Mobclix is the complete mobile applications platform. This is a presentation that was used during the SF Mobile Discussion on June 25th.

1. Transforming Mobile Applica4ons Vishal Gurbuxani
Co‐Founder
Into Businesses June 25th, 2009
1
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2. Mobclix – Mobile Applica4on PlaMorm
In just 15 minutes and
15 lines of code!
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3. Mobile Applica4on Trends
• Over 1 Billion iPhone Applica4ons Downloaded
• Over 59,000 Applica<ons in the App Store
• $25+ Billion Marketplace in the next 5 years
App Store is growing at 38% per month; adding ~200 apps/day
Pricing Trends: 23 percent of apps are free; 41 percent cost
$0.99
Buzz Index: 60 percent of all comments made are regarding
free apps; 16 percent of comments are made around $0.99
apps
Device Breakdown: 56% are iPhone; 43% are iPod Touches
Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no
data connection present)
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4. Highly aUrac4ve adver4ser demographics
Nearly 80 million iPhone/iTouch will have been sold by the end of
2009 in over 22 countries.
Core Audience
• 92% have added applica4ons; of those the average person adds 8.6 applica4ons.
• 71% consider themselves a technology expert
• 42% report house hold incomes higher than the US median
• 78% educated individuals between 21‐35 years old
• Over 3500+ reach across top performing App store applica4ons
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5. Mobclix App Trends
www.mobclix.com | sales@mobclix.com 5

6. Category Buzz
Category Buzz Index
70000
60000
50000
40000
30000
20000
10000
0
# of reviews
www.mobclix.com | sales@mobclix.com 6

7. Number of Apps by Price
Number of Apps By Price
16000
14000
12000
10000
8000
Series1
6000
4000
2000
0
0.99 0 1.99 2.99 4.99 3.99 9.99 5.99 14.99 7.99 6.99 19.99 4.99 2.99 1.99 8.99 29.99 5.99 9.99 3.99 5.99 9.99 7.99 6.99 6.99
2 1 1 1 4 1 2 3 1 4 1
www.mobclix.com | sales@mobclix.com 7

8. User engagement levels
Banners on Web Rich Media on Web Banners on Mobile Rich Media on
Web Applica4ons
Less 1.0% Less 1.0% 5‐10%
www.mobclix.com | sales@mobclix.com 8

9. App Usage Stats
Metric Findings
Daily Usage 20‐30% of Downloads Daily; 1M Downloads = 200K uses
ARri<on Rate Across
7 Day ‐ 20‐30%, 30 Day 45‐60%
All Categories
Download Poten<al Top 25 Free = 3,000‐15,000/Day
Free/Paid Top 25 Paid = 2,500‐5,000/Day
Average Session Simple Games: 6‐8 mins
Times Complex Games: 22 mins
Avg Price = .99; 0.69 One 4me
LTV Paid/Free Free Apps = $0.50 – 5.00/user
www.mobclix.com | sales@mobclix.com 9

10. Mobclix Reach
Ad Impressions Analy4c Events % Reach
6,000 80%
70%
5,000
60%
4,000
All Numbers in Millions
50%
3,000 40%
30%
2,000
20%
1,000
10%
0 0%
October November December January February March April May June
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11. Mobclix Apps
Current Applica<on Categories
• Entertainment & Music
• Social Networking
• Games
• Healthcare & Fitness
• News
• Business & Finance
• Sports
• Enterprise
• Women
• Teen
• Autos
3,500+ Mobclix enabled apps on the App Store
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12. Mobclix PlaMorm
Analy4cs Adver4sing Distribu4on Discovery
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13. Mobclix PlaMorm – Business Insights
• Analy<cs
- Crash Reporting
- Application Optimization
- User/Device/Connection
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14. Mobclix PlaMorm – Business Insights
• Analy<cs
- Crash Reporting
- Application Optimization
- User/Device/Connection
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15. Mobclix PlaMorm – Reach the Right Users
Data Leveraged Targeted Adver<sing
• PlaMorm Targe4ng
– Demographic
– Message
– Geographic
– Contextual
• Behavioral Targe4ng
• Custom Targe4ng
Measure Pricing Models Campaign Types
CPM or CPC Click to Web Page
CTR + Conversion Tracking Click to App Store
Click to Video
Click to Call
Text Ads
Interac4ve Ads
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16. Mobclix PlaMorm ‐ Distribu4on Reach & Perspec4ves
- Surveys
- Twitter/Facebook/Open Social
- Sentiment Monitoring (proprietary algorithm)
- Link Exchange
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17. Mobclix
Thank you
info@mobclix.com
www.mobclix.com
www.twiUer.com/mobclix
Presenta4on online at: blog.mobclix.com
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