Vincent Giolito presents on how to best present yourself on LinkedIn. He discusses defining your audience and key message, using tools like targeting frameworks and profile writing guidelines. The presentation provides tips on writing concrete and consistent profiles, getting recommendations, and using LinkedIn search functions to find potential connections and opportunities. The goal is to help attendees create more powerful LinkedIn profiles.

1. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
My LinkedIn profile:
How to best
present myself
INSEAD Alumni Association
Club Consulting & Interim Management
Fontainebleau, 1 June 2013

2. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Introductions - Who I am
• INSEAD EMBA 04
"Pioneers"
• Career coach
‣ NouvelleCarrière
• Author
‣ Le Livre pour Trouver votre
Travail, Sept. 2013
• Social networking
Expert
‣ LinkedIn member since 2007
(275k / 200m)
‣ 30+ LI recommendations
‣ 12k Slideshare views
‣ Top 1% of profiles in 2012

3. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Introductions - What I do
• Executive coaching
• Entrepreneurial coaching
• "Back to a job" outplacement seminars
‣ 6-week and 12-week programmes, 1-2 k€
‣ Recommendation rate 100%
• LinkedIn training
‣ Workshops with alumni since 2009
‣ ½-day and 1-day seminars, 200-500 €

4. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
... But enough with me!
Who are you?
Who are you online?
Who are you on LinkedIn?
Let's get to know more..

5. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Takeaway #1
Profile feedback
• This is what people
know about you
before your meeting
‣ Is it accurate?
‣ Is it what you wish?
‣ How is it referenced?
• 60% of all Google
search is about
people - incl. you!

6. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
And now some bad news...

7. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Of course,
you are a star

8. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
But here's
the LinkedIn
effect
LinkedIn: 4m+
profiles in France,
200m worldwide
and counting

9. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
The good news

10. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
A framework to best presenting
yourself on LinkedIn
•Who is your audience?
• What is your message?

11. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
To whom do you want
to be visible
• In so large a universe, targetting your
profile is the only way to getting the
attention of recruiters and clients.
• LinkedIn is the greatest tool ever to getting
to know the P E O P L E you target before
contacting them.
• It also is the greatest tool ever to select the
right targets thanks to:
‣ Search basic and advanced functions
‣ Contacts, direct and indirect

12. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Smart targetting
"Logic"
targets
"Dream"
targets
"Needy"
targets

13. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Takeaway #2:
LinkedIn framework for targeting
How to use LinkedIn
Logic targets
‣ Check your current company's page
‣ Check their competitor's page,
‣ Use the 'Similar companies' button, the 'other profiles' companies
‣ Check profiles of your actual & past colleagues, bosses, DRs
Dream targets
‣ Do your dream companies have a LinkedIn page?
‣ Can you spot profiles of people who have the job of your dreams
Needy targets
‣ Visit the Careers section, check what companies are busy hiring
‣ Use the basic and advanced Search functions
‣ Spot the sectors, the geographies
‣ Follow the companies', get their news
‣ Check their Recruitment pages

14. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Smart targetting
Search functions

15. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Smart targetting
Search functions

16. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Smart targetting

17. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Takeaway #3
Tools and models for profile writing
• Official "about us" info: key figures, activities,
values, etc.
• Keywords
‣ Sector keywords, company keywords, rare words
‣ Brands, technical words, jargon
• Personal profiles!
‣ Trajectories, careers, company preferences
‣ Key contacts: managers, HR, executives
‣ Personal networking preferences
‣ Good & bad profiles: career-wise, communication wise
• Locations

18. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Au travail!

19. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Smart targetting
• Pick ONE company
‣ Either logic, dream or needy
‣ Browse company pages, offers, personal profiles
‣ Spot what seems to make sense for this company
• Sum up your findings
‣ 3 things you didn't know
‣ 5 specific keywords relevant to you
‣ 1-2 personal profiles you deem a model
‣ 5 potential contacts

20. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com

21. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
A framework to best presenting
yourself on LinkedIn
• Who is your audience?
•What is your message?

22. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Profile Do's
Pick your best pic.
Up close,
professional attire,
clean background
Mind Caps in name
Title: refer to
current or latest.
Check conformity
to industry
usages. Use the
space to indicate
your projects.
Ask for recommendations
Have enough
contacts: 300 is a
minimum
Mention the website of
your employer / company
Cite your personal
blog & Twiter if active

23. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Summary & Experience Do's
Forget about months
except if young grad
Employer: use official
denomination (logo
will appear on profile)
Job title: use actual or
use one that is easy to
understand
Explain and flatter
current & past employers
Pepper with:
•Keywords
•Figures
•Known
brands
•Technical
terms
(some)

24. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Other Do's
Expertise:
• Pick relevant ones
• Get recommended
• Spot trends
Rid
inconsistencies!
Use opportunities to
repeat competencies,
expertise
Show your personality
through precisions
Mention:
+ Certifications
+ Books
+ Software

25. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Questions?

26. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
• A good profile is...
‣ Concrete. Mention brands,
figures, job titles, jobdescs that
are easy to understand and
match the vocabulary of your
target.
‣ Connected. Contact with all
people you met. Get
recommendations.
‣ Consistent. Repeat key
words (e.g. competencies). Back
claims with figures and
recommendations.
• Mistakes include...
‣ Too much jargon
‣ Too general terms
‣ Confidentiality breaches
‣ Lengthy wording
Takeaway #4
Precise guidelines for profile writing

27. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Au travail!

28. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Profile writing
• Write your profile title and summary
‣ Start from a blank slate
‣ Respect tips
‣ Use findings and feedback you received
• Get feedback
‣ Ask the other person next to you
‣ Check Concreteness & Constance.
‣ Give vice-versa feedback

29. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Takeaway #5
A more powerful
LinkedIn profile
In addition to...
# Profile feedback
# Targeting framework
# Profile tools & models
# Profile guidelines

30. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com
Thank you
NouvelleCarriere.com - Twitter.com/nvelleCarriere
23 rue Balzac - 75008 Paris - +33 1 53 53 69 81

31. ©Vincent Giolito - vincent.giolito@nouvellecarriere.com