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By: MLM Joe
June, 2013 Edition

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MLM Launch Book
By: MLM Joe
Copyright © 2013 by MLMLaunchBook.com. All rights reserved.
No part of this publication may be reproduced, distributed, or
transmitted in any form or by any means, including photocopying,
recording, or other electronic or mechanical methods, without the
prior written permission of the author, except in the case of brief
quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law. Every effort has
been made to ensure that the information contained in this book is
complete and accurate. However, neither the publisher nor the author
is rendering professional advice or services to the individual reader.
Neither the author, editor, nor publisher shall be liable or responsible
for any loss or damage allegedly arising from any information or
suggestion in this book. Any mentions of income are for example
purposes only and there are no guarantees expressed or implied.
YOUR RIGHTS: You have the right to send people to:
www.MLMLaunchBook.com to download this free book. You do not
have permission to use, copy, or edit any of the material in this book
online or offline. This book and contents in this book is protected by
copyright law.
All rights reserved for translation into foreign languages.
VERY IMPORTANT NOTE THAT I KINDLY ASK YOU TO
READ: If you were sent to MLMLaunchBook.com to
download this ebook from one of your friends, please get
back to them. Please do not seek me (the author) out. I
have a personal rule that I will not personally sponsor
anyone into the MLM company that I am associated with if
they learned about this (or my other) book from someone
else on my team. My reputation is far more important than
a few enrollments that I did not work to get.

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DEDICATION
To my extremely supportive and beautiful wife
and our life’s greatest accomplishment, our incredible son.

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ACKNOWLEDGMENTS
I’ve been blessed to have truly amazing people come into my life who
have all dramatically impacted me in one way or another. I’ve never
been the “life of the party” type or one who has hundreds of “best
friends” in my address book. However, I do want to take just a
moment and say a few things to a handful of people who have directly
influenced my life over the past few months and years.
To my mother, who I miss more than any words could ever describe,
you taught me so many lessons that I think about daily and will
forever carry with me. You truly had the biggest heart of anyone that
I’ve known or will ever know. Although you never got to meet my
incredible son, everything you taught me will be instilled in him, and
your life will have an indelible impression on him through the
passage of time. This launch is for you, Mom.
To my father who taught me a lesson very early on that I have lived by
and will continue to do so. And that lesson is that you only have one
reputation and to always do the right thing, no matter how hard it
may be at times. Little does he know that it was this advice that has
allowed me to succeed in the network marketing industry and many
other endeavors. Thanks Dad.
To JAM, you know who you are. My friends, mentors, partners in
crime, and who I officially call family, I am forever grateful for you for
more reasons than I could ever express here. You have given so much
to this incredible industry, and I’m on a mission to ensure it all comes
back to you millions fold. It’s truly amazing how one single email has
the power to shape a company and possibly an entire industry. Thank
you for always believing in me over the last decade. You guys are
amazing!
To Kathie and Chuck, you have been my #1 fans from day one and
always believed in me, even during the times that I didn’t believe in
myself. You lifted me up when I was down, and I will always and
forever be so grateful to have you in my life. This book would not be

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possible if it wasn’t for you in many, many ways. Thank you. Thank
you. Thank you!
To Earl, you were the second person I sponsored in network
marketing. I was a clueless kid who just had a dream, and you
already had this industry all figured out. You have taught me so
much over the years. I can only wish for others to sponsor an “Earl”
into their business. You’ve been an amazing friend, and a leader I’ve
always looked up to. Who would have thought that over a decade
later, we’d still be connecting almost daily and sharing crazy
marketing ideas? You have helped me become a better network
marketer, as well as a savvy marketer in general, in more ways than
you’ll ever know. Thank you buddy.
To BR and JA, it is hard to describe how honored I am to have been
on this journey with you. I have been waiting for this exact moment,
this exact opportunity, for 10 years. You took a gigantic leap of faith
allowing me to create the prelaunch and launch of your entire
company. Your leadership, ethics, and vision are truly unmatched in
the industry.
A special thanks to the entire CS crew. I always have a blast with you
guys. Recording videos, photo shoots, fires, and crazy late night stops
for food. Looking forward to more of them!
Last but not least, I want to acknowledge you. Those of you who are
truly ready to go after your dreams and goals unlike at any other time
in your life. This is your time. Don’t let the small things or others get
in your way. You truly deserve to achieve your wildest dreams
through this incredible industry called network marketing. Let’s
build an amazing business together that we can all be proud of.

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1. MY PRELAUNCH STORY
Like many people, I’ve lived for many years as a business opportunity
seeker. From the age of 16 to 24, I attempted nearly every business
opportunity that I could find. If it promised fast cash or a road to
riches, I was the first one in line with my soon-to-be maxed out credit
cards in hand.
I was on every list imaginable and received countless packages in the
mail along with a never-ending stream of phone calls, all pitching
business opportunities.
From network marketing, direct mail, real estate investing, to placing
tiny ads in newspapers, I attempted all and failed at 99% of them.
For the 1% I did not fail at, I was lucky to break even.
Frustrated, I went to my local Barnes and Noble bookstore,
determined to figure out what I was doing wrong. Armed with 15+
books, including every business opportunity magazine they had, and
a healthy dose of caffeine, I plopped myself down in a comfy chair for
hours.
One of the magazines I had picked up was called, “Networking
Times”. As I thumbed through the magazine, the idea of trying
network marketing appealed to me. I had several failures previously,
and to be honest with you, I had a bad taste in my mouth for the
whole MLM thing. Besides, I was thinking, could I really build a
successful career and obtain financial and time freedom being
involved in these pyramids again? Were they really legal? I obviously
had a lot to learn.
I quickly pushed aside the thought of trying again, but the more time
passed, the more the idea of network marketing grew on me. After
all, it was freedom that I was after, freedom from working at
countless dead-end jobs, freedom from working for a boss and most
of all, financial freedom. At it's core, that's exactly what the network
marketing industry provides.

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Later that evening I literally joined the first network marketing
company I found. I worked my tail off for roughly three months and
moved to the top of the compensation plan. I was the second person
to do so and did it faster than my sponsor. How did I do it? I’ll be
honest with you. I made over 100 phone calls a day, 7 days a week,
while working a full-time job. Where did I get those phone numbers?
I was buying the cheapest leads I could find online, and believe me,
they were terrible. Only one out of six or seven phone numbers were
still in use.
I worked weekends and worked into the night doing everything I
could to generate my own leads online. Once I reached the top of the
compensation plan, I thought I had finally made it. My income was
rising every week, and I was able to work the business full-time, so
that’s what I did; I immediately quit my job.
Unfortunately, I did zero research on the company that I joined, and
more importantly, the founders of the company. Come to find out,
their track record was sub-par, and the company soon ended up with
the same fate as their many other attempts. It failed.
The news of the company closing their doors hit me hard. My income
was now at zero, and I was already living check to check as it was.
Yes, I was making a full-time income, but it was very far from a
lifestyle-changing income. It was a job-replacing income for me. I
knew I pulled the trigger to quit my job a little too early, but I was
desperate to finally have control over my own destiny.
I decided to go on a massive search to find another company that I
could join, but this time spend more time researching the company,
products, market, opportunity, owners, etc. I contacted every
network marketing company I could find.
For the first few weeks, I spoke to countless distributors of MLM
companies, but nothing really piqued my interest. I was determined
to find a solid company to join, but my time was running out.
Before long, I hit bottom. Bills were piled high on my desk. The
phone constantly rang with angry bill collectors on the other end of

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the line, and I was just a couple of weeks away from losing both my
car and apartment. I was inches away from having to move back into
my childhood home, and then what? I would have no car, no job, and
I would have lost my dream. I grew up in a small town.
Thankfully, back then I was single, because I have no idea how I could
have survived with a wife and child to care for. To be honest, we
wouldn’t have survived financially.
Now pay attention to this next part because this is directly connected
to another reason why I decided to write this book.
One day I received a phone call from a gentleman named George who
I had worked with in the previous MLM company. He of course
called me to pitch me on a new opportunity. By this time I was
completely numb from these calls. I had no less than five to ten of
these types of calls coming in each day.
I half-listened to his pitch and George asked if I had time to do a
three-way call with the consultants for the company. I said no and we
got off of the phone. The next day he called back and asked if we
could do a call with the consultants. He mentioned a connection to a
book that I had just read which finally caught my attention. This time
I agreed to do the call.
As I listened to the consultants share the business opportunity with
me, a light began to go off in my head. I finally found the company I
was searching for, and the best part about it? No one knew about the
company yet because they were still a good 60 days away from
opening their doors.
By this time, I was completely broke. I had to borrow money to live
on, but it wasn't nearly enough. I needed thousands of dollars to pull
off what I had envisioned. I had the time to put together a full pre-
launch and launch with this new company in a very big way, but I
lacked the money. I had to think outside of the box and find a way to
make this happen.
I scraped together $300 from my family, bought the cheapest
replicated website software I could find, and then hired someone to

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connect everything together. By the time everything was said and
done, my “marketing system” looked more like Frankenstein. I had
no idea if it would work, but I had no choice but to try it and see what
happened.
I then created a very ugly website that was bright red and had a light
bulb on it and I wrote a sales letter explaining the opportunity. For
the next few weeks I worked around the clock living off 25 cent Little
Debbie snack cakes and ramen noodles. Then something amazing
happened.
When I finally launched my Frankenstein marketing system, people
started to join and join and join. Within a week I had over 1,000
people enrolled into my marketing system, and then it crashed. I'd
have someone fix the software only to have it crash again the next
day.
Over the course of 30 days, the website and marketing system was
down more than half the time, causing me more headaches and pull-
your-hair-out episodes than you can imagine.
However, at the end of those 30 days, I ended up with over 30,000
people who enrolled into my prelaunch. I knew I had finally broken
free. A few days later I was on a plane to Las Vegas for the first time
in my life, and I clearly remember looking out the window as we
landed thinking, “Everything is about to change. All of this hard work
has finally paid off for me.”
When the company officially launched, I moved up to the top of their
compensation plan in 24 hours and generated more commissions the
first week than I had ever earned in any year prior. My launch
generated over $1,000,000.00 in revenue for the company in their
first 24 hours and went on to generate many millions of dollars for
the company over the years. That’s how I was able to break the
seven-figure mark in earnings in this profession.
This income and forward movement continued for many years. I
continued to break company records and continued to tweak my own
marketing systems that allowed me to personally sponsor 30+ people

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per month on near auto-pilot without spending more than $100 a
month in marketing costs.
I knew that the launch was just the beginning, and I continued to
work very hard to improve myself, my marketing systems, and my
business. As the company expanded, I lead launches into the UK,
Mexico, and Australia.
Things were rocking and rolling. Then the whole “product launch”
frenzy hit the Internet. A few “Internet marketing gurus” came out
with their courses and product launch success stories. I realized
quickly that I knew a thing or two about launches and wanted to see
what I could do in that venture on the side. I spent 2-3 hours in the
morning working on my little “product launch” side project to see if
my tactics would work in the Internet marketing world. What were
the results?
In my first Internet marketing product launch I generated over
$700,000.00 in sales in 7 days for an information product. Over the
course of one year, that business went on to bring in millions and
millions of dollars. I did another launch that brought in over
$300,000.00, and then a bunch of other launches that created multi-
million dollar businesses for the owners, took people to best-seller
status, and much more.
However, here’s the thing. I was a network marketer doing all this on
the side as a hobby. I admit it, a hobby that brought in an extra six-
figures in income at times, but I had a problem. I didn't want to be
known in the Internet marketing community, because I was focused
on building my network marketing business.
I wanted to remain very quiet, so I always used pen names and when I
met with many of the top Internet marketing gurus, I always asked
them to keep my name confidential. I had absolutely zero interest in
being a guru, too. I do not like the limelight, don’t want the limelight,
and I truly enjoy going to Internet marketing events without anyone
knowing about who I am or the launches that I created.
For several years I quietly did the launches for many best-selling
authors, consultants, start-up companies, and well-known Internet

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marketing guru's you have probably heard about. I was offered full-
time positions at several companies to handle their launches, flown
all over the country, but happily passed on all the offers because my
network marketing business was continuing to explode and gain
momentum.
I literally lived two lives. I was a true 007 agent in the marketing
world. My public side was in the network marketing profession, and
at that time I was really building my brand online, on a website that I
took down many years ago, regrettably. However, before I knew it,
my part-time hobby doing product launches in the Internet marketing
world also took off like a rocket.
Without doing any marketing, word began to spread. I was getting
clients who were happily paying me $15,000.00 and more upfront to
write sales letters for them. I'd then earn a percentage of sales if I did
the launch for them. Believe it or not, this was all very easily
managed, while I worked my network marketing business full-time.
How? Because the real action for my network marketing business
took place in the evenings when everyone was home from work. Sure,
I’d get a few calls here and there, but from 8 AM to 11 AM, my phone
rarely ever rang, so that’s when I worked on my little side hobby.
I would have never thought that my little hobby of doing launches for
other people and companies would add six-figures to my income. I
just didn’t plan on it, expect it, or have any real plans for it. It was
truly just something that I enjoyed doing and to be honest, allowed
me to learn a lot of valuable insider Internet marketing information
that I then began to apply to my network marketing business to
personally enroll 30+ people per month on near auto-pilot.
When I say my little “hobby,” that's exactly what it was. My first true
love was network marketing and the first MLM company that I
worked. I mean I was truly head over heels in love with them.
The End Is Near
After several years of flying high, the company that I was associated
with began to make poor decisions involving their product lines and

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the business itself. Things were just not making sense. Software
began to crash, and it was beginning to become obvious that
something was going on - which proved to be true.
The owners of the company had other intentions and interests, and
their focus shifted away from where it needed to be. Many
distributors, including myself, had the rug pulled out from under us.
Integrity and honesty is a big thing for me. If someone who I put all
of my trust in and love does something to hurt me, I instantly break
all ties, forever.
I remember the day it all went down. I was sitting in a meeting with
the other leaders at the home of one of the primary investors and a
multi-million dollar earner in this profession. In fact, he is among the
top earners in the entire profession. The owners of the company
made several announcements that made absolutely zero sense to me,
and I knew that the end was near.
I stood up, gave the owners a glare that I hope that they never forget
(as that was the last time I ever saw them), and exited the room for an
emotional walk outside. I knew at that very moment that everything
that I had built was on unstable ground, and as much as I didn’t want
to accept it, I knew it was the end. I’m not ashamed to say as I walked
around a neighborhood filled with multi million dollar homes, my
eyes teared up.
I was crushed beyond words. The only way I can describe the feeling
is remembering back to your first love. If you unfortunately were on
the wrong end of the stick and had your heart completely crushed,
that’s about what it was like for me. If my heart-breakers happen to
be reading this, I just want to say that I appreciate the opportunity
and the lessons you taught me. Unfortunately, one of the biggest
lessons you taught me is something I would rather not share in this
book.
Sadly, that really was the beginning of the end for that company, as
everyone had predicted. I was crushed beyond my comprehension.
Like many others, I had been misled, lied to, at times taken advantage
of, chewed-up, and then spit out. My belief in the company and

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owners was gone. Sadly, so was my love for network marketing,
which is truly one of my biggest regrets in life.
I mentally checked out of the network marketing business when I
returned home. I ended up selling my position in the company and
decided to step away from network marketing forever. I was hurt
beyond words. So much so that after a few months went by I went
over to my laptop that I used for that business, picked it up, and then
tossed it into the garbage.
Every single contact that I had built up over the years of being in the
network marketing business was gone. Everything was gone.
Hundreds of blog posts, 3 or 4 ebooks, and thousands and thousands
of contacts. I think back, and I’m not sure exactly what I was thinking
that day.
I surely didn’t have my future in mind. I was just so hurt and so
wrapped up in the moment, I guess. All I know is how good it felt to
throw that in the garbage. It was like a huge load was taken off of my
shoulders.
For the next couple of years, I got involved in many other businesses.
I purchased multiple houses as real estate investments, got involved
with a handful of technology start-ups, took on a half a dozen product
launch clients, and just did my own thing.
This was around the time that the economy really crashed, and it
made absolutely no sense for me to continue investing in real estate.
On top of that, several of my clients went underwater with the
economy, and I soon found myself searching around for the “next big
thing” again.
Now I'll admit, around this time I did join a couple network
marketing companies to keep one toe in the industry. However, I
never really did much in them at all. I had all the best intentions, but
my heart wasn't in it. I believe that if your heart isn't in something
fully, there's no point in doing it. So for awhile, I just assumed that I
had my one-time run in the network marketing profession and I
would never get back into it.

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However, something was going on with me because I just wasn't
feeling as fulfilled as I was when I was rocking and rolling in my
previous MLM company. I felt empty. I didn’t feel like I was
accomplishing anything. I didn’t feel the strong meaning and
purpose I had felt before. I felt like something was missing.
I had always believed that the more you work on yourself, the more
successful you will become in your life and business, and for years, I
was a huge fan and a student of personal development. I was reading
many books, taking courses, attending seminars, and listening in on
conference calls.
When I stepped away from my previous company, I also stepped away
from my daily personal development rituals. I stopped reading. I
stopped watching seminars on DVD. I stopped listening to Tony
Robins, Zig Ziglar, Jim Rohn, and the countless network marketing
industry trainers. Can you believe that? Looking back, I was
seriously messed up by my “break-up” with my previous MLM
company.
I wish someone had slapped me out of the funk I was in. As a little
time went on, I continued to flutter around, bouncing from one thing
to the next. As the economy hit further, it started to really impact
everything around me and most of the businesses I was working with.
Thankfully I had one of those “light-bulb” conversations with a long-
time friend who smacked some sense into me. She really drilled into
me on the phone, and I'm talking “pull your ear away from the phone”
type drilling. I never knew she had it in her, but that call was what set
me on the new path.
That was my initial wake up call. For the next couple of days I spent
the entire day walking around parks with a notebook in hand. I wrote
out everything and anything that came to mind. After a couple of
days everything became clear, I needed to go back to my first real
love, network marketing.
More importantly, I needed to dive head-first back into personal
development, because that is the root of everything. After all, if you
want things around you to change, you yourself have to change. If

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you're not happy where you are now, learn how to create the new life
you want.
That's exactly what I did. Within a couple of days I downloaded a ton
of new books onto my iPad, bought multiple DVD sets covering
various aspects of personal development, and yes, even joined a
network marketing company.
I had many great intentions with the company that I had joined. I
worked my butt off trying to get things cooking, but something
strange was going on. No matter how much or how hard I worked, I
was not seeing the results I was looking for. Something just didn’t
feel quite right.
Sure, I had some leaders join and had the fastest growing group in the
company within my organization, but something was going on that I
just couldn’t put my finger on. Something just did not feel right, and
I couldn’t figure out what it was. But one thing did become clear to
me during this time, I realized that I was not in the right company
that was in alignment with my long-term dreams and goals.
A few weeks went by and the idea to reach out to a couple of long-
time industry friends popped into my head. These guys are the top of
the top when it comes to what the MLM industry is all about.
In many ways, they have shaped this industry in a very, very positive
way. I do not know of anyone more honest, smart, thoughtful, giving,
ethical, and there are literally hundreds of other words that I could
use to describe how incredible these individuals are. I’m being 100%
serious. They are a blast to be around, fun to work with, and the type
of people when you meet them, that you just know that you’re going
to be friends for life.
Many years had gone by since we last spoke. I really didn't have a
purpose or agenda, I just felt the need to reach out to them for some
reason. I sent an email to them in the morning basically sharing a
high level overview of my story and that I felt in my heart that it was
my time to come back into the industry in a big way, with the right
company.

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By evening I received a reply that blew me away. It had been a good
five or six years since we had spoken, and they mentioned that they
had just mentioned my name a couple of days prior to a company that
they were working with as consultants. Wow!
This was not just any company, either. This was a company that was
gearing up to launch, and they said they didn’t know of anyone better
who could help launch a network marketing company than yours
truly. Now why would they say that? It was because these same
people were the ones who introduced me to the first company when I
did a prelaunch of 30,000 enrollees. Talk about a crazy twist of fate,
right?
We exchanged emails and had several calls over the course of a
month. The more I learned about the company that they were
consulting for, the more I realized that this was a company that had
more potential than anything I had ever seen. I’m talking about, if all
the stars and planets aligned, type of scenario.
I let them know that I’d be willing to literally drop everything and go
full-time consulting with this company to work on their prelaunch
and anything else that they needed help accomplishing. I had my
fingers crossed that this was the big one I was dreaming that I would
one day find.
Within a few weeks I found myself sitting in the stands at Fenway
Park at a Red Sox game with two consultants and one of the owners of
the company. We all hit it off and shortly after, I visited the company
headquarters and signed my consulting contract with them. I knew at
that very moment that I had finally found my home.
I allowed myself to open up again. I allowed myself to dream of what
was possible. The company had all the ingredients anyone, including
any leader in network marketing could ever ask for, and I knew that
the moment we went into prelaunch I was also going to be working
my tail off to build my own organization with the goal of going full-
time into the company on day one.
I knew I had a big task ahead of me. Remember, I tossed out my
computer that had all of my leads, contacts, and more from the

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industry, into the garbage. I was literally going to be starting
completely from scratch. I do not have much of a warm market at all.
I knew that if I were to build this, then 99% of the people that I
personally sponsored into this business would be people I had not
worked with previously. (See, I’m starting right where many of you
are, but you have a major advantage over me. You have more time
than I do to work your prelaunch!)
From that point on, I dove in head first designing the prelaunch for
the company. As we progressed, my involvement covered nearly all
areas of the company, from hiring marketing teams, other
consultants, writing content, video scripts, providing feedback on the
compensation plan, product names, company name, logos, graphics,
images -- you name it.
I have never worked with such an amazing group of people in my life.
All of the employees at the home office continue to amaze me. They
all share such an enormous vision for where they want to take the
company over the next several years and decades. They are all
working hard to build a company that we can all be proud to be
aligned with and a true legacy.
I have personally seen first-hand, multiple times, how seriously they
take their business and their products, and I can honestly say that I
have never met such an honest, authentic, and visionary group of
individuals who all share one of the largest visions and missions that I
have ever been directly involved in.
Before I knew it, I began to really fall in love with the company and
their products. Most importantly, my love for the network marketing
industry had returned in full force, fifty thousand times stronger than
ever before.
Over the past several months, I have traveled all around the country
for meetings. In fact, I traveled so much that I went from a brand
new Southwest Airline Rapid Rewards member to an A-List+
Member within just a few months, and I’m now just 2-3 flights away
from their highest level where my wife can fly for free with me for an
entire year. I also went from a non-existent Marriott Rewards
Member to now enjoying many perks.

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So yes, I have lived on the road for a large part of this journey. It has
not been easy to be away from my wife and son, but we all know why
I’m working so hard and what a successful launch will mean for our
family and the families of potentially thousands of others.
The time and energy that it takes to launch a brand new network
marketing company is beyond most people’s comprehension. We’ve
had dozens and dozens of people working around the clock and
millions of dollars pour into this launch. It has been an absolute
whirlwind, and I’m honestly having the best time of my life, and the
most fun in my life. As I told the other consultants that I’m working
with, (MLM Joe) is back.
There is no way that I’m missing out on a business that I believe in
the future will allow me to be working alongside my son, who is
currently just three years old. Based on many factors, I firmly believe
that this company will be the long-term home that many people have
been searching for as I have.

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The Story Behind This Book
The idea for this book came to me on February 15, 2010, which is the
day that I registered a domain name related to this book. However, at
that time, I was not aware of or involved with any network marketing
prelaunch. No opportunity had recently presented itself to inspire me
to take part in a prelaunch, either as a creator or participant. So the
initial outline for this book sat on my computer for a full three years.
However, in October, 2012, my world changed. Thanks to a couple of
very good friends in the industry whom I truly consider family, I was
provided with the exact opportunity I had been seeking for many
years. These friends introduced me to a new company that I strongly
sensed was going to be the next “big one” in the network marketing
industry. Additionally, I was brought on as a consultant to run the
entire prelaunch and launch of the company.
Within a day, I knew that this company would be the long-term home
that I had been searching for. I then quickly announced that on day
one of the prelaunch, I was going to go full-time with this company as
a distributor. At the same time, I would continue managing the
prelaunch and launch, endeavoring to build something truly amazing.
I started writing this book in April, 2013 because I knew the time for
this book had finally arrived. Admittedly, I may have been a little too
ambitious thinking that I could handle the thousands of moving parts
of a pre-launch and launch and also find the time to sit down and
write a book.
Consequently, nearly every word here was written between the hours
of 1 AM and 3 AM when all of the to-do’s of the day had been
accomplished and the dust had settled. Many times, I fell asleep in
mid-sentence and I’d often open the document the next day to find
sentences and paragraphs that made absolutely no sense whatsoever.
I’m sure my editor had a field day.
This has not been an easy journey by any means. However, the
information that I want to share with you is so critical and so
potentially life-changing for you and your family that I was absolutely

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driven to the core to get this written and out the door as fast as
possible. I hope you enjoy the book, but more importantly, I hope
that you take action on the information you learn here and create an
amazing network marketing business.

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2. 30,000 PEOPLE IN 30 DAYS
How did I enroll 30,000 people in just 30 days and go on to earn
seven-figures in network marketing because of a prelaunch? You’re
about to find out. But before we begin, I want to provide you with a
glimpse of the real power of a network marketing prelaunch and what
it could provide for you financially.
Just the other day I received a call from one of my longtime friends,
Bob who I haven’t spoken to in quite some time. As far as how we
met many years ago, believe it or not, I was a contact on one of his
email marketing lists. I replied to a message he had sent to me and
asked if he would be interested in learning about a new business
opportunity. He replied expressing interest, and the rest as they say,
is history.
Back in 2003, he was the second person I enrolled into my first MLM
prelaunch on the day that I kicked it off. Now today, ten years later,
he told me that he is still earning a nice monthly residual income
from that launch. How cool is that?
That single prelaunch has provided him with a 100% true, hands-free,
monthly residual income that he earns from the work he did ten years
ago. Do you have a reliable monthly residual income from your past
efforts?
Unless you are an author, inventor, or you are in some other niche
where you are paid royalties or a residual income, I’d be willing to bet
that very few readers of this book enjoy such a prospect.
I wanted to share this testimony with you to provide just one example
of the impact that a prelaunch can have on the financial destiny of
you and your family for years to come. However, you must be willing
to do the work and follow the proven systems that I’m going to show
you in this book. Nothing, and I mean nothing will be held back. I’m
pouring everything I have into this book for you.

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To officially begin, first and foremost, I would like to thank you for
investing the time to read this information. I can assure you that if
you take the time to read this, and most importantly internalize and
apply what you learn in any prelaunch, you will achieve amazing
results.
Now please keep in mind that this book is not about getting rich
quick. However, many can and have created substantial and growing
monthly residual income streams from scratch in as little as 30 days
through a network marketing prelaunch.
Just the beginning
A prelaunch is just the beginning. Focused prelaunch efforts can save
weeks, months, or even years of work compared to what it would
otherwise take to enroll comparable numbers of distributors and
customers in your organization post-launch. A prelaunch is a 100%
proven method to quickly build a robust network marketing business
foundation.
There is a potential concern regarding the use of the word “quickly”
when talking about success or income, since the notion often attracts
the wrong types of people. This includes those looking to get rich
overnight and hoping to never have to work again. They are always
looking for the next big thing and end up wasting years jumping from
one opportunity to the next, never building a stable and prosperous
business.
I know this type of person very well indeed, because I used to be that
person. I wasted many years of my life searching for a business
opportunity where I could get rich and never have to work again. My
search for this golden opportunity started when I was around 14 and
lasted for more years than I care to admit until I finally woke up to
reality.
For those of you reading this who are only looking for a business that
you can work for 30 days and then walk away forever, never to work
again, a network marketing prelaunch is not for you. Truthfully, I do
not think any business is right for you unless you adjust your way of
thinking. I learned this the hard way.

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I can assure you that there is not one legal business that will allow
you to do a little work for a month, make you millions, and then allow
you to retire on your island somewhere in the South Pacific. If such a
business existed, I would have found it.
Any business worth building is worth your time and dedication. It
takes time to build any successful business and you must be willing to
invest the necessary time, energy, and resources to get to where you
want to go.
Network marketing is a business, and it needs to be treated as such.
If you want to continue to enjoy or even expand upon your success
and newfound freedom following a prelaunch, you will need to
continue working on your business to keep it thriving.
However, don’t let the word “work” scare you. The actual work
required will evolve over time as you achieve or even surpass your
initial dreams and goals. Once you reach a comfortable level of
financial freedom that the network marketing profession offers, you
will also find that where and how much you work is 100% up to you.
If a trouble-making kid who barely scraped by in high school with a
1.3 GPA, who never went to college and who sold Kirby vacuum
cleaners door-to-door for a very modest living can succeed in network
marketing, I firmly believe anyone can.
Let me ask those of you who are really ready to roll up your sleeves
and get to work some critical questions.
What if you could completely change your life financially within the
next 30 days? What if you could go from bouncing around from one
job to the next, being broke and unhappy, to living the life of your
dreams? What if you could set up a solid foundation for a business in
those 30 days that continued to pay you for many years, decades, or
for the rest of your life? Additionally, what if that business provided
you with real time freedom that enabled you to work when you
wanted, wherever you wanted? Does all this sound too far-fetched?

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If I had been told that these things were attainable several years back,
I wouldn’t have believed that it was possible. It would have sounded
like good old-fashioned network marketing hype to me. In fact, the
achievements mentioned above seemed so far away and frankly
downright inconceivable compared to where I was at the time.
However, I can assure you that these goals are achievable if you are
willing to invest the time and effort. Now I not only believe it is
possible, I know it is. Let me share how this transition took place.
It wasn’t too many years ago that I went from being completely broke
and jobless to earning five figures per month in network marketing in
just 30 days due to my efforts in a prelaunch. This did not occur just
once. I went on to do prelaunches in several countries around the
world, which allowed me to join the seven-figure earner club in
network marketing.
In addition to prelaunches, I also implemented variations of my
launch strategies to sell millions of dollars worth of books, courses,
seminars, and other products online for clients back when I had a side
launch business up and running.
I’ve helped authors become best-sellers. A couple of years back, I
helped a little known iPhone app go from zero to being the #1
downloaded app during the Christmas/Holiday Season. Also, I’ve
done some other cool things with product launches over the years.
Believe me, I am not sharing these testimonies to toot my own horn at
all. My purpose is to let you know that I’m not some random guy
writing a book on the “theory” of how to implement a successful
prelaunch. I’m writing this as someone who has accomplished it
multiple times inside network marketing and out.
Yes, you can do very well in a prelaunch regardless of your
background.
As long as the company that is hosting the prelaunch has everything
you need to become successful, as outlined in a later chapter, you can
forever change your financial situation. If you’re ready to get serious,
roll up your sleeves and get to work. It’s then, and only then, that your

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future may see a radical change in ways you may have only dreamed
about.
Now before we dive into the first chapter, I need to be upfront with
you. First, I cannot make any claims or promises regarding the
income you can generate during a prelaunch. This is not a pie-in-
the-sky, get-rich-quick deal. The network marketing profession is
real, legitimate, highly regulated, and just like any other business on
the planet, it requires work.
How much income you generate following a prelaunch directly relates
to the time and energy you put into building your business. There are
no hidden secrets, magical formulas, or shortcuts to overnight
success. This is the real deal. I’m going to share the information that
I have gleaned from my amazing journey to help guide you in
achieving your goals and dreams.
However, if you are the type of person who is looking for some type of
formula for success in a prelaunch and post-launch, I can outline
three options for you:
A) Do no work = no income
B) Do very little work = very little income
C) Work hard, smart, and follow the proven systems to build your
business = an unlimited income potential
It’s really that simple.
The purpose of this book is to serve as your guide when you find a
network marketing company that interests you and is in the
prelaunch phase. If it happens to be the company we’re prelaunching
summer 2013, great! If not, then I hope you take what you learn in
this book and apply it to your situation and the company you choose
to work long-term.
What My First Prelaunch Did For Me

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For those of you who are interested, at the end of this book I share the
full story about how a prelaunch completely changed my life forever.
However, let me share a quick bird’s eye view of a few highlights from
that exciting time.
• I was able to go full-time in network marketing in just 30 days
and generate a check my first month that was more than I had
ever earned in a previous year.
• In time, I advanced to a five-figure monthly residual income
that continued to come in for many years.
• I stopped bouncing around from job to job and was finally able
to free myself from all previous and future bosses forever.
• Because of the success and time freedom that my first
prelaunch afforded me, I flew to (where I live now) from my
home in (where I lived before) to attend a network marking
event. One afternoon, while standing in line at a restaurant, I
met this very special lady. A month later, I moved to (a city) to
be with this beautiful gal. Now we’re married and have an
incredible son.
All this thanks to network marketing and prelaunches!
Obviously, I cannot promise that you will find the man or woman of
your dreams because of a prelaunch, but if it does happen to you, I’d
love to hear about it!
I sincerely hope that you will come to grasp the powerful potential
that a prelaunch has not only to transform your life, but also the lives
of the people who you care about. After all, what’s the point of
success if we don’t share the incredible rewards with the people we
care about most in life? At least for me, that’s what it’s all about.
One last thing before proceeding, please understand that just because
I have had wildly successful prelaunches in the past doesn’t mean that
you are guaranteed to achieve the same. Since I do not know your
work ethic or why you are interested in this opportunity, and I have
no idea who your contacts are or what you bring to the table as far as

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skills, motivation, and drive, I cannot assure you that you will excel in
this business.
However, I truly want to see you succeed and create the foundation of
a business that continues to thrive and that pays you and everyone on
your team for decades to come. It all comes down to you and what
you’re willing to do to achieve your dreams and goals.
At the very least, wouldn’t it be great not only to get your initial
investment back the very first month, but also be earning enough in
ongoing commissions to ensure that your products are covered in
successive months?
It’s a fact that only a small percentage of people will go into a
prelaunch with the full intention and commitment required to go
from zero to a full-time income on day one of the launch. The
majority of people who enroll in a prelaunch are looking to
supplement their income. They’d love to make an extra $1,000 or
$2,000 per month for their family. That is their goal and
commitment level in this business and that’s the beauty of the
network marketing industry. If they are willing to do the work, they
can achieve it.
Earning an extra $1,000 to $2,000 per month or more can really
enhance the lives of countless families. The additional income could
mean paying off bills, going on more vacations, buying more toys for
the kids, having more savings for retirement, college, savings for a
house, etc.
So please understand, I’m writing this book with both groups of
people in mind. The information I am about to share is geared
toward the 2% of people who want to create a full-time income and
build their career in network marketing as well as the 98% of those
who are looking to supplement their income initially. Many who are
not ready to commit to going full-time in an MLM opportunity often
change their game plan once they realize the potential of the business.

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3. NETWORK MARKETING AND PRELAUNCHES
“Working a prelaunch can propel you from zero to a respectable
part-time income or even a substantial full-time monthly residual
income. It all comes down to two things, your work ethic and your
mindset.”
For some of you, this first part may not be new information if you
have experience in the network marketing industry. However, I
advise that you do not skip this chapter since there may be a few
golden nuggets to be found.
The network marketing industry, also known as MLM, multi-level
marketing, or direct sales, is responsible for billions of dollars in
revenue for many products and services sold around the world
annually. This included an estimated $28.56 billion dollars in sales
in the USA alone in 2010 according to the DSA or Direct Selling
Association, the leading national trade association for the industry.
In simplest form, network marketing replaces traditional distribution
channels and retail outlets that most companies routinely utilize to
get their products into the marketplace. Instead of a corporation
spending vast sums for storefronts, salaried salespeople, and
marketing/branding campaigns, some opt to operate as a network
marketing company to distribute their products or services.
Anyone who is at least 18 years old can join a network marketing
company to become a distributor and retail the products that the
company offers. There is always a sign-up fee involved to get your
distributor kit and products. This should be considered a start-up
cost similar to what would be expected with beginning any business.
Once on board as an active distributor/associate, you can earn
income in two ways. First, you are paid a commission when retailing
the product to customers (including the monthly residual income
from ongoing customer orders). The second income stream involves

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building a team of other distributors and earning commissions from
the sales that they generate.
Additionally, there are usually several different types of bonuses and
bonus pools that you can qualify for to increase your monthly income.
However, the foundation of your business comes down to two things,
distributors and customers.
From my experience, there are several types of people who get
involved in network marketing. Let me elaborate.
The Customer - Some people have zero interest in building a
business but want to try your products. They purchase the products
directly from you at your home or via your company provided
website, and you earn a commission.
The Long-Term Repeat Customer - Some people become a
distributor or enroll into an auto-ship program to get discounts on
the products. MLM companies usually offer distributors great
discounts even those distributors with little or no interest in building
a business. These types of distributors/customers will often continue
to purchase products for many years. I know several distributors of
companies that are earning monthly residual commissions from
customers/distributors who they signed up over 25 years ago. Now
that is residual income!
The Retailing Distributor - Some people decide to join an MLM
opportunity only to retail the products and not to build a team of
other distributors. Some dabble a little in both facets of the business.
These associates are appreciated since they can bring in a lot of
volume into your organization each month.
The Part-Time Distributor - Some people just want to earn
upwards of $1,000 - $2,000+ per month working part-time to help
supplement their income. The awesome thing is that the network
marketing industry can and does provide an avenue to meet this goal
and level of commitment. In this economy there are countless
numbers of people in the world right now who would benefit greatly
from $500 to $2,000 or more per month.

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The Full-Time Distributor - Finally, there are those who see the
business opportunity as their path to personal freedom and work
hard to generate a six or seven-figure income. These people are often
seen as leaders in their chosen company. The great thing about these
guys and gals is that they started EXACTLY where I started and right
where you are starting. Anyone can start from zero and work their
way up and even surpass their sponsor as well as the top leaders in a
company. It happens all the time in network marketing.
This is an important concept that you need to get your mind around
regarding the network marketing profession. Anyone, regardless of
background or financial situation, can start at the bottom (where we
all start) and work their way to the top, sometimes very quickly -
especially in a prelaunch.
Compare this to the corporate world. If I were a janitor for Apple
today, what would my chances be of becoming their next CEO in the
next few months or few years? I’d say just about as close to zero as
you can possibly get.
Anyone, and I mean anyone can rise to the top of a network
marketing company. As long as someone possesses the right attitude,
has clearly defined goals, and is willing to roll up their sleeves and get
to work, anything and everything is achievable.
The Core of Network Marketing
Apart from the products and services that network marketing
companies offer, at its core, the industry is about personal
development. The more you improve your mindset and leadership
skills and build positive habits, the more successful you’ll become.
You will learn incredible life skills and business lessons that will have
dramatic effects on your income and success in future endeavors
when you are involved in this amazing profession.
Network marketing is a proven business model. It is not a get-rich-
quick deal. It’s also not a pyramid scheme. The two get confused
when some people who are involved in illegal pyramids disguise their
“business opportunity” as a network marketing company in an

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attempt to stay under the radar. This usually works for awhile, but
eventually they are shut down by the authorities.
Network marketing is a highly regulated industry with professional
associations holding high standards for companies that are members.
Companies that are operating illegally or as a pyramid get shut down
by the Federal Government. In fact, there have been a couple of
companies that have been shut down recently. They had no real
products, and their business was mainly a recruiting game. They got
caught and were shut down immediately.
People may have been able to get away with running these types of
operations a few years back, but thanks to the Internet and social
media, scams masquerading as legitimate network marketing
companies are exposed quickly and shut down just as fast.
Just remember, if it sounds too good to be true, it usually is.
Companies that primarily focus on the income potential, are all about
the money, and have no real products will not be around too long.
Companies that are legitimate are often members of the Direct Selling
Association (DSA), which has very strict enrollment requirements
and waiting periods. It can often take a network marketing company
years to get approved for membership.
For more information about the network marketing industry, feel free
to check out some of the books available on Amazon. Now that you
have at least a basic understanding of network marketing, let’s find
out what the prelaunch phase is all about.
The Prelaunch
When a network marketing company is preparing to launch, one of
the primary strategies utilized to put them on the map on day one is a
prelaunch. Executed properly, a prelaunch can take a network
marketing company from zero-to-millions of dollars in revenue in
short order. Additionally, the distributors who pre-built their
organizations during the prelaunch have the opportunity to earn a
part-time or even a full-time monthly income right out of the gate.

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Over the years, many people and companies have hyped their
business opportunity. It was common for them to show images of fast
cars, mansions, people on the beach, and piles of $100 bills. Those
types of prelaunches attract the “get-rich-quick” folks. These
endeavors often collapse within 30-60 days as everyone who enrolled
leaves to join the next launch in their quest to becoming rich over
night.
A true prelaunch is hype-free, but still exciting. When you join a
prelaunch, you have the opportunity to pre-build your business very
quickly, which is incredibly exciting! You can shave months or even
years off the business building curve.
Sign-up To Get Your Own Replicated Website
Often during a prelaunch, people can enroll for free to get their own
company replicated website that they can share with people they
know to begin pre-building their team of distributors.
Typically, the process to get your personalized site begins with filling
out your name, email address, and then choosing your own replicated
website ID. You’ll get access to a virtual back office on via your site,
where you can manage and keep track of your business. You’ll also
have access to training and conference call and webinar information
pertaining to your new business. If a company is really on top of its
game, it will have additional marketing materials available to help
you pre-build your business during the prelaunch.
The only way one can enroll into a prelaunch is through someone else
who has already enrolled. If the prelaunch was set up correctly, then
you cannot enroll with the company directly. The corporate office or
“home team” needs to be in complete lockdown during the prelaunch.
This means no enrollments, no customers, no distributors.
The typical prelaunch phase lasts only about 30 days, so it is critical
that you put in as much time, energy, and attention into this short
time period as you can since the upgrade period (see next section) will
be here before you know it. You want to maximize the stability and
earning potential of your new venture as much as possible during
these early stages.

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The Upgrade Period
Now that you’ve worked hard to pre-build your business, it’s time to
reap the rewards of your efforts. At the tail end of the prelaunch,
there is an upgrade period when everyone who was enrolled during
the prelaunch can become a paid distributors.
Usually you can upgrade right from your virtual back office via your
new website during this phase, and you’ll automatically be sponsored
by the person who referred you. This upgrade period typically lasts
only 5-7 days, so it is critical that you encourage all your personally
enrolled prospects to upgrade to distributor status immediately and
that they do the same with their prospects.
To become an active distributor, you typically choose a package and
your monthly auto-ship amount. The initial start-up fees can range
anywhere from $50 to $1,000 or more, depending on the company
and their options. The start-up fee typically covers your distributor
kit, marketing materials, initial product order, and more.
The monthly auto-ship is what you pay per month for the products for
personal use and is usually lower than the retail price of the products
you’ll be offering to customers.
Basic back office access is usually free. However, in some cases there
is an optional monthly fee for access to your back office and /or any
special upgraded marketing tools that the company provides. This
usually ranges between $20 and $50 per month, depending on the
company.
As far as upgrading is concerned, the order in which people enroll
into the company does not matter. Everything is tracked to ensure
that your organization stays aligned and that everyone that you
enrolled stays on your team, according to who sponsored them. You
just need to remember to make certain that everyone who is enrolled,
either by you or by those you sponsor, get upgraded to an active
distributor.

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Now you may be wondering what happens if someone doesn’t join the
company by becoming a distributor during the upgrade period after
the prelaunch? Unfortunately, they would lose his or her prelaunch
or launch spot in the company and would not be entitled to earn
commissions from distributors or customers. However, continue to
follow-up with them every 60 days or so. They may become
interested in enrolling with you at a later date (or becoming a
customer) when their timing changes.
Remember, in order to earn commissions in network marketing, you
have to be an active distributor. This means you have purchased a
distributor kit and meet the monthly volume requirements, which
typically involves ordering the minimum amount of product each
month on the auto-ship program.
Post-Launch
This is when the fun really begins! At this point, you’ll really be
building a solid business and earning commissions from all of your
efforts. This is when the scope of the opportunity can become very
real, and it can be a very exciting time for you.
More importantly, watch your mailbox because it is about this time
that you will receive some highly anticipated packages. These
shipments typically include your distributor kit, which usually
consists of information about the company, products, fliers,
documents, marketing materials, perhaps a business opportunity
overview DVD, and often many other goodies.
You should also be on the lookout for the awesome company products
you have purchased. You’ll want to dive right in and start using the
products and following any suggested protocol to document your
results. If you happen to have any samples, be sure to get those into
the hands of everyone you can as soon as possible. You never know
who may benefit from your samples or product information and end
up becoming a customer or distributor.
Now one tiny piece of additional advice that I’ll mention here is that it
is important to keep a business mindset. Even in these early stages as

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your organization and income are still expanding, you need to
earnestly stay dedicated to committing time and resources to achieve
the level of success you desire. If it is at all possible to have a
dedicated area in your apartment or home that can function as your
office, it would be ideal. You’ll want to have a specified place where
you always go to work on your business without the usual
distractions.
For those of you with children at home, believe me, I know the
challenge it can be at times. My little buddy loves to pop into my
office when I’m in the middle of an important phone call. It seems he
waits outside my door and then strolls in just at the right (or wrong)
time, excited to tell me or show me something.
It should be comforting to know that millions of other network
marketers working from home face the same challenges too. You’re
not the only one - not by a long shot. But those who are dedicated to
achieving their goals find a way to balance family and work time.
Once you are operating with a business mindset and have your home
office area established, your focus shifts between working with those
on your team, helping them get their businesses established and
building your own business. A thriving MLM business basically
involves expanding your customer base (those who buy products or
services only), enrolling new distributors, and supporting your team
members.
You’ll want to meet with your team and begin working together and
setting some goals over the next 30, 60, and 90 days. You’ll also want
to invest time in getting to know more about the products, company,
and compensation plan.
It is also critical that you and everyone on your team stays plugged
into the support system that is established. This means joining any
live conference calls and webinars hosted by the company and your
upline. Next, you will want to start gearing up for the official launch
event (also called a convention) of the company.
The First Convention: Absolutely Critical That You And Your Team
Attend

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A live event/convention — I use the term interchangeably here — is
typically scheduled a few months out following a prelaunch. These
events usually last 2-3 days and are packed with speakers covering all
sorts of topics relating to your business, opportunity, products,
personal development, etc.
If you want your organization to gain momentum within a short
period of time, you should encourage everyone on your team to be at
company-sponsored live events, if at all possible. Events recognize
you and your team for achievements, help build belief in the
company, the industry, and most importantly, belief in yourself. They
are what solidify everything that you’ve been working so hard to
accomplish. Additionally, they can also be the one that that
completely takes your business to the next level - and they often do.
Make it a point to be one of the first on your team to register for the
official launch event and encourage others you have brought into the
business to register. The first event can have hundreds to thousands
of people in attendance. As a company grows, it is not uncommon for
company-sponsored events to host tens of thousands of distributors!
The energy at network marketing events cannot be matched. You
have so many people all in one room with one thing in mind,
FREEDOM. They are all working towards one shared goal, and the
excitement at these events is truly contagious.
There is nothing more powerful than getting to hang out with your
team members face-to-face at these events as well. If you’ve attended
a convention/event before, especially the very first one for the
company, you know what I mean when I say that they are really, truly
special.
There is just a buzz and an energy that is unmatched by any other
event you’ve experienced. Also, there is NOTHING more thrilling
than being at an event and looking over at everyone who you’ve
brought into the business who are so excited, happy, and taking
everything in. The feeling you get from knowing that it is because of
YOU that those people are now on the right track to changing their

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lives for the better is indescribable. Especially when they are on stage
receiving an award.
One last thing that I’ll mention about the very first event/convention
is, if you and your team are able, try to arrive a full day early,
depending on everyone’s work schedule. This will give you some time
together to strategize, make some plans, set some goals, and get ready
for the event. You will also have additional time to make some key
introductions between your sponsor (or other leaders in the
company) and those who you personally enrolled into the business.
For The Introverted Network Marketers
As a side note, if you are an introverted person like me, you may
shutter a little about live events and being around so many people. If
this describes you, seriously, don’t worry. If being around a lot of
people wears you down, I have discovered a few helpful tips over the
years that can keep your energy going throughout the events.
First, plan ahead your “me time,” knowing that this will give you a
chance to recharge. Extroverts get their energy from being around
others; we introverts get ours from being by ourselves or with just a
small group of people we know. I often duck out during breaks to my
hotel room or go for a walk to recharge when I feel the need to do so.
When I say “often” I really mean it. I’m usually bouncing around
during events quite a bit!
The energy at these events gets me all fired up on the one hand, but
also drains me like a car battery when you leave the lights on
overnight on the other. It took several events, but I eventually found
a balance that worked for me, and I’m sure you’ll find a balance that
works for you too.
Just remember that it is critical to recharge so that you enjoy yourself
and stay energized. For introverts, there’s nothing worse than going
hours on end at an event without any recharge time. By dinner you’re
so worn out that the only thing you can think about is bed. So fellow
introverts, make it a point to recharge every few hours or so to get the
most out of the experience of a live event.

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4. PRELAUNCH GOLDEN NUGGETS
I do not know of any other industry that provides the amazing
opportunities that network marketing does including prelaunches.
The work that you do during a prelaunch can benefit you for many
years ahead. This is due to the fact that a stable company with
amazing products will attract customers that often remain loyal to
them for years, even decades. Thus, you can continue to receive
ongoing commissions from sales generated by you and your
organization as long as you remain a qualified distributor. This is
called residual income.
I personally know people who have built network marketing
organizations in the early 90′s that are still paid a six, even seven-
figure income today, even though they haven’t touched their business
in nearly 20 years. It is amazing.
This epitomizes freedom. That is what I love about this industry. It’s
not just the personal freedom you can achieve, but it’s also about the
joys of sharing it with others to help them become free. This is what
is really rewarding. The money is great, but being responsible for
helping someone better their life by getting out of debt, quitting their
job, etc., is the true reward at the end of the day.
As you progress in your network marketing journey, you’ll find that,
“The more people you help become successful, the more successful
you will become,” one of my favorite quotes, and it’s 100% true.
Best of all, many network marketing companies are heavily involved
in charitable work inside and outside the US. This provides you with
many opportunities to give back to the community, help others, and
truly build a business that is making a difference in the world.
Between recruiting others and showing them a path to freedom,
enrolling customers and getting them interested in amazing products,
and being a part of various charities, helping children, feeding the

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homeless, etc., you can truly build a legacy and a business that brings
great pride and joy.
The Fast Track To A Network Marketing Prelaunch Success
Although a prelaunch usually only lasts for 30 days, you will want to
start your business on the right foot. Work hard for the short-term,
but always keep your long-term dreams and goals in mind. Never
lose sight of why you decided to get into this industry in the first
place.
By now you know that a prelaunch allows you to pre-build your team
of distributors prior to a network marketing company officially
opening their doors to accept paid distributor and customer
enrollments.
The main purpose of a prelaunch is for you to get a head start in
building your business. It’s really that simple. Because there is no
cost to enroll into a prelaunch, you have a great opportunity to pre-
build a team of tens, hundreds, thousands, or even tens of thousands
of people who are also excited about the company, products, and
business opportunity.
One mistake that people often make is not to take their company’s
prelaunch seriously. Since it costs nothing to enroll during a
prelaunch, some people dabble a little in the launch period by posting
a link or two on Facebook or their blog and then hope something
great happens.
Unless you are a thought leader with a massive following of
thousands of people who are all chomping at the bit to read your next
blog post or Facebook status update, it will require a bit more work
than that to achieve any level of success. Remember, the more active
you are throughout the entire prelaunch phase the more success you
will achieve on launch day and beyond.
Treat This Prelaunch As A Business - Starting On Day One
The fastest way to success during a prelaunch is to treat this as a
business from day one, the day that you enroll into the prelaunch. It

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doesn’t matter if you enroll on day 1, 10, 20, or 29. What is important
is that you’re in prior to the company officially launching, and you
have the opportunity to pre-build your business early on at no cost.
During the prelaunch, learn all you can about the company, products,
and compensation plan. Attend all the company conference calls and
webinars possible. Do everything you can to get educated about the
company and business opportunity possible while you’re actively
building your business.
Talk to others. Market your replicated website on all social networks,
blogs, forums, and every possible way available to you. By sharing
your website with everyone, you never ever know who will join your
team and build an amazing business. Never ever prejudge anyone.
Some of your biggest leaders may be those with whom you would
never have thought of sharing your business. During a prelaunch,
being too shy or skittish could cost you four, five, six, or even seven
figures of lost commissions over the years. Now is the time to make
big things happen and really get serious about reaching the goals
you’ve set out to achieve.
Pick Up Your Phone
Get serious and pick up your phone. Remember, network marketing
is about people and relationships. You cannot build a strong
relationship with someone by email alone. You need to make that
personal connection. If you happen to live near someone, face-to-face
is obviously even better.
FACT: Those who pick up the phone and call the people who enroll
via their prelaunch website will be much more effective in
establishing a working relationship with their new team members.
This is a 100% proven fact.
I have seen this scenario play out multiple times. The results speak
for themselves. A critical skill that you can begin to develop now is
meeting and engaging prospects and customers during a phone call.
It is easy to talk to friends and family on the phone, but it can be
awkward when it is someone you have never met or hardly know. It’s
not rocket science though and the more you do it, the more
comfortable it will become.

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So, when you see that someone has enrolled on your prelaunch
website, give him a call and welcome him. Remember, you don’t have
to sell them anything or try to convince him to do anything because
he has already enrolled. You should introduce yourself and you will
also want to gauge his interest in the business opportunity. Let him
know that you are building a team and that you are looking for those
who have leadership potential.
On the first call (assuming you are speaking to a male), you should
also thank him for enrolling on your team. If you don’t know who he
is, simply ask them a few questions. Why is he interested in this
business? What are his goals with this business? What did he like
most about the videos or website? Where does he live? What is his
current occupation? Before ending the call, be sure to invite him to
the next company conference call or webinar.
It is important to keep in mind that, just because people enroll on
your team via your website, it doesn’t mean they fully understand the
extremely limited amount of time that they have to jump start their
business. Also, it doesn’t mean that they truly grasp the magnitude of
the opportunity that is now available to them. So be sure they know
about the next webinar or call that the company is hosting. Their
attendance at one of these sessions will help to paint the picture of
just how big the opportunity is and how important it is to take
advantage of the remainder of the prelaunch phase.
One powerful method that you can use to get a commitment from
someone to be on the next call or webinar is to use the “If I, would
you” angle. I have used variations of this over the years, but Eric
Worre, author of the outstanding book, Go Pro - 7 Steps to Becoming
a Network Marketing Professional, does an excellent job of going
into many details about the “If I, would you” question when seeking a
commitment from a prospect or team member. (For details about the
book, go to: http://www.thegoprobook.com)
I’ll talk about his book in a moment, but here’s a couple of examples
of how you could structure questions to encourage further
participation when calling people who’ve enrolled on your prelaunch
website.

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• If I give you the conference call number and pin to listen in on
our live prelaunch business opportunity overview tonight at
8:00 PM EST, would you listen to it?
• If I send you an email with a link to a live webinar starting at
8:00 PM EST tonight that explains everything you need to know
about the company, products, and compensation plan, would
you watch it?
Odds are if you called them shortly after they enrolled, they haven’t
had time to go into their back office to access that information yet
anyway. Even if they have, there is nothing wrong with using this
approach.
If you already know the person who enrolled, pick up the phone
anyway! Sending your friend an email or message on Facebook won’t
cut it. No matter who enrolls on your team, you need to make a
personal connection.
Remember, this is network marketing, which is a relationship-based
business. The more personable and accessible you are to prospects
and team members, the more influence you will have on their
business success. They will look to you as their leader, and your
enthusiasm will be contagious. Also, keep in mind that you are or will
be their immediate mentor in the business, and they will more readily
come to you for guidance if they are comfortable speaking with you
either in person or on the phone.
I cannot stress the importance of making relationship-building calls
to your new team members. This is because I have experienced the
powerful results first-hand. During my first prelaunch, I enrolled a
woman who I will call Jessica. She had some internet marketing
experience and a few email lists that she leveraged during the launch.
She personally enrolled around 80 people during the prelaunch, if I
remember correctly. I was in contact with her often and always
reminded her to call everyone who enrolled, welcoming them to the
team, and inviting them onto one of our live calls.

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During the upgrade period I gave her a call and asked how she was
doing, even though I could see in my back office that she was not
doing very well, nor was anyone she had enrolled. During that call, I
found that she was upset. She told me she sent out an email to
everyone that enrolled on her website and reminded them to log into
the back office to upgrade, and only one or two people did.
I reminded her that network marketing is a business built on
relationships. We’re not here to “sell” people on the business
opportunity. Very few people join a network marketing company out
of the blue, with no communication from their sponsor.
By the time the upgrade period was over and the company had
officially launched, she only had a few people on her team. She ended
up dropping out of the business within 30 days.
Little did she know, if she had simply picked up the phone and
welcomed people when they enrolled and worked with them, she
could have had a large and thriving team when the company
launched.
I’ll never forget what she experienced because it was the first time
that I had seen that happen. Unfortunately, in every launch and
prelaunch that I have been involved in over the years, there’s always a
few “Jessica’s” out there who enroll a lot of people, but then never
take the next step to simply call them and begin relationship building.
The final result is always the same. Only a few people come on board,
and then that person drops out of the company.
So yes, I may often hammer how important it is to pick up the phone
and call everyone who enrolls on your website during the prelaunch,
but it is one of the most critical factors to success during this phase.
Just remember these simple steps:
1. Enroll
2. Call
3. Welcome
4. Learn

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5. Invite
Someone enrolls in the opportunity by way of your website. You call
her and welcome her to your team. You learn about her, (her
background, why she is interested in the business, etc.) and then
invite her to the next company conference call or webinar.
This is an aside, but I wanted to mention that there are some
awesome people out there who you will have the opportunity to meet
in this business. In fact, the second person I enrolled in my first
network marketing opportunity was someone who I did not know
beforehand. Since then, he has been one of my best friends for more
than ten years.
He saw one of my ads and contacted me. I called him, enrolled him in
the business, and we’ve been working together on various projects
over the years ever since.
There are many people with whom I’ve become incredibly close, many
who I have met in the network marketing business. The friendships
that I have made in this business are with people that I would do
almost anything for and they would do the same; they are life-long
friends.
Another priceless benefit and another of the many reasons I love this
business is the close relationships formed working in the network
marketing industry. You just never know who you’ll meet and who
can help you on your journey to success. I’ve personally enrolled
many people over the years who taught me so much. There are some
very special folks in the business that I even consider family. I would
never have met any of these people if it had not been network
marketing.
Begin With The End In Mind
Set your goal and keep working towards it. For example, let’s say that
your goal is to have a total of 100 people on your team come launch
day. Now you don’t have to personally enroll all 100. You could
enroll 5 who enroll a handful each, who enroll a handful each, and so
on.

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Don’t be afraid to set some aggressive goals. During my first
prelaunch, I believe my goal was to have 1,000 people in my
organization. I thought that would have been a wild success.
However, when I surpassed that initial goal, I thought that 5,000
would be amazing and purposed to go for it. When I surpassed the
5,000 goal, I decided to strive for 10,000 people. I continued to press
on and by day 30, I had over 30,000 people enrolled in the prelaunch.
As fate would have it, at that time I was unemployed, and I was broke.
I had no choice but to make the prelaunch work. I put a lot of time
and effort into the business each and every day to build momentum
which spread throughout the entire team. Since I was unemployed, I
had a very big “why” to motivate me. Going back out to look for a job
that paid me just enough to just barely scrape by was not an option,
not the life I wanted to go back to, and it was not the life that I wanted
to bring my future family into either.
In the next section, before you start saying to yourself, “What does
any of this have to do with my success in a prelaunch?” You will soon
find out that it has everything to do with your success.
Define Your “Why”
Define your own “WHY” so clearly that you know with absolute
conviction where you are headed what your purpose is for building
your business. Your “why” needs to be a deep emotional connection.
It’s the passion and fuel that you will refer to often to help you
surpass limited thinking or self-imposed boundaries.
What Is Your “Why”?
Is it the need to double your current income within the next 12
months so that you can work your business full-time? Is it the need
to save for a college fund? Is it a desire to buy a new car? Is your
“why” the need to bring in an additional income stream that would
allow your spouse to stay home with the kids? Do you want to help a
loved one financially or be able to devote more of your time with

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them? What is there in your life that you could get so passionate
about that it becomes your major driving force and mission in life?
Some people already have their “why”, while others have not given it
much thought. So don’t beat yourself up if your main driving force
“why” isn’t on the tip of your tongue. Spend some time soul-
searching. You will know when you find it.
To get ready for an upcoming prelaunch, I really work on my “why”
constantly to drill it down to a laser focused series of goals. I want to
make sure that both my conscious and subconscious thoughts are in
alignment with what I truly want to accomplish.
For example, I have taken my “why” and made a 15 page document
that has images relating to my goals. I look at them on my computer
and have them printed out and covering the wall in my office. Daily, I
look at these images and my written list of “why’s” to remind me
where I’m going and why I’m working so hard to achieve them. This
may sound a bit non-essential to some, but believe me, it is vital.
Review Your Current Mind Chatter
How you talk to yourself plays one of the most – if not THE most
critical roll in your success. Have you ever thought about your
internal dialogue? Do you ever talk down to yourself? You’d be
surprised how negative our minds can be if we don’t actively pay
attention to what we are subconsciously saying to ourselves.
Pay close attention to your self-talk. Have you ever said to yourself, “I
can’t do this,” or “I give up,” or “I’m not smart enough,” or how about
“I’m not strong enough,” or any other negative phrase? Most of us
have struggled with these types of thoughts at some point. However,
if you believe in yourself and train your mind to think positively, you
can overcome negative self-talk.
When you hear the “I can’t do this” chatter in your mind, replace it
with, “Yes, I can and will do this,” or “ I will have a wildly successful
prelaunch and build a solid foundation for my network marketing
business!”

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Sure, we’re getting into some affirmations here, but they do help get
rid of the negative self-talk as you repeat them to yourself frequently.
Believe me, I know this advice can border on sounding strange, but I
ignored many of these habits for years and sadly, I paid for it. It
wasn’t until I made a switch in my mindset that I finally realized my
potential, which has made all the difference in the exciting journey of
my life.
Start Working On Yourself
If you are not spending at least 30 minutes a day improving yourself,
you are depriving yourself of great potential. You’re also depriving
those around you, those you care about the most, of the best that you
can be. It doesn’t matter how old you are either, recent studies have
proven that you can develop new neural pathways in your brain at
any age.
Read books on success, personal development, network marketing,
and leadership. Listen to audio books in your car instead of morning
talk radio jabber. If you’re not sure where to begin, a great start
would be listening to Jim Rohn. Do a quick search in the Apple App
Store or Android Google Play Store for him and you’ll find some
amazing audio programs and books of his.
Investing the time to improve your mindset and developing new skills
will pay you much larger returns than any other investment you can
make. If you are not growing personally, odds are your network
marketing business isn’t going to grow much either. Commit to
learning and improving yourself. Develop new skills and interests to
create a more fulfilling life and to assist in your quest to achieve
success.
As I mentioned in the beginning of this section, you may be
wondering what the above has to do with a network marketing
prelaunch. Do you remember the answer? That’s right,
EVERYTHING. In order for your business to grow professionally,
you need to continuously grow personally. It’s the #1 habit of each
and every top network marketing leader.

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Consistently invest an hour a day in personal development and not
just during the prelaunch. This is a new habit that I hope will become
a life-long routine for you. Possibly, you can squeeze in an hour to
and from work, while you work out, or in the morning before work,
while you are getting ready for the day. At night you can read a
personal development book 30-60 minutes before bed. There’s
always ways to carve out the time, so no excuses!
As you see, the bottom line is that much of your success in a
prelaunch comes down to one single thing. The best news of all is
that you have 100% control of this one thing, and that’s your mindset.
When your goals are clearly defined and you’re pumping as much
positive material into your mind as you can, building your network
marketing business both during and after a prelaunch becomes a
thousand times easier.
You are 100% responsible for your success or failure in a prelaunch,
not your sponsor, (the person who referred you to the business) not
your neighbor, not your boss, not the people in the organization, but
you and you only.
You decide how much time you put into your business. You decide
how many people you’ll talk to each day. You decide if you’re going to
watch TV every night for two or more hours instead of working on
your business. You decide if you are going to fail or succeed.
There is nothing that neither I nor your sponsor can say or do to flip
the switch within you. That has to come from within you. Sure,
someone can help motivate you and pump you up all day long, but at
the end of the day, it will be your actions that determine how well you
do in a prelaunch. Your actions are the results of the motivating or
non-motivating thoughts you focus on. So do not ever take lightly
how critical your mindset is, it is the foundation of your success or
failure in this business.

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5. HOW TO MARKET A PRELAUNCH
Your success during and after a prelaunch directly relates to how
many people you introduced to the business opportunity and how
many people they introduced and so on.
During the prelaunch, it’s all about massive exposure. It’s a numbers
game just like everything else and the math is simple. More exposure
= more enrollments.
No matter when you join the prelaunch, you will want to focus on
exposing more people to the opportunity daily. Additionally, you’ll
also want to mix in some re-exposure, meaning getting your ads,
websites, and any other marketing materials in front of people
multiple times throughout the launch.
In this chapter, I’ll be covering the main social media marketing
channels, such as Facebook, Twitter, YouTube, and Pinterest. Yes, I
know that there are thousands of other social channels, but if you nail
down the ones mentioned above and you want to duplicate your
efforts elsewhere, it would mean even more exposure.
The methods of propelling your network marketing business during a
prelaunch are a little different than some that are used to build your
business post-launch. There are no hotel meetings, no home
meetings and no products to share with others until the company
goes live.
Even for those of you who prefer more of the traditional belly-to-belly
approach to networking, there is no need to do home meetings during
a prelaunch. It will more than likely be too early in the process, but
given the short duration of this phase, you will soon have the
opportunity to organize or participate in home and hotel oriented
meetings, which typically commence following the launch.

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Instead, during the prelaunch you will want to focus on just a handful
of methods to pre-build your business. They are (in no particular
order):
• Phone calls
• Email
• Social Media
• Face-To-Face
• Advertisements (online/offline)
• Your website/blog
• Online Forums
• Other (business cards, fliers, smoke signals, etc.)
As stated earlier, if you want your launch to be a success, do not lead
with #2, and send emails to all your contacts as the primary method
of reaching out to them. If all you do is send an email out to everyone
with a link to your prelaunch website and then expect to get great
results, it will not happen, I’m sorry to say. Sure, you may get one or
two people interested, but you will be sorely disappointed in the
shortcomings of this prospecting method.
Remember, network marketing is a people business. The Internet is a
rather cold platform and unsolicited emails don’t usually have much
impact or annoy people at worse.
However, there are two ways that I use email during a prelaunch.
First, I speak to someone on the phone or face-to-face, then I always
follow up with an email to tell them it was nice to meet them, talk to
them on the phone, or whatever the case may be. Now an email has
more context and is usually much more welcome.
Secondly, if I meet someone new while I’m out and about, I’ll get their
contact information at the end of our conversation. I tell them what
I’ll be emailing them and ask them to commit to reading my email.
After sending my email message to them, I will then follow up with a
phone call to see if they are interested in coming on board.
Another thing I like to do that effectively builds an ever-growing list
of people to contact to is using my email inbox and sent folder as a

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“lead-box.” I go through all of the emails that I’ve sent or received
over the past year or so and build a list of people with whom I have
communications with during this time.
More often than not, I do not have a phone number for these people,
or if I do, it is usually their business phone number. So, in this case,
email is the only method of contact that I have, unless the person has
a personal phone number in their email signature.
Using the list that I create from these email messages, I send out a
simple email (not bulk mail) that uses each contact’s name in a couple
of places to ensure it is a personalized message. I create a template
and just copy and paste each contact name into a new email message.
I am sharing this template with you below and you can use my
wording, exchanging your name for mine, and you can also edit any of
the message to fit your tone and style of writing. This will ensure that
the message sounds authentic, when your contacts read it.
Just remember to keep it short and to the point. Adding any
personalization (such as referring to a previous conversation) is also a
big plus.
Cold Market Email Template
Subject: Hi (Name) - Quick Question
Hi (Name),
Hope you are doing well! I wanted to let you know that I’m in the
process of starting a new business and thought of you. If I gave you a
quick phone call, could you spare just 2 minutes so I can briefly tell
you about it?
If so, what phone number and day/time works best for you?
Thanks!
MLM Joe

MLM
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52

When they respond, give them a call and keep your “pitch” brief. You
told them 2 minutes, so try to stick to it. However, if they want to talk
more, catch up, or have questions about the business, then by all
means, stay on the phone. Just do not be the one chatting away for
hours on end on how great the business is or the products are. You
will lose your prospect’s interest if you do so.
On the call, simply let them know that you are starting a new business
that you are excited about and thought of them. Then say something
like, “If I gave you my website address, would you take a few minutes
to watch the videos about the company and products?” If so, “G-
GAP” them. This means you say, “Great! Grab A Pen.”
Give them your replicated website address. Next, ask them when you
can call them back to follow up with them. I like to lead the process,
so I will say something like, “I have an opening at either 4:30 or 7:30
PM tomorrow. Which time works best for you for me to follow up
with you?” If they respond that neither time works, ask when they
have time and jot it down. The next step is to end the call
professionally. Do not start a new conversation after confirming the
appointment. Say something like, “Great! I look forward to talking to
you then and have a good rest of the day.”
Side note: If the above script sounds familiar, great! That means you
have read a great book on network marketing. The scripts and
information in this book are powerful, and I make 100% sure that
each and every person that I personally enroll into my prelaunch or in
my business down the road reads it. For more information, go to:
http://www.TheGoProBook.com
Two Ways To Build During The Prelaunch
I’ve witnessed MLM companies and leaders focusing primarily on the
business opportunity 99% of the time in many prelaunches. What
they don’t know is that they are missing out on potentially millions of
great prospects doing so.
This is one of my secret marketing methods. Well, maybe not a
secret, but it is rare that I see anyone marketing a prelaunch this way.

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