Personal Information
Organización/Lugar de trabajo
Moscow, Russian Federation Russian Federation
Ocupación
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Sector
Apparel / Fashion
Sitio web
www.neweconomist.ru
Acerca de
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Etiquetas
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Ver más
Presentaciones
(5)Recomendaciones
(13)Дизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian
Wonderfull
•
Hace 8 años
Lab progress report 2011-2015
Mikhail Burtsev
•
Hace 9 años
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
Hace 14 años
Engaging Through Storytelling Overview
Bianca Cawthorne
•
Hace 15 años
Словарь терминов Programmatic
Auditorius
•
Hace 9 años
Building Brands Online
Kantar
•
Hace 10 años
Usage And Attitude Survey
Tajan Joseph
•
Hace 14 años
Оценка стоимости бренда
Cossa
•
Hace 12 años
Ценности и благосостояние человека. От концепции к внедрению.
Эволюция и Филантропия
•
Hace 10 años
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
Hace 10 años
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
•
Hace 10 años
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
Hace 11 años
Nudge:Технологии управления людьми
BAH1115
•
Hace 10 años
Personal Information
Organización/Lugar de trabajo
Moscow, Russian Federation Russian Federation
Ocupación
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Sector
Apparel / Fashion
Sitio web
www.neweconomist.ru
Acerca de
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Etiquetas
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Ver más