ensure that the clerk had to open the till and give change for each transaction. This recorded the sale and prevented the clerk from pocketing the money.
The shoe shops put single shoes, has displayed items outside the shops. One shop with a left shoes, the other three shops, put a right shoes. Thieves stole the display shoes, but had to make pairs, so more shoes were taken from the one displaying left shoes. The manager changed the display to right shoes and thefts dropped significantly.
Before the school inspector arrived, the teacher instructed the pupils always to raise their left hands. If they did not know the answer. All were unsure. If they were sure they knew their answer. They should raise their right hand. The teachers chooses a different people, every time, but always one who has raised Hughes or her right hand. The superintendent was duly impressed.
The cost of the strong cotton material of his tents and used it to make trousers that he sold to the miners. The man’s name was Levi Strauss. By adapting to market conditions and innovating. He was able to create a brand that has lasted to this day.
The marketing manager, called the telephone company are issued numbers and bought the wrong number. The line was redirected to the call centre and the mailing was sent out.
