1. SEO Important Steps
By: Dinesh Verma Date: 24 March
2010
1. Create a simple, clean website. There are dozens of self-service website creation services, such as Weebly,
BlinkWeb, and Squidoo, which allow non-technical users to create simple, functional sites for free. Your site
should include key words about your business so that people looking for your products or services can find you.
2. List your business on all free directory sites available to you. MerchantCircle, Google Local Business
Center, Angie’s List, Yahoo! Local, Yelp, YellowPages.com, SearchLocal, and SuperPages are some of the
online business directory services that allow businesses to create a free listing. If the site already lists your
business, you can “claim” it by adding more details to the listing, such as your company website URL, a map,
phone numbers, or business hours.
3. Use email to stay in touch with your best clients/customers. You likely already have the email addresses of
your best clients or customers, so use them! An email newsletter is a great way to connect with your loyal
customers. Create an email that includes a quick update on new products or services, and perhaps a printable
coupon or promotional code. You can also add an image, a link to your website or a video you’ve posted on
YouTube, or a link to you’re a business directory page that includes lots of positive customer reviews.
4. Create business pages on Facebook, Twitter, and other social sites. Social networking is here to stay, so
your company needs to join the fray. Start by creating a Facebook business page and a Twitter account in your
company’s name; both are free. If you have video content about your business, create a free “video channel” on
YouTube, while B2B companies should also create a LinkedIn profile that details your business profile, lists
key contacts, and provides information about your products and services. Make sure to encourage customers to
sign up for your pages by printing your Facebook address and Twitter handle on all business materials.
5. Get creative with promotions. Everyone loves a bargain, and people are increasingly price sensitive after
recently living through one of worst recessions in decades. Try offering different types of promotions:
downloadable and printable coupons people can bring into your store or office; online coupon codes redeemable
for a one-time discount; a 10%-off coupon for signing up for your email newsletter or Facebook Page; a refer-a-
friend discount; or a discount for writing a review of your business on a directory site like Yelp. You can
promote these discounts via free or inexpensive advertising options: your email newsletter, in-store banners,
Twitter, and Facebook.
6. Search online for all businesses like yours. Use Google, Twitter, Facebook, and other search engines to find
similar businesses in your city and in other areas to get a sense for what marketing tricks your competitors are
using. Check out their social networking pages and their websites, and try searching for their latest promotions.
Sign up for their email newsletters. Armed with this free competitive intelligence, you can see what’s worked
for companies you admire, and fine-tune your own marketing strategies to compete with them.
7. Show your expertise. There are many sites where experts can provide answers to people asking questions
about anything under the sun. Yahoo Answers, MerchantCircle Answers, and LinkedIn Answers are some of
the most popular question-and-answer sites. Search all of these sites for questions related to your business or
service expertise, and then provide answers to them. Offer thoughtful, expert advice people can really use;
that’s great PR for your business in and of itself.
8. Create some online marketing videos. Most people prefer to 'see' something rather than 'read' something –
so create some videos for your business! There are several sites, such as Jivox and Spotzer, where you can
create simple marketing videos for free using stock footage, then add your company’s URL, phone number,
address, and clickable coupons. You can also shoot marketing videos yourself using an inexpensive hand-held
2. camera, and then polish them with free online editing tools like JayCut. Post your videos on your Facebook
Page and on YouTube, and use them on your website and in your email marketing campaigns.