6.1 design exercise presentation 09 10 (mo 24 am) (44)

pilot course: System Design for Sustainability
host institution: Politecnico di Milano, INDACO dept.
guest institution: Indian Institute of Technology
observer institution: Srishti School of Art, Design and
Technology
Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy

course System Design for Sustainability

TODAY (BEGINNING OF THE DESIGN EXERCISE):
Design exercise presentation
Prof. Carlo Vezzoli
Design for sustainability in India: opportunities and challenges
Prof. Ravi Mokashi
Indian food production & consumption system and its
sustainability; Indian food habits and best practices
IIT Delhi and IIT Guwahati campuses and students &
professors’ food habits
Prof. Ravi Mokashi and dr. Radhika Ralhan
The use LeNS website: “OLEP” and “project courses” websection
Dr. Fabrizio Ceschin
SUDENTS WORKING GROUPS DEFINITION

Carlo Vezzoli

course System Design for Sustainability
Subject 6. Design exercise

learning resource 6.1
DESIGN EXERCISE PRESENTATION

carlo vezzoli
politecnico di milano . INDACO dpt. . DIS . Faculty of Design . Italy

Learning Network on Sustainability

Carlo Vezzoli

CONTENTS

. the LeNS pilot courses
. the teachers’ board
. theme (design brief)
. design approach, phases, tools and schedule
. the LeNS award

Carlo Vezzoli

THE LeNS (TRANSCULTURAL) 8 PILOT COURSES:
. an asian teacher is guest by a EU teacher (+ vice versa)
and they are observed by a third teacher
. EU students design for the asian context of guest
teacher (+ vice versa)

Carlo Vezzoli

THE BOARD OF TEACHERS
(host teachers)
prof. Carlo Vezzoli and dr. Fabrizio Ceschin
Politecnico di Milano

(guest teachers)
prof. Ravi Mokashi
Indian Institute of Technology, Guwahati, India
prof. Amrit Srinivasan (video lecture) dr. Radhika Ralhan
Indian Institute of Technology, Delhi, India

(observer teachers)
prof. Mary Jacob and prof. Deepta Sateesh
Srishti School of Art, Design and Technology, Bangalore, India

(guets lecturers)
prof. Ezio Manzini, Politecnico di Milano; prof. Luigi Bistagnino,
Politecnico di Torino; prof. Jun Zhang, Hunan University, China

Carlo Vezzoli

THEME (DESIGN BRIEF):

INDIAN INSTITUTE OF TECHNOLOGY,
HAS COMMISSIONED (TO YOU) THE DESIGN OF A
SUSTAINABLE SYSTEM CONCEPT FOR EATING
WITHIN ITS UNIVERISTY CAMPUS

Carlo Vezzoli

why should (YOU) students design a sustainable
concept for a far away context?

THIS (“FORCED”) LEARNING PROCESS ENABLES:
A. students (designing for other campus/contexts) to
discover a context different from their own by a
strategic analysis and by the direct critics of local
teachers over their design.
B. teachers (revising the concept designed for their
own campus/contexts) to discover the other’s culture
interpretation (and be surprised by unusual ideas).
C. to build an articulated and shared visions of
possible changes (catalogue of sustainable ideas).

Carlo Vezzoli

DESIGN EXERCISE: APPROACH, PHASES AND TOOLS

Carlo Vezzoli

SYSTEM DESIGN FOR SUSTAINABILITY
A DEFINITION
“the design for eco-efficiency
and social equity and cohesion
of the system of products and
services that are together able
to fulfil a particular demand of
(customer) “satisfaction”, as
well as the design of the
interaction of the stakeholders
directly and indirectly linked to
that “satisfaction” system (or
value production system)”
[VEZZOLI, 2010]

Carlo Vezzoli

SYSTEM DESIGN FOR SUSATINABILITY: APPROACH

A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit): eating in the IIT campus

B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system: all stakeholders
along the food production and consumption chain
C. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer
model) that continuously seek after both eco-
efficient and socio-ethical new beneficial solutions
for eating in the campus
Carlo Vezzoli

YOU WILL (PARTLY) ADOPT THE MSDS:
Method for System Design for Sustailability

(MODULAR) PHASES:
. Strategic analysis
. Exploring opportunities
. System concept design
. System design (and engineering)
. Communication

Carlo Vezzoli

MSDS: PHASES /PROCESSES OBJECTIVES
STRATEGIC ANALYSIS Gaining the information needed to
ANALYSIS OF THE PROJECT PROMOTERS
facilitate the generation of sustainable
ANALYSIS OF THE REFERENCE CONTEXT
ideas and scenarios for system
ANALYSIS OF THE REFERENCE STRUCTURE
innovations
ANALYSIS OF BEST PRACTICES
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES

EXPLORING OPPORTUNITIES Producing a “catalogue” of promising
IDEAS GENERATION ORIENTED TO SUSTAINABILITY strategic possibilities, i.e. a
DEVELEPMENT OF THE SUSTAINABILITY DESIGN sustainability design-orienting sceanario
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS
and ideas

SYSTEM CONCEPT DESIGN Defining and designing one or more
VISIONS, CLUSTERS AND IDEAS SELECTION system concept oriented towards
SYSTEM CONCEPT DEVELOPMENT sustainability
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION

SYSTEM DESIGN (AND ENGIN.) Developing the most promising
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) sustainable system concept in a detailed
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION version necessariy to its implementation

COMMUNICATION Producing the documents for the external
MULTIMEDIA REPORTING: OVERALL QUALITIES communication of the solution’s
MULTIMEDIA Carlo Vezzoli STAINABILITY QUALITIES
REPORTING: characteristics (general characteristics but
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy sustainability ones)
above all the

MSDS: PHASES /PROCESSES MODULAR METHOD
STRATEGIC ANALYSIS
1. enabling to START up
EXPLORING OPPORTUNITIES the process at any phase
IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS 2. enabling to use a
SELECTED set of
SYSTEM CONCEPT DESIGN
VISIONS, CLUSTERS AND IDEAS SELECTION
processes and tools
SYSTEM CONCEPT DEVELOPMENT
3. Enabling to work on
SYSTEM DESIGN (AND ENGIN.) one, two or all the
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) sustainability
DIMENSIONS

COMMUNICATION
MULTIMEDIA REPORTING: OVERALL QUALITIES
REPORTING:

MSDS: PHASES /PROCESSES MODULAR METHOD
STRATEGIC ANALYSIS

EXPLORING OPPORTUNITIES PROCESSES TO BE
DEVELOPED IN THIS
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS PILOT COURSE DESIGN
EXERCISE

SYSTEM DESIGN (AND ENGIN.)
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

COMMUNICATION
REPORTING:

MSDS: PHASES/PROCESSES MODULAR METHOD
STRATEGIC ANALYSIS

EXPLORING OPPORTUNITIES PROCESSES TO BE
DEVELOPED IN THIS
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS PILOT COURSE DESIGN
EXERCISE


COMMUNICATION
REPORTING:

STRATEGIC ANALISYS
STRATEGIC ANALYSIS
Identify the sustainability ANALYSIS OF THE PROJECT PROMOTERS

design priorities ANALYSIS OF THE REFERENCE CONTEXT

EXPLORING OPPORTUNITIES



COMMUNICATION

Carlo Vezzoli MULTIMEDIA REPORTING: STAINABILITY QUALITIES

. ENVIRONMENTAL/SUSTAINABILITY PRIORITIES DEF.
. SUSTAINABILITY DESIGN-ORIENTING / SET PRIORITIES
priorities identification checklists for qualitative evaluation of
among the criteria: the existing system un-sustainability
No, Low, Medium, High (for each criterion) and related report

Tu 25 am
Carlo Vezzoli

Generate sustainable-focused STRATEGIC ANALYSIS
ideas on a stakeholder system ANALYSIS OF THE PROJECT PROMOTERS
intaraction level (1) ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


. GENERATE “SUSTAINABLE IDEAS” BY BRAINSTORMING
. SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT
system level (1) guidelines
(for each criteria)
for all idea table (starting from
those with highest prioritity)

emerged
ideas (for
each criteria)

Tu 25 pm
Carlo Vezzoli

. GENERATE “SUSTAINABLE IDEAS” BY BRAINSTORMING
. SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT
system level (1) guidelines
for 4 idea table (for each criteria)
(given as brief by IIT)

emerged
ideas (for
each criteria)

Tu 25 pm
Carlo Vezzoli

. MOST PROMISING IDEAS SHIFT IN SYSTEM INNOV. POLARITIES
DIAGRAMM (BRAINSTORMING)
. PPT FORMAT

IDEA 1 XXX

IDEA 2 XXX

IDEA 3 XXX

IDEA 4 XXX

Tu 25 pm
Carlo Vezzoli

. TYPE TEXT DESCRIBING THE FIRST CONCEPT DRAFT
. PPT FORMAT

bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bla, bla, ……….
[less then 200 words]

Tu 25 pm
Carlo Vezzoli

Design and formalisation of the STRATEGIC ANALYSIS
system concepts draft ANALYSIS OF THE PROJECT PROMOTERS




COMMUNICATION


. DRAFT SYSTEM STAKEHOLDER CONFIGURATION
. STAKEHOLDER SYSTEM MAP

We 26 am
Carlo Vezzoli

. DRAFT INTERACTION NARRATION
. INTERACTION STORY BOARD

We 26 am
Carlo Vezzoli

. DRAFT OFFER ARTICULATION
. SATISFACTION OFFERING DIAGRAMM

We 26 am
Carlo Vezzoli

STRATEGIC ANALYSIS
check and visualise achieved ANALYSIS OF THE PROJECT PROMOTERS
sustainability ANALYSIS OF THE REFERENCE CONTEXT

improvements/worsening ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


. CHECK CONCEPT ENVIRONMENTAL SUATAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT
improvement level checklists for qualitative evaluation of
identification for each improvements compared to existing system
criterion: -, =, +, ++ (for each criterion) and related report

Th 27 am
Carlo Vezzoli

. VISUALISE CONCEPT ENVIRONMENTAL SUATAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / ENVIRONMENTAL RADAR
concept improvement level existing system priority
visualisation visualisation
(e.g. +) (for each criterion) (e.g. Medium) (for each criterion)

text
synthethising
improvement
(for each
criterion)
IMPROVEMENT…

Th 27 am
Carlo Vezzoli

. VISUALISE CONCEPT SOCIOETHICAL SUATAINABILITY
concept improvement level
visualisation
(e.g. +) (for each criterion)

text
synthethising
improvement
(for each
criterion)
IMPROVEMENT…

Th 27 am
Carlo Vezzoli

Define and formalise of the STRATEGIC ANALYSIS
system concept ANALYSIS OF THE PROJECT PROMOTERS




COMMUNICATION


. DEFINE/DETAIL OFFER ARTICULATION OF CONCEPT
. SATISFACTION OFFERING DIAGRAMM

Fr 28 am
Carlo Vezzoli

. DEFINE/DETAIL TEXT DESCRIBING THE CONCEPT
. PPT FORMAT

bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bla, bla, ……….
[less then 200 words]

Fr 28 am
Carlo Vezzoli

. DEFINE/DETAIL CONCEPT NARRATION OF INTERACTIONS
. INTERACTION TABLE

Fr 28 am
Carlo Vezzoli

. DEFINE/DETAIL CONCEPT STAKEHOLDERS CONFIGURATION
. SYSTEM MAP

Fr 28 am
Carlo Vezzoli

. RENDERING PRODUCTS, SUPPORT-PRODUCT CONCEPTS
. PPT FORMAT

Fr 28 am
Carlo Vezzoli

STRATEGIC ANALYSIS
up-date check and visualise ANALYSIS OF THE PROJECT PROMOTERS
achieved sustainability ANALYSIS OF THE REFERENCE CONTEXT

improvements/worsening ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


. (up-date) CHECK CONCEPT SUATAINABILITY
improvement level checklists for qualitative evaluation of
identification for each improvements compared to existing system
criterion: -, =, +, ++ (for each criterion) and related report

Fr 28 am
Carlo Vezzoli

. (up-date) VISUALISE CONCEPT ENVIRONMENTAL SUATAINABILITY
concept improvement level existing system priority
visualisation visualisation
(e.g. +) (for each criterion) (e.g. Medium) (for each criterion)

text
synthethising
improvement
(for each
criterion)
IMPROVEMENT…

Fr 28 am
Carlo Vezzoli

. (up-date) VISUALISE CONCEPT SOCIOETHICAL SUATAINABILITY
concept improvement level
visualisation
(e.g. +) (for each criterion)

text
synthethising
improvement
(for each
criterion)
IMPROVEMENT…

Fr 28 am
Carlo Vezzoli

PLENARY PRESENTATION
(followed by the comunication of the 5 best
projects candidate for the lens student award)

Fr 28 pm
Carlo Vezzoli

ENJOY YOUR INTESIVE DESIGN PROJECT AND
(WHILE LEARNING) GIVE YOUR BEST

GOOD LUCK FOR THE STUDENTS AWARD!

Carlo Vezzoli

DESIGN EXERCISE SCHDULE AND
HANDOVERS > UPLOAD ON LENS WEB / PROJECT
Tu 25 may environmental priorities definition (SDO); sustainable ideas generation
9.15-13.15 (SDO)
exploring opportunities and concept draft.
Tu 25 may
Handover: uploading of environmental check and priorities + idea tables
14.15-18.15
(environmental and socioethical) + polarity diagram + draft concept text)
concept design and revision
We 26 may
Handover: uploading updated concept (offering diagram + system map +
9.15-13.15
interaction story board).
concept design and revision; environmental and socio-ethical check
Th 27 may (SDO).
9.15-13.15 Handover: uploading updated concept (offering diagram + system map +
interaction story board + radar diagrams).
concept design and revision; environmental and socio-ethical check up-
Fr 28 may date (SDO).
9.15-13.15 Handover: uploading updated concept (offering diagram + system map +
interaction story board + radar diagrams).
Fr 28 may Projects plenary presentation (with given ppt format).
14.15-18.15 Handover: Web up-loading of projects.

Carlo Vezzoli

6.1 design exercise presentation 09 10 (mo 24 am) (44)

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