Vitorious Digital provide you the full syllabus of digital marketing here with all modules.

1. Kirti Chandratre
Victorious digital
Welcome to Victorious Digital

2. What is Marketing?
 The action or Business of Promoting and Selling Products or
Services, including Market Research and Advertising.

3. Marketing Research ProvidesValuable data.
It helps to select suitable sales promotional techniques.
It Studies consumer behavior.
It supplies market-related Information.
It helps a company to evaluate its marketing performance.

4. Types of Marketing
 Traditional Marketing
 Traditional Marketing is the process of promoting your
product or service offline.

5.  Digital Marketing
 Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital
medium.

6. Traditional vs. Digital Marketing
Traditional Marketing Digital Marketing
1. Traditional marketing is the process of
promoting your product or service
offline.
1. Internet marketing is the process of
promoting your product or service
online.
2. Costly 2. Cost Effective.
3. Reach Maximum number of audience is
not possible.
3. Reach maximum number of audience
is possible.
4. Cannot change/edit your ads anytime
and anywhere.
4. Can change/edit your ads anything
anywhere.
5. Audience tracking is not possible 5. Audience tracking is possible.
6. Targeting the particular Audience is not
possible
6. Targeting the particularAudience is
possible

7. Types of Digital Marketing
 Inbound Marketing
 Inbound marketing refers to marketing strategies that focus on
pulling audiences in instead of going out to get prospects’
attention.

8.  Outbound Marketing
 Outbound marketing is just another name for “traditional
advertising methods “, it is devised to contrast with the newer
“inbound marketing”

9. Inbound vs. Outbound
Inbound Marketing Outbound Marketing
1. Pulls in interested readers.
1. Pushes at everybody, regardless of
interest.
2. Written for the consumer’s needs. 2. Written for the product’s needs.
3. Draws in customers. 3. Seeks out customers.
4. Interactive and fluid. 4. Inert, one-way.
5.
Ex: Blogs, Social Media, Emails,
Search, Influencer Marketing, etc.
5.
Ex: Billboards, Telemarketer
Scripts, Magazines,TV ads, etc.

10. Modules Of Digital Marketing

11.  Techniques and strategies for promoting awareness of a brand,
publication, product, etc., on social media, especially by encouraging
the sharing of content that attracts people to a particular website.
Social Media Optimization(Free Promotion)

12. More Customer Interaction
Knowledge Distribution
GreaterVisibility
Customer Loyalty Enhancement
Customer Service Improvement

13.  Social media marketing involves promoting your content and engaging
with your target consumers on social media channels like Face
book, Instagram, LinkedIn,Twitter.This tactic is used in digital
marketing to help businesses increase brand awareness, generate
more leads, and improve customer engagement.
Social Media Marketing(Paid Promotion)

14.  Social media automation software is used to automate or semi-
automate the process of sharing posts and content on social
media channels.Automation software also makes it possible to share on
multiple social networks (Twitter, Face book, LinkedIn) simultaneously.
Social Media Automation

15.  The process of maximizing the number of visitors to a particular
website by ensuring that the site appears high on the list of results
returned by a search engine.
Search Engine Optimization(Free Promotion)

17. Types of SEO
 On Page SEO:
 On-page SEO is the practice of optimizing individual web pages in order to
rank higher and earn more relevant traffic in search engines.

18.  Off Page SEO
 Off page SEO refers to techniques that can be used to improve the position
of a web site in the search engine results page (SERPs). Many people
associate off-page SEO with link building.

19. Google Webmaster Tool

20. Google Analytics

21. Local SEO(Free Promotion)

22.  Search engine marketing is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages primarily through paid advertising.
Search Engine Marketing(Paid Promotion)

23. Search AD’s

24. Display ad’s

25. Video ad’s

26.  Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.
Email Marketing

27.  YouTube SEO
 Affiliate Marketing
 Google Adsense
 Growth Hacking
 Online Reputation Management (ORM)
 Freelancing
 Etc.
Other Modules

28.  Drastic changes in traditional marketing.
 Digital is the new name.
 Government’s “Digital India” initiative backs up
 Reaching global markets
 Small towns getting digitally equipped
 Affordable
 Higher engagement rate
 Growth in the number of internet users
 Increased digital classifieds market revenue
WhyThere Is Bright Future In Digital Marketing

29.  Banking
 Real Estate
 IT Companies
 E-Commerce
 New Stratups
 Event Management Companies
 Advertisement Companies
 Film Industries
 Government and Non Government Sectors
 Etc
Job Sectors

30.  Digital Marketing Executive
 Digital Marketing Manager
 Social Media Executive/Expert
 SEO Executive
 SEM Executive
 Online Marketing Manager
 Campaign Manager
 Etc.
Job Opportunities & Placements