Brands leveraging social media monitoring technologies are missing the local consumer. This presentation discusses how brands are closing that gap.

1. Addressing the Local Blind Spot
The Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal

2. All about Venuelabs
Venuelabs provides local customer intelligence to large
brands. They are a pioneer in the emerging field of location
based analytics, transforming mobile consumer content and
activity into actionable customer insight.
 Tracking over 215,000 locations for 1750+ brands in 15 countries
 Provide in-store customer perspective and sentiment
 Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams

3. Evolution of Social Sharing – Shifting to Local
2004
Sharing your
ideas
Sharing photos,
updates
Sharing what
you’re doing
Sharing where
you are
2007 2010+2000

4. Consumers are Local
Every 24 hours…

5. You’re Already Local

6. Consumer Adoption Driving Growth in Mobile Local Data

7. Brand’s Blind to Local – August 2011
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
70%

8. Blind Spot Refresh – Sept 2012
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
81%
+11%
- 3%
+ 4%
+ 14%
+ 15%
+ 28%
79%
80%
82%
78%
90%

9. 67Of the photos being shared on the web
today have been tagged with location.
PERCENT

10. A Picture is Worth a Thousand Words

11. Local Informs Across Functions

12. Integrated Local Listening

13. Michelle Bakva
Marketing Manager
National Veterinary Associates
John Trautman
Vice President
Emerald City Smoothie

14. Thank you.
www.venuelabs.com/snapshot
@neilcrist @venuelabs
#dflocal

15. Neil Crist
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Panelist Presentation