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1. TOURISM 2.0
The Use of Mobile Devices in the
Construction of Cultural Itineraries
Uso dos Dispositivo Móveis na
Construção de Itinerários Culturais
17 th May
Thomas P. Brysch
Paulo Caldeira
Master in Innovative Tourism Development
Escola Superior de Tecnologia e Gestão
Instituto Politécnico de Viana do Castelo

2. TOURISM 2.0
Tourism 2.0 is the way of making holidays
by taking advantage of the functionalities of
mobile devices and Augmented Reality ...

3. TOURISM 2.0
namely :
•by organizing routes on the spot
(search & browse; booking, reservation, payment)
•by interacting with/exploring additional information
(maps, points of interest, navigation, geo-localization)
•by communicating with services and people
(feedbacks, queries, networking)

4. TOURISM 2.0
Tangible Interface &
Augmented Reality

5. TOURISM 2.0
What happened to the tourism product?
The Travel Package

6. TOURISM 0.0
Tour operators provide packages for the
market
Season Transport
Destination Accommodation
Motivation

7. TOURISM 1.0
Customers in search of components –
increased market tranparency
Season Transport
Destination Accommodation
Motivation

8. TOURISM 2.0
The "product" in search of customers
Season Transport
Destination Accommodation
Motivation

9. TOURISM 2.0
Augmented Reality
Simulation Games Representation

10. TOURISM 2.0
From market driven to communication
driven activites :
•by organizing routes on the spot
(search & browse; booking, reservation, payment)
•by interacting with/exploring additional information
(maps, points of interest, navigation, geo-localization)
•by communicating with services and people
(feedbacks, queries, networking)

11. TOURISM 2.0
Social Networking – a chance

12. TOURISM 2.0
Social Networking – a chance
•for breaking the dominance of the market
•for (re-) creating collective memory
•for (re-) affirming local cultural identity
•for accumulating "cultural capital”

13. Time to introduce innovative
solutions

14. Time for a smart city
‘The greatest pitfall is wanting to be a Smarter City
because it is sexy’
Haydee Sheombar, Smarter Cities Leader Benelux, IBM
http://www.smartcitiesineurope.com/

15. Time for a smart city
‘The concept of Smart Cities is like art: the context is
more important than the product’
Ger Baron, Amsterdam Innovation Motor
http://www.smartcitiesineurope.com/

16. Time for a smart city
‘I don’t know whether the Smart City terminology will
survive. But I hope that an intelligent or Smart City vision is
one everyone gets excited about’
Molly Webb, the Climate Group
http://www.smartcitiesineurope.com/

17. Time to listen the social media
Locative
media are
growing
faster

18. Time to tell real secrets
We all talk about
engaging
stakeholders. But
who
exactly are
they and how
do you align so
many different
priorities?

19. Time to look to the past
Nearly everyone agrees that technology is not the problem on the road
to smarter cities. Still, there are some technical challenges, like linking
data across domains.

20. Time to use real memories
There is no such thing as THE road map to a Smart City. The
necessary steps depend on cities' objectives and strengths.

21. Time to use augmented
reality
because memories
are moving…

22. Thanks for your attention
Obrigado pela vossa atenção
Thomas P. Brysch
Paulo Caldeira
Escola Superior de Tecnologia e Gestão
Instituto Politécnico de Viana do Castelo