Social media is a framework that emulates real life by allowing people to connect and share information. It deepens relationships, gives people a voice, and influences them. Through social media, everyone can publish and consume information. Companies can use social media to build communities, strengthen relationships, and increase collaboration. Charity Water is presented as a case study of a nonprofit that uses social media best practices like driving participation, stating issues, showing progress, and using visual data and personal stories to engage supporters and raise awareness for its cause. The presentation concludes that social media is about building relationships and interactions that increase reach, speed, and participation over time.

1. Social Media 101
Venson Kuchipudi - Life Net Inc.
April 18, 2012

2. So What’s Social Media?
http://www.youtube.com/watch?v=x0EnhXn5boM

3. It’s a Framework of Life
People
Information Connections
Social Media Emulates Real Life
(It’s the first technology advancement to do so)

4. People
• Deepens relationships
• Gives them a voice
• Empower them
• Influences them
“Social Media is about sociology and
•
psychology more than technology.”
Increases trust
– Brain Solis Principal of FutureWorks
• Drives action

5. Connections
• Includes friends, acquaintances,
businesses, products, causes, ideas...
• Facilitates discovery
• Builds communities
•
“Networking is not about hunting. It is
Strengthens communities about farming. It’s about cultivating
relationships. Don’t engage in ‘premature
solicitation’. You’ll be a better networker if
• Fosters word-of-mouth you remember that.”
– Dr. Ivan Misner, NY bestselling
•
author & founder of BNI
Increases collaboration

6. Information
• Everyone is a publisher & consumer
• Democratized - accessible anywhere,
anytime, and to everybody
• Aggregated, organized, & personalized
• Consumer (influencer) driven “Chances are your company’s white
paper won’t go viral. But sharing
knowledge you’ve gathered through your
• Encourages participation trade can go a long way toward boosting
your brand.”
– April Joyner, business reporter
• Photos & videos dominate

7. Who Uses Social Media

8. Social Media Landscape
• Social Publishing
• Social Sharing
• Social Playing
• Social Networking
• Social Buying
• Social Localization

9. Best Practices

10. Case Study
Charity Water
http://www.charitywater.org/

11. Socially Integrated
Drives Participation
States The Issues
Shows Progress
Differentiators
http://www.charitywater.org/

12. Visualizes Data
http://www.charitywater.org/

13. Personal Content
Stories and Pictures
of Your Project
Videos of
Your Project
http://www.charitywater.org/

14. Clear Objectives
http://www.charitywater.org/

15. Takeaways
• Identify your goals and objectives
• Awareness, demand, action, sales
• Find or create a like minded community
• Facebook, LinkedIn, Twitter, Blogs
• Create or find content for them
• Stories, pictures, video
• Make your content re-sharable
• Amazing, funny, controversial, personal
• Drive every action back to your objectives
• Listen first. Start small, then expand
Social Media Is Not Websites, It’s Experiences

16. It’s About People
• Social Media builds • Social Media interacts
relationships that: using new toolsets that:
• Increase trust • Increase reach
• Increase awareness • Increase speed
• Drive demand • Persists over time
• Foster collaboration • Encourage participation

17. Learn More
Contact Me:
venson@thelifenet.com
773.519.6446
Follow Me:
http://www.linkedin.com/in/vensonkuchipudi
http://www.twitter.com/venson
Get a Link to This Presentation:
Text Venson to 50500