Strategies for Effective Digital Marketing and SEO. The use of search and social media has increased noticeably over the years.

1. Digital Marketing
Approach-Multiple
Geographies

2. HELLO DIGITAL!
In just a few years, the demographic and habits of the B2B buyer
have changed beyond recognition.
According to Hanne Tuomisto-Inch, Senior Industry Head of Finance
at Google, 27% of B2B buyers who used search were 18-34 year olds
in 2013. In 2015, that age group represents 46% of B2B buyers and
the number of searches they perform has increased six-fold.
And, if you were to analyse those searches, 60% of those B2B
buyers only go on to research 1 or 2 specific brands.
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3. HELLO DIGITAL
CONTD. !
Furthermore, the use of search and social media has increased
noticeably over the years.
In 2009, six out of ten C-suite executives were conducting more
than six searches a day.
In 2015, a recent GlobalWebIndex (Q1 2015) report revealed that
79% of business leaders have a Facebook, YouTube and Twitter
account and social networking was the most active area of growth.
Furthermore, a B2B customer will regularly use six interaction
channels throughout their decision-making process
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4. Strategies for Effective
Digital Marketing
Let’s start with BASICS first
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5. 1. Content Marketing
2. Marketing Automation
3. Search Engine Optimization
4. Social Media Engagement
5. PPC & Ads
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6. CONTENT
MARKETING
Content marketing strategy
success factors
Shareable content drives creates awareness for your brand
Content drives results from SEO
Content drives purchases
Syndicated content drives purchases
User generated content drives purchases
Content on a range of platforms drives purchases
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Newsletter Blog
Social Media
Post
Testimonials
Case Study Whitepapers Emailers
Website
Content

7. MARKETING
AUTOMATION
Marketing Automation
Automation platforms have greatly simplified digital marketing,
making it easier to capture and nurture leads without having a
salesperson on call 24/7. They can efficiently systematize
repetitive tasks across channels like social media and email.
These platforms allow companies to see the correlation
between lead generation and digital investments. They also
come with trigger-based communication systems that facilitate
leads and help determine the quality. Finally, they enable sales
personnel to stay informed during the sales cycle.
Radian 6 and Hootsuite can be our perfect partners for
Automation.
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8. SEARCH
ENGINE
OPTIMIZATION
SEO Strategy
1. Estimate your potential in your target countries
2. Analyze the competitive landscape
3. Conduct an international keyword research
4. Localize your brand
5. Decide on the main technical aspects
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9. SOCIAL MEDIA
ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT
Choose right Social Media Channels
Post regularly
Creative plays a vital role
Talk to audience
Respond to comments
Touch local flavors
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10. Some
forecasts
Online channels as an important
sales factor
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11. SEO- GLOCAL
Global & Local Connect-In depth SEO Strategy
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12. Plan your
Geographies
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• Chose the countries of interest
• Buy domains pertaining to that country for getting
local mileage
• Place local website on local domains
• Local Website should have local content & local
clients plus a local contact address

13. ccTLD
(recommended)
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Country Code Top-Level Domain (ccTLD)
This is a rather strong way to go, as it is very specific because the domain will have a
targeted TLD such as .co.uk, .it, .fr, and so forth. The efforts for this type of domain
will, however, be more as there will be separate sites in each country. Below there are a
couple of points that can help to understand the benefits and drawbacks of adopting
ccTLD domains.
Pros of ccTLD:
Search engines can easily identify the site as it is very specific in that given country.
Rankings can be achieved more easily as the search engine sees that the site is
targeted to users in that country.
The site also will not be affected by changes in the algorithm that happens in other
countries. We know that Google sometimes roll out the updates in some countries first
and then in others later.

14. Best
Practices-
ccTLD
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• Add each website to Google Webmaster Tools, where site owners can tell the search
engine the desired target country for each one
• Place links with appropriate anchor-text (“United States” ,” India“, ”Australia” and “United
Kingdom”) to all country-specific sites in the header or footer of all sites
• Use country-specific addresses, languages, currencies, and times on each site
• Have a server and IP address for each website in the specific, targeted country

15. ON Page
SEO Activity
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Month 1
Pre SEO Analysis of Website
Keywords Analysis
Duplicity Content Checking
Meta Description Optimization
Meta Title Optimization
Meta Keywords Optimization
Image Optimization
H1,H2,H3 tag Optimization
Anchor Tag Optimization
W3C Validation Checking & Resolve
User Friendly URL Updating on website.
Internal Linking Checking
Broken Link Cheching & Resolving
XML Site Map Creation & Updating
Robot.txt file optimization
Indexing of Pages
URL Canonicalization Checking & Resolving
404 Error page Optimization
Google Webmaster Setup
Google Analytics Setup
Website load time decreasing
.htaccess file Creation
Gzip compression of website
Image diamension adding
Leverage catching browser.
Thanks Page Optimization

16. OFF Page
Activity
16 OFF Page SEO Activity
Month 1 Month 2
Month
3
Month
4
Month 5 Month 6
Off Page SEO
Social Bookmarking 30 60 60 60 60 60
Profile Creation 10 20 20 20 20 20
Classified Posting 5 10 10 10 10 10
Local & Business listing 5 10 10 10 10 10
Directory listing 5 10 10 10 10 10
Image sharing 5 10 10 10 10 10
Search Engine Submission 5 10 10 10 10 10
Blog & Article Commenting 2 5 5 5 5 5
Article Writing & Posting 2 2 2 2 2 2
Blog Writing & Posting 2 4 4 4 4 4
Video Submission ( Provided by Client) 2 4 4 4 4 4
PDF/PPT Sharing ( Provided by Client) 2 4 4 4 4 4
Blog & Article Commenting Yes Yes Yes Yes Yes Yes
Content syndication Yes Yes Yes Yes Yes Yes
Link and Competitor analysis Yes Yes Yes Yes Yes Yes
Yahoo & Quora Question & Answers Yes Yes Yes Yes Yes Yes
Business Reviews Yes Yes Yes Yes Yes Yes
SEO Report
Google Analytics Report Yes Yes Yes Yes Yes Yes
Keyword Ranking Report Yes Yes Yes Yes Yes Yes
Monthly Accomplishment Report Yes Yes Yes Yes Yes Yes

17. USA – Social
Bookmarking
& Sharing
Sample Sites
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18. USA – Social
Bookmarking
Cont..
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19. UK – Social
Bookmarking
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Classified Sites Local & Business listing Sites
https://www.yelp.co.uk/ https://www.cylex-uk.co.uk/
https://www.ad-mart.co.uk/ http://www.freeindex.co.uk/
https://london.craigslist.co.uk/ https://www.businessmagnet.co.uk/
https://www.gumtree.com/
http://www.lacartes.com/location/united-
kingdom/england
http://ablewise.com/ http://www.locanto.co.uk/
Directory Listing Sites
http://www.sitepromotiondirectory.com/
http://www.highrankdirectory.com/
http://www.abc-directory.com/
http://www.submissionwebdirectory.com/
http://www.marketinginternetdirectory.com/

20. SEO
Example-
Taking New
York as a city
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Some Keywords with Localized Flavor
iOT Solution in New York, Mobile App Development in New York, Project Management Solution in
Sydney, Employee Web Portal in London
Google My Business
Informative and unique
description
Relevant links and
categories
High resolution profile
photo, cover photo and
additional photos
Local phone number
Real customer reviews
Local Reviews
Real local customer
reviews are dynamite
for local SEO.
On Page Factors
Add keywords and
your city/region to
your page title tag,
heading tag H1, URL,
your image attributes
and throughout your
content.
Local Link Building
Get your website
listed, with a short
succinct keyword rich
message and your
consistent NAP on
local sites that are
talking about similar
things to what you do.

21. SOCIAL
MEDIA
PLANNING
SOCIAL MEDIA PLANNING
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SOCIAL MEDIA CHOICE
SOCIAL MEDIA TARGET SETTING
CAMPAIGNS
Content/decision criteria:
• Platform
• Multimedia
• Timing
• Structure
Deliverables :
• Number of Posts
• Increase in reach
• User engagement
• Setting target audience
Content/decision criteria:
• Targets
• Target group
• Message
• KPIs
Deliverables:
• Defining Targets
• Defining target groups
• Messaging target audience
Content/decision criteria:
• Optimization of i.e. content,
platform choice, structure
• Monitoring
Deliverables:
• Content added-value
strengthened
• Brand awareness
• Social Media brand
presence improved

22. A PICTURE
IS WORTH A
THOUSAND
WORDS
Social Media
Engagement is all
about connecting to
right audience with
great creatives and
content. They also help
in SEO with respect to
proper positioning
#tags on targeted
Social Channels
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23. WANT BIG
IMPACT?
USE BIG
IMAGE
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24. SEO-US
To be on top searches of
Google for 70% of
targeted keywords by
month 6.
SEO-UK
To be on top searches of
Google for 70% of
targeted keywords by
month 6.
SEO-Other
Geography
To kickstart other
geographies.
FB
Generate genuine likes
and get increased reach.
Target 10% increase
every month.
Tw
Follow right audience and
get followers for the
brand. Target 10%
increase every month.
Ln
Manage page and profile
for connecting to right set
of audience. Leads can
be targeted from this
platform.
Our GOALS
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Youtube
Increase subscribers &
Views of Videos. Target
10% increase every
month
G+
Managing client reviews
and other important
areas.
Website Hits
Managing 10% increase
in traffic month by month
post 4 months of
SEO/SMO Operations
SEO Goals
Social Media Goals

25. RANKING
To be on top searches of
Google for 70% of
targeted keywords by
month 6.
TRAFFIC
To get an increased
traffic from month 6. We
are targeting 10%
increase in traffic
CONVERSION
Conversion would be
people filling lead forms,
users subscribing to
newsletter, trying out our
demo, downloading our
whitepapers, following us
on Facebook etc.
ENGAGEMENT
Can a contest be a part
of website, Can my
reviews be trust
parameters, can my
customers by BRAND
AMBASSADORS
PROFIT
ROI at proper intervals
SEO GOALS
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26. PPC & Ads
1. PPC
1. Invest in Google Search Ads, Google Display Ads,
Google Remarketing Ads for each geography
2. Good Landing page is a must for capturing leads.
3. Vibes team would devise an effective ad campaign for
getting quality leads
4. 20% of the overall budget would be kept by Vibes to
manage PPC Campaign
2. Linkedin Ads
1. Invest in Linkedin Ads
2. They are extremely costly
3. Vibes team would manage Linkedin Ads in such a way
that we target right set of CXOs & Decision makers
4. 20% of the overall budget would be kept by Vibes to
manage Linkedin Ads Campaign
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27. Cost
 Need to be discussed F2F
 We are just a call away
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THANKS!
Any questions?
You can find us at
www.vibescom.in
avaneendra@vibescom.in
+91 9650858881, +91 8586932861