This slideshow explains why your company should be blogging, best times and days to blog, blog length, including images and videos into your blog, as well as popular topics to write about and how to increase your blog traffic.

1. Blogging Best
Practices
By: Haley Corkery

2. The Office Video
 https://www.youtube.com/watch?v=Vmb1tqYqyII&feature=youtu.be

3. Welcome!

4. Freelance Work

6. Plaid Swan Blogs

7. What Is A Blog?
 A website containing a writer's
or group of writers' own
experiences, observations,
opinions, etc., and often
having images and links to
other websites

9. You Have A Choice

10. What Would Keanu Reeves Do?

11. Why Your Company Should Be Blogging
 According to a HubSpot survey, 60% of
businesses that blog acquire more
customers
 Establishes your company as experts
 Increases business visibility
 You can share your blog to social media
 Able to attract new customers

12. Images
 Blogs with images get 94% more total views
than articles without
 You should use one photo per 350 words
 Out of the 100 of the highest-ranking blogs on
the internet, there was at least one image for
every 350 words
 When using Google images: caption the photo
where you found it
 You can find free images at Pixabay and
Unsplash

13. Videos
 Video is 4X as engaging as written text
 In a 2016 HubSpot survey, 43% of consumers wanted
to see more video content in 2016
 Pages with video are 53x more likely to rank on the
first page of Google search results
 Video already makes up 64% of all internet traffic
 It’s forecast to grow to 80% of all traffic by 2019

14. Marketing & Mimosas Video
 https://www.youtube.com/watch?v=dL1o4thJOcQ

15. When Should You Be
Posting?
 70% of blog readers say they read blogs in the early afternoon
 The average blog gets the most traffic around 11:00AM
 The average blog usually gets the most traffic on Monday
 The average blog usually gets the most comments on Saturday
 Social media platforms blogs get posted on the most:
1. Facebook
2. Twitter
3. Google+
4. Pinterest
5. LinkedIn
6. Other social media platforms people use to post their blogs are
Reddit and Tumbler

16. How Often Should
You Be Posting?
 The more blogs you post per month,
the more traffic to your website
 Companies that published 16+ blog
posts per month got almost 3.5X
more traffic than companies that
published between 0 - 4 monthly
posts
 Try starting to publish 2 blogs a week
 Remember, always be consistent

17. Blog Length
 Always should be more than 300 words, otherwise
your post will have too few words in order to rank in
the search engines
 300-600 Words: The standard blogging length,
recommended by many “expert” bloggers. Good
middle-ground for social shares and comments
 2,000+ Words: Tend to get the most social shares,
rank well on search engines, but the least read-
through rates
 Summary: It depends what you’re going for. Longer
is usually better for social shares and SEO whereas
shorter is usually better for getting more comments
and read through rates.

18. Topics Matter

19. Listicles
 An article whose core is a list
of items
 Examples: “10 Top Ways To Do
X” or “5 Things You Need To
Know About Y.”
 Commonly used by Buzzfeed
 Shareable, visual, fun, and
trendy

20. How Tos
 How To Increase Your Blog Traffic
 How To Create a Marketing Plan
 How To Promote Your Company on Social Media
 How To Write a Killer Press Release

21. How To Put On Your Makeup: Entertaining
Video Blog
 https://www.youtube.com/watch?v=JP6ZDMaVyVI

22. People Features
 Feature coworkers
 Excellent way to ad personality to your blog
 Allows you to create a sense of connection
 Still to this day one of the most popular blogs
ever is “Humans of New York.”
 Good idea to add in photos, videos, and
quotes

23. Productivity Advice
 We want to get things done faster,
and more efficiency
 Always looking for tools,
technology, or tips to do just that
 It’s the bread and butter of blogs.
Get to spreading!
 “5 Steps to Increase Productivity at
Work” OR “7 Steps to Beat
Procrastination”

24. Pop Culture
 People love movies and TV shows
 We love pop culture
 We love talking about it, quoting it, and
even reading it
 By mentioning things that are going on in
the word and relating it back to your
business you can improve your readership

25. GIFs & Memes
 Meme: a humorous image, piece of
text, etc., that is copied (often with
slight variations) and spread rapidly
by Internet users
 Gif: a graphic image on a Web
page that moves
 Give people a similar experience to
a video
 Funny and entertaining

26. How To Increase Your Blog Traffic

27. Leave Thoughtful Comments on Other Companies Blogs

28. Guest Post on Someone’s Blog

29. See Where Posts Originate
Watch
Watch to see where
visits originate
Track
Track this by using
Google Analytics
Promote
Promote that outlet
more

30. Use Attractive Headlines
 Using attractive headlines attracts more
traffic
 Use https://coschedule.com/headline-
analyzer (the #1 headline analyzer)
 This shows you how well your headlines
look and gives you tips on how to improve
them

31. Participate In Q&A
Sites
 Popular services include
Yahoo! Answers,
Answers.com, and Quora
 Answer the ones you know,
dealing with your field
 Leave a comment telling
them to also check out your
blog

32. Email Signature
 Have everyone’s email signature
promote the blog, have the link
included
 Say something along the lines of, “Check
out are blog at:
www.plaidswan.com/blog.”

33. Key Takeaways
 Post Blogs Monday at 11:00AM
 Post to Social Media
 Incorporate Images & Videos
 The More You Post the Better – Start with Posting Two Blogs a Week
 Ideal Blog Length: 300-600 words (can be longer), always more than 300
 Topics: Listicles, How Tos, People Features, Productivity Advice, Pop Culture
 Include GIFS & Memes
 Increase Blog Traffic By: Guest Blog, Use Attractve Headlines, See Where Posts Originate, Participate in Q&A Sites, Email Signature

34. Thank You!

35. Haley Corkery
Public Relations Specialist
Plaid Swan Inc.
haley@plaidswan.com
www.plaidswan.com