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We’re all on a journey
Take-aways from sxsw 2013
.
March 20th, 2013

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Now that the
Internet of
Things is a
reality, what
can technology
actually do for
us?

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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Create for the open web
“The question is not about
what you can do but what
people will be able to do
with what you are building.”
Tim Berners-Lee
More on Web Platform

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“The best thing about
Tim-Berners Lee is not
that he created the
world wide web, it’s
that he didn’t
trademark it.”

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Google opens services
through partners
Glass Mirrors’ API by Google
NYT x Glass demo

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Google invites brands into
collaborative storytelling
“We are here to invite you to play
with our plumbing” Aman Govil, Google
Projects at www.artcopycode.com

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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“Moonshots are seemingly
impossible and yet
impossibly-important ideas
that through science and
technology can be brought
to reality.”
Astro Teller, Captain of moonshots, Google[x] Lab ‘moonshot’ division

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Shifting perspective
is more powerful
“It’s often easier to make something 10
times better than it is to make it 10
percent better.”

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The sky is no longer the limit!
Elon Musk, Co-Founder of Paypal, disrupts
industries, builds electric cars Telsla and helps
NASA going to Mars (SPACE X).
He’s getting ready for commercial space,
creating a base in Texas, and making reusable
spaceships.
He doesn’t want to rely on someone else will to
Watch an extract
make it happens. So he does it himself.

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Both conclude:
Bravery and creativity
are more important than
intelligence and money.

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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Technology adds
personality to objects
Watch demo

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Online shopping features
reshape retail experience
Bring your retail store to life:
Inside store Online
- How do we translate
customer reviews offline?
% Revenue 93% 7% - How can we customize the
retail experience based on
% Media
90% 10% past purchases?
Spend
Read more

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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“The best interface
is no interface”
Golden Krishna, Senior Designer
at Samsung Innovation Labs
More on #NoUI

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Example: unlocking a car
13 steps with BMW 3 steps with No UI
1.A driver approaches her car. 1.A driver approaches her car.
2.Takes her smartphone out of her purse. 2.The car doors unlock.
3.Turns her phone on. 3.She opens her car door.
4.Slides to unlock her phone.
5.Enters her passcode into her phone.
6.Swipes through a sea of icons, trying to find the app.
7.Taps the desired app icon.
8.Waits for the app to load.
9.Looks at the app, and tries to figure out (or
remember) how it works.
10.Makes a best guess about which menu item to hit to
unlock doors and taps that item.
11.Taps a button to unlock the doors.
12.The car doors unlock.
13.She opens her car door.
More on #NoUI

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Leap Motion,
or “Kinect on steroids”
Clay modeling demo

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“Glass is all about getting
technology out of the way”
Timothy Jordan
Demo

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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From motion capture to
Maya in a few minutes
Lynx A Camera on Kickstarter

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Desktop 3D scanner
makes it accessible
Demo

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3D printers connect
designers and manufacturers
Shibuya’s Fab Cafe

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And it works!
Demo

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6 trends for 2013
From To
1 Apps Open web & APIs
2 Iterations Moonshots
3 Digital integration Connecting the physical
4 User interface No user interface
5 Augmented reality 3D prototyping
6 Social media Brand narratives

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The future of news by Buzz Feed
A Jean-Paul Sartre book for
your philosophy, a copy of Le
Monde to get the news, and a
chat with the lady who sat
next to you to get the latest
gossips.
Who said people wanted it
siloed?

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Make it viral-ready!
“You can’t go viral if
your content can’t be
viewed and shared
on the mobile web.”
Jonah Peretti, Founder &
CEO of BuzzFeed
Top slides

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Coca-Cola presents “journey”
“I moved my team from PR sources to actual
journalists and writers. Everyone in the
organisation now has to shift the way we
think. For us it’s a huge business
transformation.”
Ashley Brown, Coca-Cola, Digital & social media director
Read notes

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Online publishers refuse
banner ads

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Google Glass gives
requirements to advertisers
- Design for glass
- Don’t get in the way
- Keep it timely
- Avoid the unexpected
NYT x Glass demo

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In summary

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We are all on a journey
sxsw 2013 was less of a tech fest. It was the year of maturity or
the end of the “digital” industry for the benefit of one big
environment.
As humans, we need to understand what role we want
technology to play in our lives.
And we have to work together to make it happen and create
relevant experiences for all of us.

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Thank you,
please share
your thoughts,
leave us a
comment.