This document discusses different types of marketing communication services: transcreation, translation, and copywriting. Transcreation reinterprets source content for a new target audience while preserving tone. Translation accurately renders content but cannot change meaning. Copywriting creates original content based on client needs without referencing source material. Transcreation is best for maintaining consistency across markets when adapting existing successful formats, while translation is more rigid and copywriting does not involve translating. A content provider can advise on the most suitable option.