This document discusses a new business model for videographers that focuses on generating revenue from videos. It suggests that videographers can shoot client videos for free while retaining the copyright. They can then sell Video Cold Call players pre-loaded with the client's video to prospects. These players are designed to automatically play the sales message without navigation, leading over 90% of prospects to view the video. This creates a margin opportunity for videographers and addresses clients' concerns that video alone may not generate revenue.