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Search retargeting and Remarketing
1. Vikas Gulati Travel Distribution Summit, Asia 2011 May 19 th , 2011 Audience Targeting to Boost Display Advertising ROI
2. US$ bn +23% Year +18% +21% Online media Spends – Based on Publicis / Zenith Media WW advertising statistics Online Display Advertising is back in ‘Vogue’
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5. Audience targeting or Data driven Online Marketing Reach prospects who search but haven’t reached your website Search Search Re-targeting Site Re-targeting Speak to customers who visit your website but didn’t convert New Tools in the Toolbox
6. How does search re-targeting work ? User does a search and clicks on travel offer & visits any website User does a search and clicks on travel offer on Publisher website User leaves and visits any website in the same network User is served the travel offer/ banner from the advertiser based on user interest User is sent to the advertiser website and buys
7. STARWOOD CASE STUDY – SEARCH RE-TARGETING Marketing Challenge – Limited budgets, Drive customer bookings, Benchmark CPA 1. + Identification of Travelers looking for Hotels on Sprice and its affiliate partners
8. STARWOOD CASE STUDY – SEARCH RE-TARGETING 2. Retargeting the users with the same brand messages on the Sprice Partner Network
9. STARWOOD CASE STUDY – RESULTS RON 100 Search Re-targeting 240 CTR Index 100 60 Cost per Booking Index RON Search Re-targeting
10. How does Site re-targeting work ? User visits advertisers website and leaves w/o buying User leaves and visits any website in the same network User is served the travel offer/ banner from the same advertiser User is sent back to the advertiser website and buys
11. AMEX TRAVEL INSURANCE CASE STUDY – SITE RE-TARGETING Marketing Challenge – Drive Online Conversions for Amex, Focus on Site Visitors & New Travelers 1. Identification of Amex Site visitors or 2. Travelers searching for Flights
12. AMEX TRAVEL INSURANCE CASE STUDY – SITE RE-TARGETING 2. Retargeting the users with the same brand messages on the Sprice Partner Network
13. RON 100 Re-targeting 320 CTR Index 100 156 Conversion Index RON Re-targeting AMEX TRAVEL INSURANCE CASE STUDY – Results
14. What clients have to say “ I have been running AMEX Travel Insurance campaign for a few months on Sprice Travel Network. Even though I had to cut budgets from other networks with massive reach just to test out Sprice, it was well worth it . With their sophisticated targeting capabilities , the conversion rates increased higher , even more than double the conversion rates of other networks and their eCPA delivery is by far superior to any other network. I ’ m really impressed with the Network performance. ” Isabel Castro, Neo@Ogilvy
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
OTAs globally are responding to this new environment . Some of the leading OTAs have cut down on the booking fees. Interestingly, Zuji in Australia called it really unfair for consumetrs to pay booking fees.
