Presentation of the consultant VBPthinking. Approach, services, clients and contact

1. Presentation 2017

3. I Listen
I Analyze
I Think
I Inspire
I Orient

4. I Listen

5. I Analyze

6. I Think

7. I Inspire

8. I Orient

9. I provide direction and approach to brands and their agencies
I inspire the creatives throwing paper planes, so they land them.
I contribute to account people with a supplementary view of the brief,
a second diagnosis
I throw the corner, you shoot it
Day-to-day in an agency is usually exhausting and sometimes there
isn´t much time to think, something so critical for sucess
Thanks to a panoramic view and 18 years of work experience with
lovemarks, I can see your forest and make an accurate diagnosis of
what exactly needs your brand

10. I provide direction
and approach to
brands and their
agencies

11. I inspire the
creatives throwing
paper planes

12. so they land them

13. I contribute to account people with
a supplementary view of the brief, a
second diagnosis

14. I throw the corner

15. and you shoot it

16. These are some of the added value services that provides VBPthinking.
Services
Consulting in Marketing and Communication
Marketing Research
Benchmarking. Trend analysis.
Brand Diagnosis. SWOT. Approach
Strategic Planning.
Insights
Content curation. Big Data analysis and filter.
Advertising Media Planning. Touchpoint recommendation.
Online & offline. Creativity in media. New formats.
Product placement. Branded content
Training. Coaching. Learning. Education.
Return on investment analysis.

17. Some lovemarks for which VBP has worked to.
As employee, as client, as consultant.
Clients

18. Background & Case study

19. Client: Telefonica Corporation
Achievement: Media sponsorship tool
• Develop a methodology to analyze the return on investment of all media
and sponsorship proposals received at Telefonica and their SBU´s.
• Training all around the world

20. Client: Burn (energy drink)
Achievement: San Fermín runnings with 3D subjective camaras.
Experiential activation
https://vimeo.com/75950888

21. Client: Coca Cola light
Achievement: Los sueños de Ulma. Branded content short movie
https://www.youtube.com/
watch?v=Tu0c5Rjsp4o
https://www.youtube.com/
watch?v=iIQ7qZzlelc

22. Client: UNICEF & University of Vigo
Achievement: International universities contest to increase
donations. Cross Media Management International Project

23. Client: Banco Santander
Achievement:
 Benchmarking of competition bank. 10 countries.
 Brand territory strategic plan

24. Contact
You can contact with VBPthinking through any of these channels
www.vbpthinking.wordpress.com
vicentbadenes@gmail.com
+34 626 80 54 16
https://es.linkedin.com/in/vicente-badenes-plá-18297b129
@vicenbadenes

25. because the future ain't what it used to be