Learn how to drive 10X results from your email marketing and lead generation efforts with marketing automation. Marcus Taylor, founder of Venture Harbour, will reveal 10 of his top hacks and workflows for creating highly effective marketing automation sequences. For more information visit: http://www.marketingautomationinsider.com

1. 10x Marketing Automation Hacks &
Workflows to Increase Your Sales
With Marcus Taylor, Founder of Venture Harbour
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com

2. 10x Marketing Automation Hacks & Workflows
1. 7x lead qualification
2. Stalker alerts
3. Progressive profiling
4. The eerily relevant blog
5. The no-brainer up-sell
6. Grading lead warmth on auto-pilot
7. Auto-gather feedback
8. The 10-15% open rate booster
9. Multi-channel marketing (done right)
10. Segment customers by activity / value

3. Marketing automation is one of the biggest
competitive advantages available to you as a
marketer.

4. It enables you to…
Send limitless personalized messages to
contacts, triggered by their actions and
behaviour, in a way that is as good as (if
not better) than a human doing it.
Tool displayed: ActiveCampaign
Appear In the right place
With the right message
At the right time.

6. Tool displayed: ActiveCampaign

7. You need the right tool for the job.
www.marketingautomationinsider.com

8. 10x Marketing Automation Hacks & Workflows
1. 7x lead qualification
2. Stalker alerts
3. Progressive profiling
4. The eerily relevant blog
5. The no-brainer up-sell
6. Grading lead warmth on auto-pilot
7. Auto-gather feedback
8. The 10-15% open rate booster
9. Multi-channel marketing (done right)
10. Segment customers by activity / value

9. 7x lead qualification
(AKA “The fastest way to make your investment in
marketing automation pay for itself”)
#1

10. https://hbr.org/2011/03/the-short-life-of-online-sales-leads/ar/1

11. Tool displayed: ActiveCampaign
Putting this insight into action:

12. #2
Stalker alerts
(Detect when leads are on your site and
automatically notify your sales team)

13. Tool displayed: ActiveCampaign

14. Tool displayed: ActiveCampaign

15. Tool displayed: ActiveCampaign
“I was just thinking about you guys”

16. #3
Progressive profiling
(Gather more qualifying information about your leads
over time, using a sequence of lead magnets)

18. #4
The eerily relevant blog
(Dynamically personalise your blog content to reflect
what a lead is looking for)

20. By increasing content relevancy, you
increase all that is good; engagement,
shares, offer engagement.

21. #5
The no-brainer up-sell / cross-sell
(Send beautifully-timed and ultra relevant up-sell and cross-sell offers to
your existing customers)

23. IF Customer buys shampoo
CROSS-SELL Conditioner
2 MONTHS LATER
(They’ve probably ran out)
2 MONTHS LATER
(They’ve probably ran out)
2 MONTHS LATER
(They’ve probably ran out)
UPSELL Shampoo + Conditioner
UPSELL Different ‘flavour’ of shampoo + Conditioner

24. #6
Grading lead warmth on auto-pilot
(Take lead scoring to the next level with automated rules)

25. Tool displayed: ActiveCampaign

26. Tool displayed: ActiveCampaign

27. Tool displayed: ActiveCampaign

28. #7
Auto-gather feedback
(Automate net promoter score collection, survey responses, and
customer reviews)

29. http://www.slideshare.net/mentionapp/mention-nps-process-reduce-churn-increase-customer-hapiness
Mention.com reduced churn by half by automating
Net Promoter Score (NPS) survey data

30. #8
The 10-15% open rate booster
(Get a 10-15+% increase in open rate on every email you send)

31. Tool displayed: ActiveCampaign

32. #9
Multi-channel marketing (done right)

33. Tool displayed: ActiveCampaign

34. #10
Segment customers by activity / value

37. Email: Marcus@VentureHarbour.com
Twitter: @MarcusATaylor
Website: www.ventureharbour.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!