MIBS 2014

1. Connecting
the
business
through
search
Successful
Digital
Marketing
is
Beyond
SEO
&
SEM
-­‐
Francis
Lui
&
Zevin
Goay
-­‐

2. We
are
a
Digital
Agency
with
the
focus
on
Search
Engine
Optimisation,
Search
Engine
Marketing,
Online
Brand
strategy
and
Engagement,
empowering
businesses
with
Online
Reputation
Building
and
management,
Social
and
Search
Demographic
Targeting,
and
Conversion
Rate
Optimisation
techniques

3. 3
Organic
Search
Mobile
Search
Analytics
!
Conversion
Rate
Optimisation
Content
Strategy
Social
Media
Management
Online
Reputation
Management
Search
Engine
Marketing
OUR
CORE
PASSION

4. !
Successful
Search Engine Marketing (SEM) Campaign
That Crush The Competition
4

5. : What is SEM
Google Search Network Google Display Network

6. “I tried AdWords. It didn’t work for me”...
Google Adwords Problem? Business Problem?

8. : Unique Selling Proposition (USP)
❖ Stand out against your competitors
!
❖ Determine your business’ core strengths and look for the opportunity
!
❖ Search & understand your competitors:
!
● How are your competitors selling their services?
● What’s the missing gap in the market?
● What can you do better than your competitor?
!

9. : Why Does User Experience Matter?
❖ User Experience is not just design
!
❖ User Experience is more than usability
!
❖ User Experience is more on delivering relevant content
!!!!

10. : Build Trust To Earn Clicks Not Buy Clicks
❖ Be specific & precise to motivate a person to click-through your site
!
❖ Be clear and up-front on what you are offering and what consumers will get from you
!
❖ Brand yourself
!!!

11. : Call To Action That They Can’t Refuse
❖ Keep your CTA short, focused and actionable
!
❖ Promote a benefit not a product
!
❖ Use scarcity tactics (e.g. limited time or product availability) to induce a quick reaction
!
❖ Use Action-getting CTA words:
!
● Shop
● Get
● Save
● Book Now
● Free
● This Week Only
!!!

12. : No Excuse Not Using Ad Extension
❖ Method to increase conversion - and they
don’t cost extra to use
!
❖ Type of Extensions:
● Sitelinks Extensions
● Location Extensions
● Call Extensions
● Social Annotation
(Social Annotation) (Call Extensions) (Location Extensions)
!!!
(Mobile view)
(Sitelinks Extensions)

13. : Factors to Successful SEM Campaign
Business GOAL Marketing Action Plan ROI

14. Death of SEO?
YES, conman SEO Consultant - !
Telling You They Can Guarantee Top 10 Ranking!
Chase After Google Algorithm!
!
NO, SEO is all about RCS SEO!

15. 500+ Algorithmic Changes Each Year
In 2012 alone, Google says they had 665 “launches” of new search-changing features

16. SEO of the Past Was Technical Tasks

17. If You Used Manipulative Tactics or
Outsourced, There’s High Risk
Anchor text heavy link building
was once a staple of SEO; now
it’s a liability.

18. IS SEO WORKS
COMES CHEAP?

19. e.g. Panda
Panda appears to use user satisfaction/
happiness inputs to remove sites
searchers don’t like from the SERPs.

20. e.g. Penguin
Factors like exact-match anchor text, low
quality link sources, and sitewide links are
often seen in sites penalized by Penguin
Excellent analysis of factors correlated with sites hit by Penguin

21. e.g. Hummingbird?
Hummingbird promoted results
that are less about perfect
keyword targeting and more
about matching the query’s
intent.

22. Now Google Consider Everything!

23. What is RCS SEO?
It is about Real Content Stuffs!
!
It is about Real Marketing Stuffs!

24. RCS SEO Huge Number of Responsibilities

25. It is about?
1. Persuasive Copy
2. Engaging Images
3. Viral Videos

26. Always ASK
YOURSELF
Would this make me want to CLICK?
Would this make me want to READ ON?

27. SEDUCTIVE HEADLINES
Whatever Industry You Are In,!
You Need a HOOK for People to READ & CLICK

28. So?
Is this Marketing?
Is this Content?

29. To Create Persuasive
Content You Have To
Understand You Audience
Engage them Emotionally
Use Psychological to Triggers

30. How do we reach our
audience in the
information age?

31. Information is the perfect
way to market your
product

32. The Internet is the
Perfect Medium

33. Organic Search is the
Perfect Channel
Unless doing RCS SEO

34. How to create a Organic
Search, RCS SEO that
can convert?

35. The Core Principles to
Success
1. Innovate
2. Dedicate
3. Educate
4. Accomodate

36. INNOVATE

37. Tip #1
Think Like a Product Marketer and NOT Programmer

38. Apply New Method or Idea to
Market your Product Digitally

40. Tip #2
Be Innovative

41. Google Reward
Innovation

43. DEDICATE

44. FOCUS ON USER &
AUDIENCE …USER
EXPERIENCE … ALL
ELSE WILL FOLLOW

45. Tip #3
Care About You Audience
What you audience what to read and see!

46. EDUCATE

47. Tip #4
Go Bigger with All You Content

48. Tip #5
Promote It Like You Mean It
Stop Misleading

49. Tip #6
Accommodating Your Audience
Your Audience … Human & Robots!
Robots are people too
Findability is key to accessibility

50. Tip #7
You Can Never Forget Robots!!!

51. Key Take Aways

52. Strategic #1:
Make Sure Your Marketing & Product Tell
Cohesive Narative

53. Strategic #1: Make Sure Your Marketing &
Product Tell a Cohesive Narrative.
Does the story you tell
here…
match the way you market,
sell, and deliver results
here?

54. Strategic #2:
Determine Where RCS SEO Really Fits in Your Branding,
Education, Conversion, & Retention Efforts?
What kinds of content &
rankings will bring the right
people to these places at
the right time?

55. 55
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Mediaworks
International
Sdn
Bhd
A-­‐1-­‐32
IOI
Boulevard
Jalan
Kenari
7
47150
Puchong,
Selangor,
Malaysia
T:
+60
3
80790918
!L
evel
16,
Hunza
Tower,
Gurney
Paragon,
Jalan
Kelawei,
Georgetown,
10250
Penang,
Malaysia
T:
+604
222
8800
Companies:
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MEXIAWORKS,
INC
(KOREA)
NEXUS
MEDIAWORKS
PTE
LTD
(SINGAPORE)
NEXUS
MEDIAWORKS
INTERNATIONAL
PTY
LTD
(AUSTRALIA)
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MEDIAWORKS
INTERNATIONAL
LTD
(NEW
ZEALAND)
PT
NEXMEDIA
NUSANTARA
(INDONESIA)
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