Mixed Marketing Presenation For Ache
•Descargar como PPT, PDF•
0 recomendaciones•228 vistas
How to implment and manage a successful mixed media portfolio
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (18)
Similar a Mixed Marketing Presenation For Ache
Similar a Mixed Marketing Presenation For Ache (20)
Mixed Marketing Presenation For Ache
- 2. Stir up a great marketing mix The right ingredients make all the difference Vince Giambalvo Regional Vice President PlattForm Higher Education
- 3. How to get from here… Traditional Media Interactive
- 4. … to here?
- 11. Predictable ROI – Marketing and Sales Must Be Integrated
- 12. Quality and Process… …critical for Success!
- 13. Inquiry Response Time is Key!
- 14. Interactive Marketing Options: Search Engine Optimization (SEO)
- 20. Adding in Traditional Media Directly Attributable Kind of Attributable Not Attributable Facts Television Television High CPL-Good Conversions Radio Radio High CPL Newspaper Newspaper High CPL-Declining source Direct Mail Direct Mail High CPL-Good Conversions Outdoor Outdoor
- 22. Integrated Approach 73 inquiries interacted with a different source prior to becoming an inquiry "Right now, most marketers have one agency for TV, and a different agency for online searches. They should seriously consider integrating those two functions," said Wilbur. "In elasticity terms, the effect of TV advertising on consumers' choice of branded keywords is about as large as its effect on sales." http://www.youtube.com/watch?v=zQaIa274DWU
- 23. Let’s Make it Confusing
- 24. The End in Mind Students are enrolling students http://www.youtube.com/watch?v=Ru8NqeKYABE&feature=fvst
- 25. It’s More Than Just Facebook
Notas del editor
- This simplified process must be explained in terms of tracking components…
- SEO – discuss relevant (e.g., lending vs. borrowing)
- PPC – targeted phrases and impact on targeted clicks The way Google Instant works is much the same way that the auto-fill feature works. As you type, the auto-fill database presents you with the most popular searches that begin with a single letter, a syllable or word. As you keep typing, the suggestions become increasingly targeted. The Google Instant feature replaces the auto-fill feature with actual search engine results, both paid and organic, with the most popular searches that begin with a single letter, a syllable or word. For example, for the image below, a partial search for “online ed…” will result in top search engine results for each of the first search phrase listed as you continue to type. The problem: if you’re searching for “online editing” the first suggestion that will display search engine results for the partial search “online ed” is “online education”. This search will trigger both organic and paid search engine results for “online education”, increasing the overall number of impressions or total number of times a result (including a paid listing) is shown. However, the probability of someone clicking on every paid search result display as a result of a possible permutation of letters, syllables and words associated to a search phrase is small. Google is currently assuming that an increased number of impressions will result in an increased number of clicks, and therefore higher click revenues. I doubt it. But, we should wait and see how this rolls out. I feel many consumers are likely to find this feature annoying. Should this happen, and if Google is slow to react, other search engines will have the change to regain some market share from Google. Search engine marketing writers are assuming that organizations are going to go out of their way to rank as high as possible for the letters and or syllables with which their brands start. Currently, IKEA ranks first for the letter “I” and IBM ranks first for the letters “IB” in terms of search phrase popularity. Do you think these two organizations are going to invest resources to outrank each other for the letter I? I just don’t see it… but there may be an scenario when this type of online competition is likely. As for “Post University” and “Post University Online”, you should know that we’re currently the second and ninth option after typing “post” in Google’s search. For a search of “post “ (with a space after post) we’re the number 3 option, and for “post u” we represent all ten of Google’s suggestions.
- This simplified process must be explained in terms of tracking components…