Анализ конкурентного поля Rolls Royce. Дудкина Вероника. Вестминстерский Университет (Лондон) | Competitors field analysis for Rolls Royce. Dudkina Veronika. Westminster University (London) The project was prepared as a part of the financial planning course at Westminster University (London, United Kingdom) by Dudkina Veronika. The project is recognized as the most fully exposed to the existing problems of the current business, and was noted by representatives of Rolls Royce on the EMBA program on international management. The project of marketing financial analysis of public company Rolls Royce, as well as a new marketing strategy were awarded by professors of Westminster University in London and awarded a diploma. Veronika V. Dudkina Marketing / Development Director | Omni-Channel strategy for RETAIL, FMCG , BANKS EMBA in International Business _____________________________________ Проект был подготовлен в рамках курса финансового планирования в Вестминстерском Университете (Лондон, Великобритания) Дудкиной Вероникой. Проект признан наиболее полно раскрывшим существующую проблематику действующего бизнеса, и отмечен представителями компании Rolls Royce на программе EMBA по международному менеджменту. Проект Маркетингового финансового анализа публичной компании Rolls Royce, а так же новая маркетинговая стратегия были отмечены профессорами Вестминстерского Университета в Лондоне и награждены дипломом. Вероника В. Дудкина Директор по Маркетингу для RETAIL, FMCG EMBA по Международному бизнес

1. PESTEL-Analysis
#11
• Political risk (war and terrorism)
• Subsidies by EU government
• Limits for emissions
• Supply/demand factors:
unpredictable demand ; over-
capacity supply market
• Fuel Price
• global recession generates
decreased demand
• Changes in global demand for
air travel and rise in demand for
airplanes
• Globalisation and cross-cultural
challenges
• Potential for technology-supported
added-value products
• Competitor investment in R & D and
new product development
• Potential for continuing innovation
• Technological obsolescence due to
long delivery cycles
• Scarcity/costs of non-renewable
fuels, metals and other raw
materials of production
• Environmental standards and
legislation: eg pollution
control, emissions reductions,
noise abatement
• EU/US law and WTO rulings on
competition
• Contract law and dispute
jurisdiction in contracts
between EU and US firm
Veronika V. Dudkina
Omni-Channel strategy for RETAIL, FMCG , BANKS
EMBA in International Business
London
Westminster University
SMBS 2016
07