Andrew Goodwin's Theory discusses several conventions and relationships present in music videos. Music videos typically demonstrate characteristics of their musical genre, such as choreography in pop videos and stage performances in rock videos. The record label influences the video through demands like close-ups of the artist. An artist's unique style also distinguishes them and develops over their career. Intertextual references to other works of art are sometimes featured. The video often relates visually to the song lyrics. The music and visuals usually go together and follow the beat. Narratives are common in R&B videos about relationships, while rock/pop videos focus more on performance. Conceptual styles feature in indie videos. Frequent references treat the female body voyeuristically