SlideShare una empresa de Scribd logo
1 de 74
SOCIAL MEDIA &  MARKETING ,[object Object]
WHAT IS SOCIAL MEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is a  conversation supported by online tools
LIKE THESE…
THE IMPORTANT THING IN SOCIAL MEDIA IS… ,[object Object]
I. GOALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOPICS TO COVER ,[object Object],[object Object],[object Object],[object Object]
TARGET AUDIENCE ,[object Object],[object Object],[object Object],II. STRATEGY
PET PARENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
VETERINARIANS ,[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
ADDITIONAL PARTNERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
III. TOOLS ,[object Object],[object Object]
PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
SITES ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER:  STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROSPECTING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUILD BRAND ,[object Object],[object Object],[object Object],[object Object]
LISTENING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FUN WAY TO SPREAD MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RELATIONSHIP BUILDING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT/STAY CONNECTED ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK:  STATISTICS ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK:  STATISTICS
FACEBOOK:  STATISTICS
FACEBOOK:  STATISTICS
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object]
OWN PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PROFILE “ If you want a deeper relationship with your members and users who are going to come back after joining, then Facebook Fan pages are the way to go. They offer much more customization and allow further reach and interaction with users.” Spencer Spellman Writer & Web Consultant
ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLICATIONS ,[object Object],[object Object],[object Object],[object Object]
SLIDESHARE Slideshare is the world’s largest community for sharing presentations. Upload your presentations, documents, PDFs, add mp3 audio to make webinars or embed YouTube videos into them. You can also import your slideshare.net presentations into Facebook.
PROMOTIONS Promotions for Fan Pages enables companies and agencies to easily create and launch interactive promotions and marketing campaigns on Facebook Fan Pages within minutes. Promotion formats include: contests, sweepstakes, coupons & giveaways, etc.
CONSTANT CONTACT This application helps Facebook users interested in your business or organization to join your Constant Contact contact list. Use of this application requires a Constant Contact account.
SURVEYS Socially Apps' Surveys application helps your business conduct next generation surveys and polls on Facebook:  Your most loyal followers - your Facebook Fans, wil provide the feedback and respond to your survey.  Drill down in the replies like never before: sort, compare and isolate results by respondents' sex, age, location, locale and number of friends.
LINKEDIN:  STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN:  STATISTICS
LINKEDIN:  STATISTICS
LINKEDIN:  STATISTICS
LINKED IN: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANOTHER PLACE TO FIND COMPANY ,[object Object],[object Object],[object Object],[object Object]
OPTIMIZE PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN ANSWERS ,[object Object],[object Object],[object Object],[object Object]
CONNECTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONNECTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONNECT WITH FORMER COLLEAGUES ,[object Object],[object Object],[object Object]
CONNECT WITH FRIENDS OF FRIENDS ,[object Object],[object Object],[object Object]
QUALIFY CONTACTS, NEW WAY ,[object Object],[object Object],[object Object],[object Object]
RESEARCH COMPETITORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUTUBE:  STATISTICS ,[object Object],[object Object],[object Object],[object Object]
YOUTUBE:  STATISTICS
YOUTUBE:  STATISTICS
YOUTUBE: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEW WAY TO DELIVER INFORMATION ,[object Object],[object Object],[object Object]
BUILDS CREDIBILITY ,[object Object],[object Object],[object Object]
ADDS CONTENT TO EXISING SITE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADDITIONAL TRACKING TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IV. TIME COMMITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS  CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS  CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. CONCLUSION
V. CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!!

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