Persistence Market Research is pleased to announce the launch of its “Ultrasound Devices Market Assessment Report (Diagnostic & Therapeutic) - Global Size, Share, Competitive Landscape, Future Prospects and Forecast from 2013-2017”, according to which the ultrasound devices market for diagnostic and therapeutic applications was estimated to be worth $6,515 million in 2012 and is expected to reach $8,637 million in 2017, growing at a CAGR of 5.8% from 2013 to 2017.
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Ultrasound Devices Market for Diagnostic and Therapeutic Applications is Expected to Reach $8.63 BN in 2017
1. Sample
Ultrasound Devices Market Assessment
Report (Diagnostic & Therapeutic ) Global Size, Share, Competitive Landscape, Future
Prospects and Forecast from 2013-2017
ersistence
Right on the money, rendered!
HEALTHCARE MARKET
RESEARCH & CONSULTING
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ToC
2. Table of Content – (1/6)
1. Introduction
1.1.
Report Scope
1.2.
Research Methodology
1.3.
Data Triangulation
1.4.
Market Segmentation
2. Executive Summary
2.1. Key Takeaways
2.2. Key Data Points
2.3. Market Dynamics
2.4. Porter’s Five Forces Analysis
3. Global Diagnostic Ultrasound Devices Market, By Application (2012-2017)
3.1. Radiology/Oncology
3.2. Cardiology
3.3. Obstetrics & Gynecology
3.4. Mammography/Breast Ultrasound
3.5. Emergency Medicine
3.6. Vascular Ultrasound
3.7. Others (Point of Care, Musculoskeletal, Anesthesiology)
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3. Table of Content – (2/6)
4. Global Diagnostic Ultrasound Devices Market, by Technology (2012-2017)
4.1. Global 2D Ultrasound Technology Devices Market, 2010 – 2017 (USD Million)
4.2. Global 3D & 4D Ultrasound Technology Devices Market, 2010 – 2017 (USD Million)
4.3. Global Doppler Ultrasound Technology Devices Market, 2010 – 2017 (USD Million)
5. Global Diagnostic Ultrasound Devices Market, by Products (2012-2017)
5.1. Global Cart-Based Ultrasound Devices Market, 2010 – 2017 (USD Million)
5.2. Global Portable Ultrasound Devices Market, 2010 – 2017 (USD Million)
5.3. Global hand-held Ultrasound Devices Market, 2010 – 2017 (USD Million)
6. Global Therapeutic Ultrasound Devices Market, by Products (2012-2017)
6.1. Global HIFU Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
6.2. Global ESWL Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
7. Diagnostic & Therapeutic Ultrasound Devices Market, by Geography(2012-2017)
7.1. Diagnostic Ultrasound Devices Market, by Geography, 2010 – 2017 (USD Million)
7.2. Therapeutic Ultrasound Devices Market, by Geography, 2010 – 2017 (USD Million)
7.3. Therapeutic (HIFU & ESWL) Ultrasound Devices Market, by Geography, 2010 – 2017 (USD Million)
7.4. North America Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
7.5. Europe Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
7.6. Asia-Pacific Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
7.7. Rest of the World Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
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4. Table of Content – (3/6)
8. Competitive Landscape & Company Profiles of key Players
8.1. Global Ultrasound Devices Market Share Analysis, by Key Players (2012)
8.2. Company Profiles
8.2.1. Analogic Corporation
8.2.2. GE Healthcare
8.2.3. Philips Healthcare
8.2.4. Siemens Healthcare
8.2.5. Hitachi Medical Corporation
8.2.6. Other Notable Players
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5. Table of Content – (4/6)
LIST OF TABLES
Table 1: Market Overview – Market Scenario of Global Ultrasound Devices Market (2012 & 2017)
Table 2: Global Diagnostic Ultrasound Devices Market, by Application, 2010-2017 (USD Million)
Table 3: Global Diagnostic Ultrasound Devices Market, by Technology, 2010-2017 (USD Million)
Table 4: Global Diagnostic Ultrasound Devices Market, by Products, 2010-2017 (USD Million)
Table 5: Diagnostic Ultrasound Devices Market, by Geography, 2010 – 2017 (USD Million)
Table 6: Therapeutic Ultrasound Devices Market, by Geography 2010 – 2017 (USD Million)
Table 7: Therapeutic HIFU Ultrasound Devices Market, by Geography 2010 – 2017 (USD Million)
Table 8: Therapeutic ESWL Ultrasound Devices Market, by Geography 2010 – 2017 (USD Million)
Table 9: Analogic Corporation, Total Revenues by Geography (USD Million)
Table 10: GE Healthcare, Total Healthcare Revenues (USD Billion)
Table 11: GE Healthcare, Total Healthcare Revenues, by Geography (USD Billion)
Table 12: Philips, Total Revenues by Segment (USD Million)
Table 13: Philips Healthcare, Total Revenues by Segment (USD Million)
Table 14: Siemens Healthcare, Total Revenues by Segment (USD Million)
Table 15: Siemens Healthcare, Total Revenues by Geography (USD Million)
Table 16: Hitachi Medical Corporation, Total Revenues by Segment (USD Million)
Table 17: Hitachi Medical Corporation, Total Revenues by Geography (USD Million)
Table 18: Revenues of Other Notable Players in Diagnostic Ultrasound Devices Market (USD Million)
Table 19: Revenues of Other Notable Players in Therapeutic Ultrasound Devices Market (USD Million)
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6. Table of Content – (5/6)
LIST OF FIGURES
Figure 1: Data Triangulation of Global Ultrasound Devices Market
Figure 2: Market Segmentation of Global Ultrasound Devices Market
Figure 3: Global Ultrasound Devices Market, 2010-2017 (USD Million)
Figure 4: Global Diagnostic & Therapeutic Ultrasound Devices Market, 2010-2017 (USD Million)
Figure 5: Diagnostic Ultrasound Market, by Technology, 2012 (USD Million)
Figure 6: Global Therapeutic Ultrasound Devices Market, by Technology 2010-2017 (USD Million)
Figure 7: Global Ultrasound Devices Market Share, by Key Players (2012)
Figure 8: Global Diagnostic Ultrasound Devices Market Share, by Technology (2012)
Figure 9: Diagnostic Ultrasound Devices Market Share, By Geography (2012)
Figure 10: Therapeutic Ultrasound Devices Market Share, By Geography (2012)
Figure 11: Market Attractiveness - Ultrasound Devices Market, by Geography (2012)
Figure 12: Market Attractiveness of Ultrasound Devices Market, by Technology, (2012)
Figure 13: Porter’s Five Forces Analysis
Figure 14: Comparative Analysis of the Global Diagnostic Ultrasound Devices Market, by Applications (2012 &
2017)
Figure 15: Global 2D Ultrasound Technology Devices Market, 2010-2017 (USD Million)
Figure 16: Global 3D & 4D Ultrasound Technology Devices Market, 2010 -2017 (USD Million)
Figure 17: Global Doppler Ultrasound Technology Devices Market, 2010-2017 (USD Million)
Figure 18: Global Cart-Based Ultrasound Devices Market, 2010 – 2017 (USD Million)
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7. Table of Content – (6/6)
LIST OF FIGURES
Figure 19: Global Portable Ultrasound Devices Market, 2010 – 2017 (USD Million)
Figure 20: Global Hand-held Ultrasound Devices Market, 2010 – 2017 (USD Million)
Figure 21: Global HIFU Therapeutic Ultrasound Devices Market, 2010-2017 (USD Million)
Figure 22: Global ESWL Therapeutic Ultrasound Devices Market, 2010-2017 (USD Million)
Figure 23: Global Therapeutic Ultrasound Devices Market, By Segment (2012)
Figure 24: North America Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
Figure 25: Europe Diagnostic & Therapeutic Ultrasound Devices Market,
2010 – 2017 (USD Million)
Figure 26: Asia-Pacific Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
Figure 27: Rest of the World Diagnostic & Therapeutic Ultrasound Devices Market, 2010 – 2017 (USD Million)
Figure 28: Global Ultrasound Devices Market Share Analysis, by Key Players (2012)
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8. Chapter 1: Introduction
1.1
Report Scope
1.2
Research Methodology
1.3
Data Triangulation
1.4
Market Segmentation
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9. Chapter 1. Introduction
1.1 Report Scope
The aim of the study was to gather substantial information on the market for ultrasound based medical devices
and present an in-depth analysis on market size, trends, drivers and restraints concerning the global demand and
unmet need of medical ultrasound devices
The report presents analysis through various facets of this dynamic segment of medical devices. It gives a
thoroughly scrutinized analysis on various market segments by technology, type of products, applications and
geography.
The report divides the device technology into the most popular Doppler ultrasound, 2D ultrasound, 3D & 4D
ultrasound. There are 3 major types of products considered in this report namely, the most popular cart or trolley
based platform, portable or compact ultrasound devices and the hand-held or mobile ultrasound devices. Each of
these product types have several advantages and disadvantages discussed further in the study.
The popular applications for diagnostic and therapeutic ultrasound are in gynecology, cardiology, vascular
medicine, radiology among several others. Along with the above, the report finally discusses independent
challenges, growth drivers, restraints and opportunities in four major geographies North America, Europe, AsiaPacific and Rest of the World.
The report presents a competitive analysis by showcasing the market shares held by key players and also gives
the stakeholder a comprehensively profiled dossier of the key players along with their products and recent
developments
The company profile or dossier lists the revenues, product portfolio and developments, mergers, collaborations,
acquisitions and joint ventures giving a holistic view of the industry
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Chapter 1
8
10. Chapter 1. Introduction
1.2 Research Methodology
•
A top-down and bottom-up approach was considered to estimate the market. A mixture of primary and secondary
research formed the core methodology of our market research. The final market value was arrived at by estimating
annual revenues of market players obtained through their annual reports. Through this value the sub-segments were
estimated keeping in mind several market dynamics such as drivers, restraints, technological advancements, market
penetration and technology adoption. Various complex statistical tools and forecasting models were used for data
triangulation and cross validated by primary interviews to arrive at a final market value.
•
In-depth secondary research was consequently substantiated through interviews with global industry players, key
opinion leaders, industry experts, doctors, hospital purchase departments, device engineers at senior management
levels such as CEO’s, Directors, Presidents and Vice Presidents and Product Managers among others.
•
The annual revenues presented in the company profiles section of the report have also been derived from annual
reports and validated through interviews with industry experts
Primary Research – Interview
Details
Secondary Research –
Information Sources
•
RadiologyInfo.org
•
Health.harvard.edu
•
Diagnosticimaging.com
•
Medicaldealer.com
•
Product Manager
•
•
•
List of Industry Participants in
the Study
•
GE Healthcare
• SonoScape
Vice President – Marketing,
Business Development
•
Siemens
• MindRay Medical
Healthcare
• Zonare
CEO
•
Philips
• EDAP TMS
Healthcare
• Dornier Medtech
•
Hitachi-Aloka
• Samsung
•
Toshiba
•
SonoSite
Global Head
•
Medicalbuyer.com
•
Asia-Pacific Business Head
•
Usedultrasound.com
•
Regional & Zonal Sales Managers
•
Express Healthcare
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Medison
• BioSound Esaote
Chapter 1
9
11. Chapter 1. Introduction
1.3 Data Triangulation - Global Ultrasound Devices Market
Fig: 1
Primary Research
Secondary Research
Information was collected
Information Collected:
through various reliable
•
secondary sources such as:
Persistence Research Team
A detailed questionnaire was
used to collect information was
Government sources such as
gathered by interviewing KOLs
CDC, NIH, WHO & others
•
and industry experts specific
•
Annual reports and SEC Filings
•
Key Findings
Paid databases & magazinesFactiva, OneSource, Reuters,
Medical Buyer, Which Medical
Device, Fierce Medical Device,
Market
Insight Generation
Market Forecast
News letters, etc
•
Blogs, articles and web based
expert forums on ultrasound
•
to the Ultrasound Devices
•
Secondary data was validated
through these interviews
•
Primary interviews were
conducted with domain
Final Report
experts such as doctors, VP’s,
Managers and sales executives
Data triangulation was achieved through both primary and secondary research. Inferences were drawn from market dynamics data
collected from secondary sources, which was validated by industry experts and KOL’s. A thorough PESTLE and Porter’s Five Forces
Analysis was conducted to gather crucial trends and dynamics for current market to predict the future growth
•
Post data triangulation process, the summary of our study was shared with KOLs and industry experts to suggest further insights to
our analysis of the ultrasound devices market and finally published for purchase by our clientele throughout the world
•
The Persistence research team comprises of people with domain expertise and commercial acumen of the market thereby
conducting focused and to the point interviews with top brass management personals associated with key manufacturers within the
ultrasound devices market.
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Chapter 1
10
12. Chapter 1. Introduction
1.4 Market Segmentation- Global Ultrasound Devices Market
Fig: 2
Diagnostic & Therapeutic Ultrasound Devices Market
DIAGNOSTIC
PRODUCTS
Cart based
Portable
APPLICATIONS
Gynecology
Radiology
THERAPEUTIC
TECHNOLOGY
2D
3D & 4D
Cardiology
Hand-Held
Emergency
Medicine
Doppler
APPLICATIONS
Uterine Fibroids
Others
(Renal
Denervation,
Cosmetology,
Atrial Fibrillation)
TECHNOLOGY
GEOGRAPHY
NORTH AMERICA
EUROPE
High Intensity
Focused
Ultrasound
ASIA-PACIFIC
Shockwave
Lithotripsy
ROW
Mammography
Vascular
Others
(Point of Care,
Musculoskeletal,
Anesthesiology)
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Chapter 1
11
14. Chapter 2. Executive Summary
2.1 Key Takeaways
The global ultrasound devices market was estimated to be valued at USD 6,515.5 million in 2012 and expected to
reach 8,637.2 million by 2017 at a CAGR of 5.8%
Largest technology segment in diagnostic ultrasound was 2D ultrasound, estimated to be valued at USD xxxxx
million and expected to reach xxxxxx million by 2017
The significant drivers for the market were emerging applications such as ambulatory & Emergency Medicine and
Point-Of-Care ultrasound, hand-held ultrasound devices, advancing technologies, aging population, emerging
countries and ease of use of devices
The significant growth inhibitors are still restricted to human expertise in understanding ultrasound images and
conducting an ultrasound diagnostic test, technological limitations are other challenges faced by these devices
since the quality of imaging is not compared to other imaging techniques
Major applications in diagnostic ultrasound are Radiology/Oncology, Obstetrics & Gynecology and Cardiology
Extracorporeal Shockwave Lithotripsy was the largest segment within therapeutic ultrasound market, which was
estimated to be valued at USD 680.2 million and forecast to reach USD xxxxx million by 2017
Major applications in therapeutic ultrasound was uterine fibroids (HIFU) and urology (ESWL)
Europe led the ultrasound devices market with a share of xx% followed by North America with xx% in 2012
Top key players in the field are GE Healthcare, Philips Healthcare, Siemens Healthcare and Hitachi-Aloka (Hitachi
Medical Corporation)
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Chapter 2
13
15. Chapter 2. Executive Summary
2.2 Key Data Points
Table 1:
Market Scenario of Global Ultrasound Devices Market (2012 & 2017)
MARKET
(2012)
CATEGORY
MARKET FORECAST (2017)
Global Diagnostic & Therapeutic Ultrasound Market
USD $ 6.5 Billion
USD $ 8.6 Billion, CAGR – 5.8% (2013 – 2017)
Global Diagnostic Ultrasound Devices Market
USD $ xx Billion
USD $ xx Billion, CAGR – xx% (2013 – 2017)
Global Therapeutic Ultrasound Devices Market
USD $ xxxxx
Million
USD $ xxxxx Billion, CAGR – xx% (2013 – 2017)
Europe Diagnostic & Therapeutic Ultrasound Market
USD $ xx Billion
USD $ xx Billion, CAGR – xx% (2013 – 2017)
North America Diagnostic & Therapeutic Ultrasound
Market
USD $ xx Billion
USD $ xx Billion, CAGR – xx% (2013 – 2017)
Asia-Pacific Diagnostic & Therapeutic Ultrasound
Market
USD $ xx Billion
USD $ xx Billion, CAGR – xx % (2013 – 2017)
RoW Diagnostic & Therapeutic Ultrasound Market
USD $ xx Million
USD $ xx Million, CAGR – xx% (2013 – 2017)
Cart or Trolley based ultrasound market
USD $ xx Billion
USD $ xx Billion, CAGR – xx% (2013 – 2017)
Portable Ultrasound market
USD $ xx Billion
USD $ xx Billion, CAGR – xx% (2013 – 2017)
Hand-held Ultrasound market
USD $ xx Million
USD $ xx Million, CAGR – xx% (2013 – 2017)
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Chapter 2
14
16. Chapter 2. Executive Summary
2.2 Key Data Points
Increasing adoption, awareness, superior imaging and
efficacy is driving the growth of the market which was
Figure 3: Global Ultrasound Devices Market,
valued at USD xx billion in 2012 and forecast to reach
2010 - 2017 (USD Million)
USD xx billion by 2017
Global
demand
stems
primarily
from
hospitals
followed by private practices such as gynecologists
The global market leaders are GE Healthcare, Philips
Healthcare and Siemens Healthcare
Resale and refurbishing is a great opportunity in
ultrasound devices market on a global level
2010
2011
2012
2013
2014
2015
2016
2017
The global market is broadly classified into the
diagnostic and therapeutic applications of the
ultrasound devices
Figure 4: Global Diagnostic & Therapeutic Ultrasound
The diagnostic devices account for the largest share
since the application has evolved several decades ago
and is considered to be quite mature. It was valued at
USD xx billion in 2012
Therapeutic devices have evolved in recent times and
are used for several applications in medicine. The
Devices Market, 2010-2017 (USD Million)
2010
2011
2012
2013
Diagnostic Ultrasound
2014
2015
2016
2017
Therapeutic Ultrasound
market of ultrasound devices for therapeutic
applications was valued at USD xx billion in 2012 and
forecast to reach USD xx billion
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Chapter 2
15
17. Chapter 2. Executive Summary
2.2 Key Data Points
Figure 5: Diagnostic Ultrasound Market, by
Technology,2012 (USD Million)
Total
2D
3D & 4D
Doppler
Figure 6: Global Therapeutic Ultrasound Devices
Market, by Technology 2012 (USD Million)
Total
ESWL
HIFU
The global diagnostic ultrasound devices market is
collectively comprised of three major technologies.
The 2D ultrasound devices have been in use since
decades and account for the largest which was
estimated to be valued at USD xx billion in 2012
The 3D & 4D technologies have found major
applications in gynecology and obstetrics and are a
very popular tool for diagnosing health of the fetus.
The market was valued at USD xx billion in 2012 and
expected to have highest future growth potential.
Doppler is used for calculating fetus heartbeat and for
imaging blood flow. These major applications are
estimated to account for USD xx billion in 2012
The global therapeutic ultrasound devices market can
be further classified into two major commercial
technologies, shockwave lithotripsy and high intensity
focused ultrasound. The ESWL devices have been in
use since the introduction of ultrasound in medicine.
The market today is valued at approximately USD xxx
million. Demand stems from the urology and
nephrology diseases particularly renal calculus or
kidney stones
HIFU applications in medicine are quite new and
highest efficacy has been shown in treatment of
uterine fibroids. The market in 2012 was estimated to
be valued at USD xx million
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Chapter 2
16
18. Chapter 2. Executive Summary
2.2 Key Data Points
Figure 7: Global Ultrasound Devices Market Share, by Key
Players (2012)
GE
Philips
Siemens
Hitachi-Aloka
Biosound Esaote
Toshiba
Others
Figure 8: Global Diagnostic Ultrasound Devices Market
Share, by Technology (2012)
2D
Doppler
3D & 4D
The market is consolidated with 4-5 major players
accounting for over 85% of the total market
GE has maintained its position in the market for 2012
with a share of xx %. It’s Vscan is expected to have a
high acceptance in the medical fraternity.
GE is followed by xx and xx in this market with share
of xx % and xx %
The market share was achieved through several
factors and not restricted to revenue generation.
Several other factors considered were opinion of postsales services, training, cost of devices, resale value,
ease of use and others.
Other notable players are Hitachi-Aloka, Samsung
Medison, Analogic and Toshiba
The 2D ultrasound is currently phasing out black and
white systems in many developed regions and relying
on color imaging for better diagnostics. The market
accounted for more than 50% of total share but this is
rapidly decreasing market share due to the
acceptance of greater technologies.
3D & 4D is the fastest growing technology predicted
and will continue similar market dynamics through the
forecast period. The technology has penetrated even
remote regions of the world with cheap diagnostic
clinics
Doppler ultrasound will grow at a moderate rate
through the forecast period
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Chapter 2
17
19. Chapter 2. Executive Summary
2.2 Key Data Points
Figure 9: Diagnostic Ultrasound Devices Market Share,
By Geography (2012)
Europe
North America
Asia-Pacific
RoW
Figure 10: Therapeutic Ultrasound Devices Market Share,
By Geography (2012)
Europe
North America
Asia-Pacific
RoW
Europe represented the largest geographical market
in terms of revenue for diagnostic ultrasound market
with a market of USD xx billion which accounts for a
share of approximately xx % followed by North
America with xx % in 2012
Asia-Pacific represented the fastest growing region
particularly led with countries China, Koreas and
India. The increasing expenditure in healthcare
infrastructure, restructuring of political and legal
barriers to entry for healthcare industries make it a
rising opportunities
ROW consisting of Middle East, Latin America and
Africa accounted for a share of xx % in 2012
North America led the therapeutic ultrasound devices
market, particularly with HIFU technology in
treatment of uterine fibroids in USA and emerging
applications such as Renal Denervation, catheter
delivered transcutaneous applications
North America accounted for a share of xx % as
compared with Europe which had share of xx % in
2012.
Asia-Pacific and ROW are yet to showcase the
potential market for therapeutic ultrasound due to the
nascent stage of the devices. Most therapeutic
technologies are in experimental stage but it is
expected to exert full potential only after a few years
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Chapter 2
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20. Chapter 2. Executive Summary
2.2 Key Data Points
• As per the growth and size of the market,
Figure 11: Market Attractiveness – Ultrasound Devices Market,
Asia-Pacific and Rest of the World regions
MARKET IN USD MILLION
by Geography (2012)
are observed to be growing at a higher
3000.0
growth rate having greater potential
2500.0
• North America and
2000.0
Europe
are
slightly
saturated markets with a much slower
1500.0
growth between 4% and xx % annually
1000.0
• Asia-Pacific & Rest of the World are the
500.0
most attractive and prospective segments in
0.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
the world
9.0
COMPOUNDED ANNUAL GROWTH RATE IN %
Figure 12: Market Attractiveness - Ultrasound Devices Market,
by Technology (2012)
3500
MARKET IN USD MILLION
• As per the growth and size of the market,
Doppler & HIFU are observed to be growing
3000
at a higher rate having greater potential. 2D
2500
ultrasound
2000
market
1500
a
considerably
saturated
• 3D & 4D, HIFU and Doppler are the most
1000
attractive and prospective segments in the
500
world
0
-500 0.0
is
2.0
4.0
6.0
8.0
10.0
COMPOUNDED ANNUAL GROWTH RATE IN %
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Chapter 2
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21. Chapter 2. Executive Summary
2.3 Market Dynamics - Drivers
Emerging applications such as ambulatory & Emergency Medicine and Point-Of-Care ultrasound are expected to be
key drivers in growth of this segment, due to want of diagnostic services close to patient bedside
The cost of ultrasound diagnostic test is very low as compared to other diagnostic imaging techniques which will
drive the sales of these devices. In addition the test is completely non-invasive and well accepted among patients
as well as medical practitioners
In therapeutic ultrasound, HIFU devices such as MRgFUS and ultrasound catheters used in ablation for procedures
such as cardiology, uterine fibroids, renal denervation is expected to increase the growth of the market through
the forecast period
In the products segment, the portable and hand-held devices will add significant growth to the market due to
unmet need in emergency medicine and point-of-care diagnostics
Emerging economies such as China, Brazil, India and some other developing countries are expected to drive sales
in all device segments due to want of cheaper diagnostic testing
Finally on the technological front, improving interface, ease of use and high quality imagery will provide better
image and video quality. Moving images rendered using real-time scanning with image fusion or otherwise known
as (4D) ultrasound is by far one of the most significant factors responsible for growth of the ultrasound devices
market
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Chapter 2
20
22. Chapter 2. Executive Summary
2.3 Market Dynamics - Inhibitors
Cost of cart-based and trolley-based devices is one of the primary cause of delay in purchase decisions for clinics
and hospitals particularly in Asia. Most of these countries do not have the annual healthcare expenditure budget
as much as countries in the western hemisphere. Hence device manufacturers will find market opportunity in mid
and low level ultrasound systems
Although ultrasound is a safer technique, it does have challenges with image quality. Most radiological techniques
are much clearer than ultrasound. Until complex software integration takes place with ultrasound devices, it is
expected to be of minimum use in diagnostic applications besides gynecology. Another drawback is that the
quality of imaging depends largely on the experience of the technician of the device
Most therapeutic ultrasound devices have recently entered the market, and the efficacy is yet to be fully
ascertained. The therapeutic ultrasound devices in many other segments such as renal denervation ablation is yet
not clearly understood and commercialized. Thus technological challenges and regulatory approvals are proving to
be a high impact inhibitors on this market
Besides other major applications, governments in developing nations are clamping down on imports and purchase
approvals of ultrasound devices since certain countries such as India have a mandatory norms on the
identification of fetus. Thus sex identification through ultrasound is considered illegal due to high rate of female
infanticide in the region
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Chapter 2
21
23. Chapter 2. Executive Summary
2.3 Market Dynamics - Opportunities
Ultrasound devices market will find excellent opportunities in emerging economies of the world such as Latin America
Middle-East and Asia-Pacific. The BRIC and middle-east regions have been observed to invest heavily in healthcare
infrastructure, which will provide excellent proving ground for new entrants as well as established market players.
In terms of technology, hand-held ultrasound will find very good applications in point-of-care and emergency
medicine. The devices are easy to operate and simple to interpret. With minimum training, even new users can adopt
the technologies
Military medicine is also expected to offer a demand for portable and hand-held ultrasound devices. This has already
been proven by the demand of diagnostic ultrasound devices from militaries of several developed countries. An onfield application for these devices is what differentiates ultrasound from other diagnostic devices such as MRI and CT.
The latter are very large and miniaturization has not proven to be as successful till date
Remote regions such as Africa and Eastern European countries were always considered to be a small to moderate
markets till date. The regions are expected to now offer excellent platform for targeting refurbished ultrasound devices
Due to modern communication technologies, therapeutic ultrasound devices are already a talk of the medical
community and eager to try the new technologies with the clinical success shown in pre-commercialization phases
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Chapter 2
22
24. Chapter 2. Executive Summary
2.4 Figure: 13 - Porter’s Five Forces Analysis
New entrants
New Entrant Determinants
• New entrants in therapeutic
ultrasound
• Threat to global leaders in hand-held
Threat
of new
entrants
and compact ultrasound devices
Suppliers
(contd…)
Bargaining power
of suppliers
Industry
competitors
Rivalry Determinants
• Rivalry through better technology,
innovation and acquisition
• Companies are penetrating emerging
Markets
• Competition in therapeutic segment
with catheter based technologies for
a broad range of disease conditions
Bargaining power
of buyers
Intensity of rivalry
Supplier Power Determinants
• Large number of OEM. Electronic
components are easily available. Thus
bargaining power of suppliers is
moderate to low.
Threat of
substitutes
Substitutes
Buyers
Buyer Power Determinants
• High bargaining power of buyers since
there are many players in the field
• This is countered by introducing
innovative technologies priced
considerably higher
Substitution Determinants
• Ultrasound Imaging has several
radiology based diagnostic
technologies such as PET, MRI and
others
• Therapeutic ultrasound substitutes are
RF ablation, cryoablation and others
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Chapter 2
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25. Chapter 2. Executive Summary
2.2 Market Dynamics - Porter’s Five Forces Analysis
(contd…)
THREAT OF NEW ENTRANTS
Current impact (2011-2013) – moderate; future impact (2013-2017) – high
There is a considerable threat of new entrants in the ultrasound market, particularly in the therapeutic ultrasound
segment with advent of innovative catheter-based ultrasound devices in renal denervation and ablation by new
and upcoming companies such as ReCor, Volcano and Mercator
The future impact of new entrants in therapeutic ultrasound devices is expected to be high due to greater efficacy
and potential realized by medical community in the use of ultrasound as compared to other technologies
Diagnostic ultrasound segment has a consolidated market with 5-6 global leaders in technology, yet innovative
emerging companies such as Mobisante are expected to commercialize the demand in point-of-care and
emergency medicine by introducing hand-held ultrasound devices in the market
THREAT OF EXISTING INDUSTRY COMPETITORS
Current impact (2011-2013) – moderate; future impact (2013-2017) – high
The ultrasound market is a field with rivalry only amongst top market players. Most players are developing
advanced software systems to improve imaging quality. This can be seen from the competition in the 3D and 4D
ultrasound market. Moving images and videos rendering software’s are in greater demand than 2D ultrasound.
In the therapeutic segment, it is expected to have intense rivalry with increasing success in new products,
particularly with demand of minimally invasive procedures. Current market players are expected to gain product
approval in the next few years which will only increase competition.
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Chapter 2
24
26. Chapter 2. Executive Summary
2.2 Market Dynamics - Porter’s Five Forces Analysis
BARGAINING POWER OF SUPPLIERS
Current impact (2011-2013) – moderate; future impact (2013-2017) – low
Suppliers of ultrasound companies include original equipment manufacturers, special components manufacturers
which are then assembled with the addition of certain key components. The market for OEM’s and electronic
components is highly fragmented, thus in coming years manufacturers will have a large number of companies to
obtain parts, thus lowering their bargaining power.
BARGAINING POWER OF BUYERS
Current impact (2011-2013) – high; future impact (2013-2017) – high
Buyers are expected to have high bargaining power in the future since there will be a large number of market
players. Associated companies such as distributors and resellers will face tough challenges as cost of components
drops in future, reducing the cost of new devices. Along with this, old equipment will have to be priced much lower
to be cleared from manufacturer’s inventory as technology develops further.
THREAT OF SUBSTITUTES
Current impact (2011-2013) – high; future impact (2013-2017) – high
Ultrasound imaging has a number of substitutes such as X-ray fluoroscopy, CT scans, PET/SPECT among many
others. In therapeutic ablation, radiofrequency, cryoablation, electrical ablation are the most popular type of
techniques. These substitutes are expected to be available in the future as well until the technical challenges of
ultrasound cannot be cleared.
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Chapter 2
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27. Chapter 3: Global Diagnostic Ultrasound Devices
Market, By Application (2012-2017)
3.1
Radiology/Oncology
3.2
Cardiology
3.3
Obstetrics & Gynecology
3.4
Mammography/Breast Ultrasound
3.5
Emergency Medicine
3.6 Vascular Ultrasound
3.7 Others (Point of Care, Musculoskeletal, Anesthesiology)
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28. Chapter 3: Diagnostic Ultrasound Devices Market, by Application
Figure 14: Comparative Analysis of the Global Diagnostic Ultrasound Devices Market, by Applications (2012 & 2017)
2012
Gynaecology
2017
Radiology
Cardiology
Emergency Medicine
Mammography
Vascular
Others (Point of Care, Musculoskeletal,
Anesthesiology)
Current & future applications in ultrasound:
3.1 Radiology/Oncology
•
Ultrasound is used to locate and determine the size, shape and position of a tumor in the body. Ultrasound is
one of the safest imaging modalities and does not pose additional danger such as the use of
radiopharmaceuticals. The process may be done externally or by ultrasound interventional radiology.
•
A major challenge of ultrasound is that the technology cannot identify small group of cancerous cells in the
body as compared to other highly sensitive tests
•
It is one of the most common tests for moderate to large tumors which is reliable, safe and provides very
clear imaging. The growth of this market is challenged due to its limits of imaging only large tumors hence
market growth is restricted.
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Chapter 3
27
29. Chapter 3: Diagnostic Ultrasound Devices Market, by Application
Table 2: Global Diagnostic Ultrasound Devices Market, by Application 2010 – 2017 (USD Million)
Application
2010
2011
2012
2013
2014
2015
2016
2017
CAGR %
(20122017)
Gynecology
1,164.1
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Radiology/
Oncology
1,397.0
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Cardiology
1,047.7
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Emergency Medicine
582.1
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Mammography
349.2
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Vascular
698.5
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
*Others
582.1
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
5,820.7
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Total
*OTHERS - Anesthesiology, Point of care and Musculoskeletal applications are some other areas where ultrasound
has become the modality of choice.
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Chapter 3
31
30. Chapter 4: Global Diagnostic Ultrasound Devices
Market, by Technology (2012-2017)
4.1
Global 2D Ultrasound Technology Devices Market, 2010 –
2017 (USD Million)
4.2
Global 3D & 4D Ultrasound Technology Devices Market,
2010 – 2017 (USD Million)
4.3
Global Doppler Ultrasound Technology Devices Market, 2010
– 2017 (USD Million)
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31. Chapter 4: Diagnostic Ultrasound Devices Market, by Technology
Table 3: Global Diagnostic Ultrasound Devices Market, by Technology 2010 – 2017 (USD Million)
Diagnostic
Ultrasound
Market, by
Technology
2010
2011
2012
2013
2014
2015
2016
2017
CAGR %
(20122017)
2D
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Doppler
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
3D & 4D
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Total
Popular devices in diagnostic ultrasound by technology:
2D ultrasound
•
Gives a 2-dimensional real-time moving image by sending and receiving ultrasound waves.
3D & 4D ultrasound
• Provides a 3-dimensional image rendered by multiple images captured in several geometrical planes and
assembled by advanced software
• A 4D ultrasound is obtained by capturing several 3D images and then processed by software into a moving 3D
picture
3D & 4D ultrasound
• A Doppler ultrasound is mostly used for assessing and imaging vascular functions related to blood flow volume,
aneurysms and varicose veins. A non-imaging ultrasound Doppler is also used for fetal monitoring.
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Chapter 4
33
32. Chapter 4: Diagnostic Ultrasound Devices Market, by Technology
4.1: Global 2D Ultrasound Technology Devices Market
Figure 15: Global 2D Ultrasound Technology Devices Market, 2010 –
2017 (USD Million)
2010
2011
2012
2013
2014
2015
2016
2017
Europe is the largest
market for 2D ultrasound
devices, followed by
North America due to
inexpensive testing
preferred by medical
professionals. AsiaPacific is the fastest
growing market due to
demand from India,
South-East Asia and
China.
2D ultrasound market trends & forecast:
• Decreasing demand for the technology in almost all applications due to increasing demand for more advanced,
beneficial and effective 3D&4D ultrasound devices. Demand is still consistent in developing regions such as
Asia, Latin America and Africa. Also, the use of black & white 2D ultrasound is still adequate in medical
community since most technicians and physicians are quite proficient with operating 2D machines. Regional
Anesthesia is an emerging application for ultrasound.
•
Major drivers are availability of affordable compact and hand-held devices for quick scans, real-time imaging
can be done with a view of moving internal anatomy, very affordable procedure cost. Restraints are that 2D
cannot perform volumetric analysis in shape and size of fetus, tumor, eyes, fetal bone abnormalities,
placement of biopsy needles among others.
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Chapter 4
34
33. Chapter 5: Global Diagnostic Ultrasound Devices
Market, by Products (2012-2017)
5.1
Global Cart-Based Ultrasound Devices Market, 2010 – 2017
(USD Million)
5.2
Global Portable Ultrasound Devices Market, 2010 – 2017
(USD Million)
5.3
Global Hand-held Ultrasound Devices Market, 2010 – 2017
(USD Million)
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34. Chapter 5: Diagnostic Ultrasound Devices Market, by Products
Table 4: Global Diagnostic Ultrasound Devices Market, by Products 2010 – 2017 (USD Million)
Diagnostic
Ultrasound
Market, by
Products
2010
2011
2012
2013
2014
2015
2016
2017
CAGR %
(20122017)
Cart based
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Portable
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Hand-Held
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Total
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Popular devices in diagnostic ultrasound by product segments:
Cart or trolley based ultrasound systems
• The devices are commonly used in hospitals, large healthcare institutions and clinics and have greater
functionality and imaging options as compared with portable and hand-held ultrasound devices. They are large
and difficult to transport in small areas.
Portable ultrasound systems
• Laptop sized devices which are comparable in performance with cart based systems but not in memory storage
and power options.
• The demand stems from point-of-care and emergency medicine. Technicians have begun replacing old systems
with such devices as they have excellent portability.
Hand-held ultrasound systems
• The size is of a large smart-phone or a tablet PC. These are extremely useful in primary care and quick scans
but lag behind in performance. Also requires considerable skill in diagnosing since imaging quality is much
lower.
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Chapter 5
38
35. Chapter 6: Global Therapeutic Ultrasound Devices
Market, by Products (2012-2017)
6.1
Global HIFU Therapeutic Ultrasound Devices Market,
2010 – 2017 (USD Million)
6.2
Global ESWL Therapeutic Ultrasound Devices Market,
2010 – 2017 (USD Million)
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36. Chapter 6: Therapeutic Ultrasound Devices Market, by Products
6.2: Global ESWL Therapeutic Ultrasound Devices Market
Figure 22: Global ESWL Therapeutic Ultrasound Devices Market,
2010 – 2017 (USD Million)
The global growth for these
devices is predicted to
remain consistent
throughout the forecast
period. EDAP TMS is one of
the market leaders for this
segment along with other
segment players such as
Dornier Tech.
2010
2011
2012
2013
2014
2015
2016
2017
Therapeutic ESWL device applications:
• ESWL market is considered to be mature since the devices have a single purpose and application. Considering
a porter’s forces model, the technology also has several substitutes to compete with equal efficacy such as
electromagnetic, electro hydraulic and laser lithotripsy.
• In most cases, ureters become stone-free after ESWL, although residual fragments are rather common after
ESWL of renal stones. Research studies show that in around 60% of patients with residual fragments the
situation was essentially unchanged during a four-year follow-up.
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Chapter 6
44
38. Chapter 7: Diagnostic & Therapeutic Ultrasound Devices
Market, by Geography
7.1: Diagnostic Ultrasound Devices Market, by Geography
Table 5: Diagnostic Ultrasound Devices Market, by Geography, 2010 – 2017 (USD Million)
Geography
2010
2011
2012
2013
2014
2015
2016
2017
CAGR %
(20122017)
Europe
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
North America
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Asia-Pacific
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
RoW
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Total
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Diagnostic ultrasound devices market by geography:
• The global ultrasound market is quite stable considering the minimal effects it had, due to the fluctuations in
world economy. The geographical segmentation is composed of North America (United States and Canada),
Europe (EU5 - Germany, Italy, France, Great Britain, Spain and other minor economies), Asia-Pacific (Japan,
South-East Asia, China, Indian subcontinent, Australia, New Zealand and Koreas) and Rest of the World (Latin
America, Middle –East and Africa).
• Key global players are Philips, Siemens, GE and regional leaders such as Toshiba, Hitachi-Aloka, Analogic and
Esaote.
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Chapter 7
46
40. Chapter 7: Diagnostic & Therapeutic Ultrasound Devices
Market, by Geography
7.4: North America Diagnostic & Therapeutic Ultrasound Devices Market
Figure 23: North America Diagnostic & Therapeutic Ultrasound
Devices Market, 2010 – 2017 (USD Million)
United States accounts for
around 85% of the total
revenue in North America.
New technological
innovations and software
developed by few players is
expected to shift the
balance and propel the
market in U.S. in coming
2010
2011
2012
2013
Diagnostic Ultrasound
2014
2015
2016
2017
years.
Therapeutic Ultrasound
North America:
• The major drivers in North America for diagnostic ultrasound procedures is a stable reimbursement system
particularly for 3D & 4D ultrasound along with the increasing usage of invasive IVUS procedures
•
Notable players in the region are Philips, GE, Siemens and Analogic. The demand is particularly high for highend premium ultrasound systems. The average yearly budget for very large hospitals can extend anywhere
from USD xxx million to USD xxx million
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Chapter 7
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41. Chapter 8: Competitive Landscape & Company
Profiles of key Players
8.1
Global Ultrasound Devices Market Share Analysis, by Key
Players (2012)
8.2
Company Profiles
8.2.1
8.2.2
GE Healthcare
8.2.3
Philips Healthcare
8.2.4
Siemens Healthcare
8.2.5
Hitachi Medical
Corporation
8.2.6
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Analogic Corporation
Other Notable Players
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53
42. Chapter 8: Competitive Landscape
8.1: Global Ultrasound Devices Market Share Analysis, by Key Players
Figure 27: Global Ultrasound Devices
Market Share Analysis, by Key Players
GE healthcare leads the market with a share
(2012)
of 29.9%, supported by a large ultrasound
GE
Philips
Siemens
HitachiAloka
technologies portfolio in its diagnostic
imaging segment. GE Healthcare’s
ultrasound devices are in popular demand
even in the refurbished medical devices
market. Vscan, arguably the world’s best
hand-held ultrasound device is also one of
the most popular in medical community.
Competitive Landscape:
• Philips Healthcare accounts for xxx % of the total market followed by xxx with an estimated market share of
xxx % in the global ultrasound devices market
• The three top players together supply approximately xxx % of the global demand for ultrasound devices. Xxx is
estimated to have lost a sizable market share in its imaging businesses, with a tough fiscal 2012.
• Other highlighted players growing are Hitachi-Aloka. The companies after merging in 2011 are now competing
directly with stalwarts like GE, Philips and Siemens. Other notable players are Biosound Esaote, Toshiba,
Mindray, SonoSite among others.
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Chapter 8
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43. Chapter 8: Company Profiles
8.2.1: Analogic Corporation
Overview
Key Product Types
Analogic Corporation founded in 1967 has grown to
become one of the most trusted brands in ultrasound
medical imaging. The company operates in several
segments of imaging for healthcare, security & threat
detection. The company has a strong presence in North
America but is also present in western Europe. The
company is currently developing a new center in
Shanghai-Asia for penetrating the emerging markets as
well.
Analogic Corporation is headquartered in Peabody,
Massachusetts U.S. and employs approximately 1650
people currently.
Computed Tomography, Magnetic Resonance Imaging,
Ultrasound, X-ray devices, etc.
Table: 9 - Total Revenues, By Segment
($Million)
Segment
Medical Imaging
2010
2011
2012
283.0
326.1
301.7
Ultrasound
90.0
96.4
151.2
Security Imaging
50.6
51.1
63.6
423.6
473.6
516.5
Total revenues
Key Highlights
The company’s recent acquisition of Ultrasonix in 2013
has added a crucial facet to the company’s portfolio.
Ultrasonix’s point-of-care product segment is expected
to propel the growth for Analogic in the next few years.
The recent construction of Asian center in Shanghai
(China) will enable the company to compete with Asian
ultrasound companies such as Fukuda-Denshi, Toshiba,
Hitachi-Aloka and Mind Ray among others.
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Chapter 8
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44. Chapter 8: Company Profiles
8.2.2: GE Healthcare
Overview
Key Product Types
GE Healthcare founded in 2004 is headquartered in the
United Kingdom is currently a USD 18.3 billion dollar
technologies unit of General Electric Company. The
company has a broad expertise in medical imaging and
information technologies and is one of the market
leaders in this area. It operates in medical diagnostics,
patient monitoring systems, performance improvement,
drug discovery, and biopharmaceutical manufacturing
technologies. As of 2012, the company employs more
than 46,000 people till date and functions in more than
100 countries.
Computed Tomography, Magnetic Resonance Imaging,
Ultrasound, Digital Mammography, Security X-ray
devices and Radiotherapy
Key Highlights
Table: 11 - Total Revenues, By Geography
($Billion)
GE Healthcare’s Ultrasound portfolio offers both
diagnostic as well as therapeutic ultrasound devices.
The company’s investment in ultrasound manufacturer
InSightec was recently approved for bone pain therapy
in November last year increasing the therapeutic ability
of the device, which is also applicable for treating
uterine fibroids and bone malignancies. Acknowledging
latest IT resources, GE healthcare also signed an
agreement to distribute Studycast which is a cloud
based PACS and reporting solution.
Table: 10 - Healthcare Revenues ($Billion)
Segment
GE Healthcare Revenues
Total revenues
Healthcare % Share of
total revenue
Region
2010
2011
2012
16.9
18.1
18.3
149.6
147.3
147.4
11.3%
12.3%
12.4%
2010
2011
2012
U.S.
75.1
69.8
70.4
Europe
30.9
29.0
27.4
Pacific Basin
20.8
23.2
24.5
Americas
11.7
13.3
13.2
Middle East and Africa
11.1
12.0
11.9
149.6
147.3
147.4
Total
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