Victory, leading interactive marketing agency in Russia

2. Every day more than 30*
mln people log to RuNet.
27,7 mln - Gallup.
34,4 mln - independent sources.
40,2 mln - FOM.

3. Every month SUP covers more than
1/3 of them.

4. Every month SUP covers more than
1/3 of them.

7. Business Units
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce

8. Business Units SUP Media
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce

9. Business Units SUP Media SUP Advertising
Strategic
Development
Research &
Development
PR &
Marketing
Software
Development
Blogs &
Communities
Commerce
The information and expertise between all brands and
departments is perfectly flawless, giving to each entity
a broad knowledge on interactive strategy.

10. Victory.
• Victory is the interactive marketing agency.
• Created in 2003 and acquired in 2006, Victory is part of the leading
interactive companies in Russia: SUP Fabrik.
• Victory handles interactive communication for international and local
brands.

11. Mission.
To create and implement unexpected and breakthrough
interactive solutions for the growth of your brands in the
booming digital world.

12. How?

13. How?
Brands People

14. How?
Brands People
Network Agencies

15. How?
People Technologies

16. How?
People Technologies
Design Studios

17. How?
Brands People Technologies

18. How?
Brands People Technologies
Differentiating Ideas

20. Strategic Research
Planning
Creative Viral Mechanics
Online Social Media
Marketing Marketing
Consulting Production
Supervision
Client Service Media Planning

21. Strategic Research
Planning
Creative Viral Mechanics
Online Social Media
Marketing Marketing
Consulting Production
Supervision
Client Service Media Planning

22. Strategic Research Media Buying
Planning
Creative Viral Mechanics SEO/SEM
Online Social Media Analytics
Marketing Marketing
Consulting Production Mobile
Supervision Marketing
Client Service Media Planning E-mailing
Strategies

23. Outsource
Strategic Research Media Buying IT Support
Planning
Creative Viral Mechanics SEO/SEM Web Production
Online Social Media Analytics Video
Marketing Marketing Production
Consulting Production Mobile
Supervision Marketing Seeding
Client Service Media Planning E-mailing
Strategies

24. Partnership with YouGov.
YouGov is a professional international research and consulting organisation
providing companies with quick and accurate results on their customers and
brands.
• Recruiting by online advertising on numerous Russian websites and open
surveys on general topics.
• Providing a balanced split in demographics, age, interest.
• Having already more than 8,500 people after few months of recruitment (aim
at 15,000 respondents for March 2009).

25. MediaNet exclusive partnership.
Part of IMHO VI Group.
#1 for online media buying
in Russia.

26. MediaNet exclusive partnership.
• Victory and MediaNet are partners to deliver in the same stop-shop all the
interactive expertise that brands need for the success of their campaigns.
• Victory provides creative insights, strategic planning, brand development
research, social media expertise, web production and media planning.
• MediaNet contributes their experience in media buying, search engine
optimization, contextual advertising, ePR, analytical and post-campaign
analysis support.

27. Victory and LiveJournal.
Easy integration into LJ projects.
• Brand Communities and Contests.
• Viral seeding and bloggers’ support.
• Media events.
Knowledge of latest trends and celebrities.
• Regular on-line editorial research.
• Hand-On-Pulse tracking system.
Case studies and best overviews of social media.
• Virtual research panel, containing 5 mln writers.
• Daily polls and extended statistics.

28. Creative minds within creative agency.
• Balanced mix of traditional advertising, BTL, web production, design and
blogosphere experienced specialists provides fluent knowledge of all
interactive advertising spheres.
• Ability to create out of the box ideas provides skills to produce non-standard
effective campaigns within limited time periods.
• Mobile universal team fits growing demands for rapid solutions.

29. Franck Vinchon Kirill Smirnov
Managing Director Creative & Strategy Director
Daria Shadrina Chief Strategic Planner Daniyar Bulatov
Client Services Director Media Director
Alexander Belyakov Elena Marus Nelia Bagapova
Account Director Art Director Media Planner
Anastasia Khrapaleva Evgenia Sheludko Alexei Kovalev
Account Manager Creator Researcher
Maria Ignatova Roman Sorokin
Account Manager Art Director
Anastasia Bandrina Olga Golovkina
Editor Producer

31. Cases.

32. Cases.

33. Mercedes Benz
The Virtual Car Wash
70% visits by WOM

34. Redd’s – The Tamagochi
8th of March Man
150,000 players, avg. 14 minutes.

35. Alfa Insurance @ Odnoklassniki
Insure your Photo.
>3,500,000 mln. registered (10%)
Views - unmeasurable.

36. Alfa Insurance Website Easter Egg.
Running now.

37. Hooch Stripping Fruits.
250,000 visits.
1,700 stripes.
700 censored :-[.

38. Hooch Stripping Fruits.
250,000 visits.
1,700 stripes.
700 censored :-[.

39. Hooch Stripping Fruits.
250,000 visits.
1,700 stripes.
700 censored :-[.

40. TicTac Summer Flavors Promo.
500,000 players in 1 month.
82% WOM generated.

41. Calgon Viral Project.

42. Calgon Viral Project.

43. Tefal Quick&Hot.
3-seconds Video Festival.
Still running.

44. Tefal Quick&Hot.
3-seconds Video Festival.
Still running.

45. C.C.C.C.

46. C.C.C.C.
Create

47. C.C.C.C.
Create Control

48. C.C.C.C.
Create Control Connect

49. C.C.C.C.
Create Control Connect Convert

50. For more Victory.
• Visit our blog: http://community.livejournal.com/victorysa
• See our work on Youtube: http://www.youtube.com/user/VictoryBlog
• Follow us on Twitter: http://twitter.com/victorysa
• Have a look at Facebook: http://www.facebook.com/group.php?
gid=40644986239
• Or just contact us directly:
• Franck Vinchon: franck.vinchon@sup.com +7 (916) 219 2681
• Kirill Smirnov: kirill.smirnov@sup.com +7 (916) 671 2736
• Daria Shadrina: daria.shadrina@sup.com +7 (916) 654 1548

51. Спасибо.
Thank you.

52. Спасибо.
Thank you.