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Ogilvy Verge BBC 13 9 7
1.
Engage – Sam
Smith, BBC London 2007
2.
Bill
3.
The Emerging Media
Spectrum Points for overall sophistication Number of people (000)
4.
Very low –
the laggards Points for overall sophistication Number of people (000)
5.
The mainstream Points
for overall sophistication Number of people (000)
6.
The Mainstream Just
look what they’ve got….
7.
The Emerging Media
Spectrum Points for overall sophistication Number of people (000)
8.
Technology works if…..
What I want Simple
9.
10.
11.
12.
13.
Thank you