Brief Company Overview

1. iloop mobile
company overview

2. outline
Customers
Value Proposition
Platform

3. customers
Top Five
Coke
Western Union
Deutsch Bank
E! Entertainment
Paramount

4. customer campaign growth
message traffic from active campaigns
2.0
M
1.8
M
1.5
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5. customer campaign growth
mobile web traffic from active campaigns
54
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M
42
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M
30
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6. value proposition
Mobile Marketing has proven to be
the most effective means of marketing ever devised.
But it can be complicated and expensive.
Not with us.
We’ll take you from strategy to launch to post-campaign
analytics today - and then equip you to do it yourself tomorrow.
What’s in it for you?
Uniquely measurable results.
Fast, effective customer acquisition.
And unheard of return on investment.

7. email coupon
email coupon
2,102
36% mobile web site
email coupon site opt in
12,100 2,100 opt in database
32% 32.7%
sms response send friend
link to site 3,209
response
6,414 50.0%
38,212
text “discount” 8.8% 16.8%
to 44264
sms coupon
sms opt in friend opt in
1,412 658
3.7% 20.0%
coupon email redeem
38,212
call to action 8821
100% “send to friend”
436,100 22.0%
direct redeem
3821 friend redeem
10.0% 672
simple campaign
21.0%
redemption

8. elements of success
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
analytics campaign
mobile services
advertising CRM
support integration rapid
context proto-
aware email typing
campaigns integration

9. one solution
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
analytics campaign
mobile services
advertising CRM
support integration rapid
context proto-
aware email typing
campaigns integration

10. our solution
mobile campaign
multi web cert. open
campaign support platform
mgt full
campaign messaging
iloop integrated
smart strategy support
mobile consulting int’l
couponing comprehensive
support
mobile
mobile
platform
analytics
CRM
campaign
services
advertising
support integration rapid
context proto-
aware email typing
campaigns integration

11. our platform

12. iLoop mobile

13. appendix a
sample customers

14. iLoop Mobile’s platform is the technology
solution for all mobile campaigns across all
Coca-Cola agencies and territories, providing
SMS/MMS, mobile Internet and mobile-enabled
Web sites.
CURRENT CAMPAIGNS
Sprite “Under the Cap” loyalty point code redemption via SMS
with mobile site for content delivery
Coke 2010 Winter Olympics mobile site
NBA All Star Game “Slam Dunk” mobile site for content
delivery
PAST CAMPAIGNS
Diet Coke integrated Web/SMS campaign for SMS viral
marketing of online music podcast music mixes
Coke Zero “WAWA” NFL ticket sweepstakes entry via SMS
Coke Text alert service: Free SMS service offered to Coke’s
restaurant customers enabling SMS communication to
employees

15. SMS, mobile Internet and mobile-enabled
online Web sites. Key solutions provide SMS
verification of money transfers to customers in
17 countries worldwide.
CURRENT CAMPAIGNS
Key strategic component of money transfer SMS
verification allows Western Union to identify the receiver
of money transfers to build customer base
Western Union mobile site for mobile services
information and opt-in
Mobile site “WAP widget” provides retail locations,
coupon promotions, money transfer tracking, mobile
greeting cards and more
Online Website for sign-up of SMS money transfer
verification
PAST CAMPAIGNS
Mother’s Day “send a bouquet of flowers” mobile
greeting card campaign
US Hispanic demographic SMS campaign “Orlandi Valuta”
with SMS/IVR integration for money transfer discount
coupons
“Happy Wednesdays” SMS coupon promotion for transfer
discounts

16. Mobile solution for Money Mailer’s shared mail
marketing programs for hundreds of small
businesses nationwide. The iLoop Mobile platform
provides turnkey campaign creation solution for
channel deployment.
Mobile marketing solution for channel includes campaign
deployment, keyword/shortcode management and
campaign analytics
3.5x uplift for shared mail direct marketing
Money Mailer customers using SMS coupons are achieving
3-14% opt-in rates, conversion rates as high as 30% with
ROI as high as $20 return for every $1 spent McDonalds Thanks You
Increases in opt-in databases have reached 23% with 2x Enjoy one FREE Small
McCafe coffee. Valid 1
redemption rates as compared to other media channels week.
at a fraction of the cost of the overall shared mail Help: moneymailer.com
campaign Opt-out: Reply STOP
MCDONALD
Msg&DataRatesMayApply.

17. iLoop Mobile is powering 60 million
registered Snapfish users worldwide to
share photo albums via SMS.
Mobile SMS sharing service through WAP sites, Websites
or iPhone app
User-to-user “share” SMS message fromSnapfish online
Web or mobile site
WAP site link in SMS takes recipient to the photo album
Mobile site with SMS sharing enabled in 22 countries in 12
languages
Future deployment of SMS photo sharing to be rolled out
with handset manufacturers and mobile operators

18. National rollout of mobile marketing enablement
for Comcast’s Spotlight local market on-air ads.
iLoop Mobile powers Comcast’s new MobilExtra
on-air ad sales offering for local TV advertising
across the US.
Enables turnkey deployment of mobile enabled on-air
spots with keyword/short code call to action
Scalable for thousands of campaigns and local Comcast
Spotlight customers
Launch nationwide rollout across 90 markets
2000+ sales representatives
Expanding offering over time

19. Mobile Internet site for 2008 campaign featuring
complete integration of mobile marketing and
content delivery.
Mobile content delivery including images, audio and video
Information and news content directly integrated and
dynamically parsed and updated from the Obama online
Web site
Revolving content banners capturing consumer email with
policy white papers delivered via PDF
Viral “Give Hope” content for peer-to-peer sharing of
animated images, personalized messages and more
SMS alert opt-in
Integration with email fulfillment
Tell-a-Friend viral component sends site link via SMS

20. Carrier WAP entertainment news portal for Sprint,Verizon,
AT&T and T-Mobile, with additional off-deck sites. iLoop Mobile
powers dynamic WAP page creation via multiple E!
Entertainment RSS content feeds.Various other mobile sites
created for other E! properties.
Standard Site for Feature Phones
Optimized Site for iPhone/Blackberry

21. Mobile sites for local Lexus dealerships. Auto-
generation of site pages for individual dealerships via
integration with national Lexus content database.
Mobile content delivery including images, audio and video
Site localized for the user by zip code query–system then
delivers local dealer’s site built from standardized
template
Individual dealer sites feature content and information
specific to that dealership (used car inventory etc.)
Content includes new model info, pre-owned inventory,
directions with map, specials, and service & parts info
Videos of Lexus models
Click-to-call triggers call to dealership
Viral “tell-a-friend” site forwarding

22. iLoop Mobile powers international
distribution of Paramount mobile content
(video, music, images, games, SMS) in 20+
countries with 15 discreet mobile sites for
Paramount properties to date.

23. Product sales
Mobile sites with mobile content delivery including video,
sweepstakes promotions, DVD product marketing, SMS
alerts, news and information.
Warner Bros. Home Site
Live Event Sites
Movie Sites with Streamed Video

24. SMS subscription with user selectable content
preferences and user profile capture via Web
opt-in page. All preference and profile data is
captured for CRM analysis and targeted
messaging. Branded mobile content downloads
also available.

25. Mobile content delivery including images, audio Print Opt-in
and video
Mandee used in-store signage in 119 stores to
present call to action to win a $500 shopping MAND
spree EE
Instantly redeemable mobile coupon was also
sent for 20% off any single item purchased that
day
Entry into the sweeps also offered opt-in to
Mandee Mobile Alerts subscription for
exclusive weekly SMS messages on events,
promos, and special offers
Subscription opt-in is also available via Web form
capturing customer profile data
In 8 months Mandee’s database has grown to
over 80,000 mobile opt-in subscribers
Web Opt-in

26. Mobile Internet site featuring user generated
content (name the product) with user profile
collection. Information gathered by mobile site
sent to Hardee’s Web site for integration into :30
video ads to be displayed in Web site.
Product information
SMS alert opt-in
Videos of broadcast TV ads
Store locator
Viral “mobile greeting cards” content for peer-to-
peer sharing of animated images and
personalized messages
Integration with email fulfillment
Tell-a-Friend viral component sends site link via
SMS
Survey to measure site effectiveness for brand
awareness

27. appendix b
platform screenshots