Invest Pitch
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Learn how to build a great pitch deck and use it to pitch your company to potential investors.
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Invest Pitch
- 1. Invest – Post Launch Tuesday, January 23, 2018 Pitch+
- 2. Today’s Objectives – Very Simple Invest – Post Launch Series Build a great deck Learn How To Pitch It
- 3. The Ingredients 1. Title Slide 2. The Problem 3. The Solution 4. The Demo 5. The Market 6. Competition 7. Team 8. Business Model 8. Go-To-Market 9. Sales Process / Success 10. Projections 11. Risks and Mitigants 12. Use of Proceeds 13. The Recap 14. The Close Invest – Post Launch Series
- 4. YOUR TITLE SLIDE SHOULD START SELLING RIGHT AWAY! Presented By Mike Betts - Founder
- 5. The Problem • Be crystal clear, to the point, measured, and visually supported • Graphics are more engaging than text, use graphics! • And VERY BIG or VERY EXPENSIVE Problems only please! Invest – Post Launch Series
- 6. The Solution – The White Knight Slide – 1 Slap in the face solution statement – Elevator Pitch Slide – 2 Actually demonstrate the product! Embed media to show a walkthrough Talk through the video Use images Stay inside PPT Demonstrate THE VALUE PROP! Invest – Post Launch Series
- 7. The Market • Addressable markets only! • Illustrate both size and growth rate • Give customer examples. • Who owns the problem? • Show off your expertise! Invest – Post Launch Series
- 8. The Competition Value Prop Relevant Feature A Value Prop Relevant Feature B Value Prop Relevant Feature C Value Prop Relevant Feature D You Competitor A (Exit REF) Competitor B (Capital Ref) Competitor C (Release Ref) Competitor D (Big Buyer Ref) Highlight the key differentiator and speak to it
- 9. The Team Invest – Post Launch Series Management Name Role Experience Value John Smith CEO Summary of awesome successes Brings to the team Jane Smith CTO Summary of awesome successes Brings to the team Rick Smith VP Sales Summary of awesome successes Brings to the team Jill Smith VP Eng. Summary of awesome successes Brings to the team Board / Advisors Name Current Role Name Current Role Name Current Role
- 10. Business Model 1. How are you going to make money? 2. What drives the business model? 3. What is the ROI profile like for your customers? 4. Have you proven that people will pay? 5. Lifetime customer value forecast? Plan Pricing Features Free $0.00 /mo ?? Bronze $14.99 /mo ??? Silver $29.99 /mo ???? Gold $49.99 /mo ????? Invest – Post Launch Series
- 11. Go-To-Market Invest – Post Launch Series Current Phase 1 – Date A – Date B Phase 2 – Date A – Date B Phase 3 – Date A – Date B # of Customers Headcount Sales / Marketing Programs Capital Raised Enterprise Value
- 12. Sales Successes / Processes Site Registrations Direct Selling SEM Programs LPR’s Free Service - $0.00 Conversion to Bronze – 15% - $14.99 Conversion to Silver – 10% - $34.99 Conversion to Gold – 5% - $95.99 SEM Programs – Google, LinkedIn, Facebook Direct Selling – Call Blocks, Lead by VP Sales Organic Landing Page Requests Sample Customers AVGAcqu.Cost-$16.45LifetimeValue-$219.00
- 13. Projections Invest – Post Launch Series $(400,000.00) $(200,000.00) $- $200,000.00 $400,000.00 $600,000.00 $800,000.00 $1,000,000.00 $1,200,000.00 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Income/Expense Net Revenue HR Expense Operations Expense EBITDA
- 14. Risk and Mitigants RISK • This could happen • The risks should be real ones, not nonsense • This is an opportunity to show off your business prowess MITIGANT • And we will do this to deal with it • The same is true of the mitigants • So don’t be shy Invest – Post Launch Series Don’t Dwell On This Slide!
- 15. The Ask / Use of Proceeds Invest – Post Launch Series 60% 20% 10% 10% Uses of Invested Capital Sales Marketing R+D Working Capital Near Term Milestones 1. So this is 2. where you 3. outline what 4. activities are 5. going to be undertaken 6. using the investor money 7. and their timeframes
- 16. The Recap / Investment Highlights 1. Remind them - Big problem, big opportunity. 2. Best in class solution 3. Awesome team / awesome advisors 4. Great customers 5. Capital for growth 6. Etc…. Invest – Post Launch Series
- 17. THE THANK YOU SLIDE Drive the value prop and opportunity home!
- 18. Timing 1. Title Slide – 30sec 2. The Problem – 1Min 3. The Solution – 1Min 4. The Demo – 2Min 5. The Market – 2Min 6. Competition – 1Min 7. Team – 2Min 8. Business Model – 1Min 8. Go-To-Market -2Min 9. Sales Process / Success – 1Min 10. Projections – 1Min 11. Risks and Mitigants – 1Min 12. Use of Proceeds -2Min 13. The Recap – 2Min 14. The Close
- 19. When Presenting • Be a story teller, not a pitch man! • Have a print and a presentation version of your deck, always bring printed handouts • Positive body language and eye contact • Segue between slides, please! Invest – Post Launch Series
- 20. When Presenting • Practice, practice, practice and then practice again • A group settings is theatre, the boardroom it is relationship development – Have a plan for both • Dress to win, not to kill Most Importantly Have fun!!
- 21. Thank You - Questions? Invest – Post Launch Series Invest – Post Launch Pitch+
Notas del editor
- You eat with your eyes first – Colorful, tasteful, graphically friendly – Make it look and feel as though you invested in this presentation Graphically capture your problem Pl ant the seed Don’t forget to include your name and your company name – Introduce yourself and your role
- Light on the text heavy on the impact Survey information, 3rd party information, never EVER heresay or assumption Do not leverage experience here, leverage fact Customer cases can be used here – User case etc…
- Talk about the solution statement – Critical single line that distinguishes your business
- TAM – Total Addressable Market SAM – Served Addressable Market SOM – Share of Market – Intended capture percentage / Yr 3.
- Don’t get sucked into a discussion about your competitors strengths Talk about yours Talk about how healthy competition makes for educated consumers and proof of pain
- Always use pictures Illustrate competency, accomplishment and completeness – Been there done that!!! When in doubt, rely on advisors for credibility
- Pricing chart?
- Don’t just ask, explain why the capital makes a difference Speed, growth, acceleration, sales Not R+D, Risk, Salaries
- Practice until you it runs like a swiss watch!