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Co-Founders
Daniel Zimmermann
March 2016
WilmerHale 2
Who is a “Co-Founder”
 When did your co-founder start contributing
 When did your co-founder start full-time
 What is the individual’s contribution – past, present and future
 Have you gone through the “dating” process
 What are the roles of all the founders
WilmerHale 3
Who is a “Co-Founder”
This chart was generated via CompStudy's online reporting platform (2015, US)
WilmerHale 4
Founder Compensation
 A combination of salary and stock
 Varies based on contributions, industry, location, experience
of founders
 Majority of compensation is usually in stock
WilmerHale 5
Equity at Hire
This chart was generated via CompStudy's online reporting platform (2015, US)
WilmerHale 6
Base Salary (pre-funding)
This chart was generated via CompStudy's online reporting platform (2015, US)
WilmerHale 7
Founders’ Stock Alternatives
• Series FF Preferred Stock
• Class A Common Stock (voting)
• Class B Common Stock (non-voting)
• Dual-Class Voting Stock
• High-Voting Stock
• Super-Voting Stock
WilmerHale 8
Allocation and Dilution
Allocation:
 Beware of splitting stock ownership equally
 Eliminate discussion of percentages; Translate into share
numbers
– e.g. 2 million shares per founder if 2 founders
 Consider contributions to date and expected roles for the
future
– Go to Equity Calculator on launch.wilmerhale.com
WilmerHale 9
Allocation and Dilution
Dilution:
 Plan in advance for equity grants to be made to new hires
– Reserve option pool (10-30%)
 Dilution can be a good thing:
– Dilution typically necessary to bring in cash or human capital to
grow the business
– Smaller piece of bigger pie
WilmerHale 10
Vesting Provisions
 Founder stock should be subject to vesting
 Standard vesting schedule
– Variations: upfront vesting for “credit for services to date”,
milestone based
 83(b) elections
 Acceleration: single- or double-trigger
 VC expectations
WilmerHale 11
Lock-up agreements and secondary
sales
 Why do these sale restrictions matter?
 Lock-up
– Founder agrees not to sell shares during a specified period
following an IPO
– Typically 180 days
 Company Right of First Refusal
– If founder wishes to sell stock to a third party, company has the
right to purchase the stock on the same terms as those offered by
third party
WilmerHale 12
Voting Agreements, Rights of First
Refusal, Co-Sale Rights
 Typically put in place in connection with a financing
 Rights of Refusal in favor of other stockholders (investors)
after company
 Co-Sale Rights in favor of other stockholders (investors)
WilmerHale 13
Questions?
Contact:
Daniel Zimmermann | WilmerHale
950 Page Mill Road
Palo Alto, CA 94304 USA
+1 650 858 6036 (t)
Daniel.Zimmermann@wilmerhale.com
@DRZtweeter
Visit www.wilmerhalelaunch.com @WHLaunch

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Co-founder Compensation and Agreements w/ Daniel Zimmermann

  • 2. WilmerHale 2 Who is a “Co-Founder”  When did your co-founder start contributing  When did your co-founder start full-time  What is the individual’s contribution – past, present and future  Have you gone through the “dating” process  What are the roles of all the founders
  • 3. WilmerHale 3 Who is a “Co-Founder” This chart was generated via CompStudy's online reporting platform (2015, US)
  • 4. WilmerHale 4 Founder Compensation  A combination of salary and stock  Varies based on contributions, industry, location, experience of founders  Majority of compensation is usually in stock
  • 5. WilmerHale 5 Equity at Hire This chart was generated via CompStudy's online reporting platform (2015, US)
  • 6. WilmerHale 6 Base Salary (pre-funding) This chart was generated via CompStudy's online reporting platform (2015, US)
  • 7. WilmerHale 7 Founders’ Stock Alternatives • Series FF Preferred Stock • Class A Common Stock (voting) • Class B Common Stock (non-voting) • Dual-Class Voting Stock • High-Voting Stock • Super-Voting Stock
  • 8. WilmerHale 8 Allocation and Dilution Allocation:  Beware of splitting stock ownership equally  Eliminate discussion of percentages; Translate into share numbers – e.g. 2 million shares per founder if 2 founders  Consider contributions to date and expected roles for the future – Go to Equity Calculator on launch.wilmerhale.com
  • 9. WilmerHale 9 Allocation and Dilution Dilution:  Plan in advance for equity grants to be made to new hires – Reserve option pool (10-30%)  Dilution can be a good thing: – Dilution typically necessary to bring in cash or human capital to grow the business – Smaller piece of bigger pie
  • 10. WilmerHale 10 Vesting Provisions  Founder stock should be subject to vesting  Standard vesting schedule – Variations: upfront vesting for “credit for services to date”, milestone based  83(b) elections  Acceleration: single- or double-trigger  VC expectations
  • 11. WilmerHale 11 Lock-up agreements and secondary sales  Why do these sale restrictions matter?  Lock-up – Founder agrees not to sell shares during a specified period following an IPO – Typically 180 days  Company Right of First Refusal – If founder wishes to sell stock to a third party, company has the right to purchase the stock on the same terms as those offered by third party
  • 12. WilmerHale 12 Voting Agreements, Rights of First Refusal, Co-Sale Rights  Typically put in place in connection with a financing  Rights of Refusal in favor of other stockholders (investors) after company  Co-Sale Rights in favor of other stockholders (investors)
  • 13. WilmerHale 13 Questions? Contact: Daniel Zimmermann | WilmerHale 950 Page Mill Road Palo Alto, CA 94304 USA +1 650 858 6036 (t) Daniel.Zimmermann@wilmerhale.com @DRZtweeter Visit www.wilmerhalelaunch.com @WHLaunch