1. By Darby Vermeulen

2. Here’s a simple video to show just how
ShoeDazzle works.
The Business Model

3.  Copy-cat competition (Sole Society, JustFab)
 Other popular shoe websites (Zappos.com)
 Stay on the cutting edge of the competition
to stay on top of monthly-shoe-club pyramid
 Using innovative marketing strategies to gain
more customers and keep customers coming
back

4. A set of incentives for new and loyal
customers.
1. Two-year deal, every sixth pair free
2. Each friend referral=free pair of shoes

5.  YouTube video starring founder Kim
Kardashian, announcing deals.
 Create hype on each social media outlet to
gain momentum before video release.
 For S.M. outlet we will create ads to click for
each of the deals, respectively.

6.  Adwords that pop up every time women’s
shoes (or like terms) are Googled, advertising
each of the deals.
 These will be the same ads that show up on
the social media outlets.

7.  Text messages to loyal customers with links
to the deals
 ShoeDazzle app for smart phones, tracking
friend referrals through contacts

8. Number of :
 new two-year contracts
 new referrals
 click-throughs on deal ads
 On-site web analytics: who is clicking where?

9.  $190,000 to founder Kim Kardashian for her
role in the videos
 $40,000 to design new interactive ads
 $30,000 to design smart phone app
 $20,000 for production of video ads
 $20,000 for Google Adwords usage

10.  Campaign will run
over a 1 year period
 The videos featuring
Kim Kardashian will
be released in the
first 4-6 weeks
 Campaign will run
from February to
February, taking
advantage of Spring
break selling-
opportunities