Team Vibes planned a campaign for Solluna Resort keeping the IPL trend in mind, but the main purpose was to generate leads by google ads and social media channels. - Vibes Communications

1. Ca mpa ign Ca s e S tudy
Solluna Resort
2 3 r d M a y - 2 9 t h M a y

2. Solluna Resort
Solluna Resort is a resort in jim corbett, it is situated in the splendid valley of Marchula on
the bank of river Ramganga, being in the reserve area of Corbett away from the hustle
bustle of Dhikuli and Ramnagar area. The idea behind is to provide a world at Solluna
where there are NO Televisions and No Wi-Fi. It incorporates the beauty of the sun (Sol) as
well as the moon (Luna) as these are together visible at the same time at the dusk. The
ever inspiring natural beauty of the place awakens all the sensory responses allowing us to
be a part of nature.
The whole resort has been planned in accordance to basic five senses namely Vision, Smell,
Taste, Touch and Hearing as well as the five elements namely Earth, Water, Sky, Fire and
Air.

3. Campaign Theme
Team Vibes planned a campaign for Solluna Resort keeping the IPL trend in mind,
but the main purpose was to generate leads by google ads and social media
channels. The basic ideation was to represent two different category of people on
vacation, the one who wants to sit in their favorite corner and chill and others who
are more outgoing.
29% off was the discount which was offered during the campaign to represent the
finale date of the IPL. Overall, the campaign turned out to be a huge success and
the outcome was as we expected it to be.

4. Campaign
Overview
Campaign Name – Solluna Offer League
USP – Upto 29% Off
Goal – Lead Generation through Social Media and Google Ads
Time Duration – 23rd – 29th May’22
Facebook and Instagram Ads Budget - ₹2000
Platforms - Instagram, Facebook, Google Ads

5. Creatives of the
campaign
Creative 1 - 23rd
May -

6. Creatives of the
campaign
Creative 2 – 24th
May -

7. Creatives of the
campaign
Creative 3 – 25th
May -

8. Creatives of the
campaign
Creative 4 - 26th
May -

9. Creatives of the
campaign
Creative 5 - 27th
May -

10. Creatives of the
campaign
Creative 6 - 28th
May -

11. Creatives of the
campaign
Creative 7 -29th
May -

12. Results

13. Results
Paid
• Leads from FB and Insta Ads - 50+
(CPL- ₹22)
• Call from Google Ads - 135
Organic
• Organic Leads – 150
• Creative’s Reach - 105k
• Content Interaction - 476

14. Digital marketing is complicated
We simplify it.
You Profit.
THANK YOU
Vibes Communications Pvt. Ltd.
C-84/B, C Block, Sector 8, Noida
info@vibescom.in
www.vibescom.in