Fundraising using social media involves much more than texting Red Cross 90999.
With social media, you are building relationships with people who care about your cause, not casting your message to the wind in the hope that someone picks it up. The return on your investment can be huge.
5. Online Giving Source: GivingUSA and The Online Giving Study: A Call to Reinvent Donor Relationships By A Network for Good and True Sense Marketi ng
6. 2009 Online Giving by Venue in $ Millions . Source: The Online Giving Study: A Call to Reinvent Donor Relationships by A Network for Good and True Sense Marketi ng
7. 2007-2009 Online Giving Trends by Venue Source: The Online Giving Study: A Call to Reinvent Donor Relationships by A Network for Good and True Sense Marketi ng
8. Trends in Percent of New Donors Giving Online Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis
9. New Donors by Age Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis
10. New Donors by Household Income Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis
11. Revenue per New 2010 Donor Source: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report by Target Analysis
29. Learning to Use Social Media Source: Nonprofits and Social Media: It Ain’t Optional Learning by doing 91% Observing what others are doing 82% Reading online resources 70% Talking to colleagues 61% Attending classes (in person and online) 47% Talking to experts 43% Attending social media conferences 26% Reading books 22% Hired an expert on staff 15% Hired a consultant / outsource some all functions 11%