3. Global market opportunity 2013-2014 ~30 B$ advertising from US local businesses (BIA/Kelsey ) $6B annual adspend on mobile (Juniper) $1-4B Location-based loyalty (Foursquare etc.) $2-4B Location-based advertising Businesses with strictly local market , e.g., beauty salons, car wash, fast food, etc. cannot benefit from current measurable advertising . $12.7B mobile LBS market (Juniper) $13.3B LBS market (ABI Research)
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9. The team … and 10 more team members in software, design, marketing, testing and support