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1 de 35
Sharing is the new Buying
A QUICK OFFICE SPACE PROVIDER FOR FREELANCERS,
START-UPERS, ENTREPRENEURS AND ANY OTHER KIND
OF FREE-ROAMING BUSINESS (WO)MEN WHO ARE
MOBILE WORKERS
WHAT IS RENT DESKS?
NOT ONLY THIS !
Are you a start-upper,
mobile worker or
freelancer?
And you require a space to
channelize your ideas and
build strategies
Here comes RENT DESKS to
help you look up the spaces
available anytime, anywhere
COMPANY OVERVIEW
Customize your
search to your
requirements
Choose the price
suitable to you
Congratulations !!!
Your place is set
COMPANY OVERVIEW
WHO LOOK FOR CO-WORKING SPACES ?
 Freelance
professionals
 Remote workers
 Startups
 Small to medium
enterprises (SMEs)
According to a survey in 2016, the number of co-working spaces will grow
to more than 10,000, in dozens of counties, with a strong growth trajectory
in Canada, Italy, France, Thailand, Australia and India. (EXHIBIT1)
OVERVIEW
1,00,000+ users
1000+
workspaces in
different cities
5,00,000+
users
10,000+
workspaces in
different
cities
CONVERSATION RATE
RANGES BETWEEN 1-1.5%
50,000+ users
500+
workspaces in
different cities
10,000+ users
200+
workspaces in
nearest cities
5000+ users
50 + workplaces
registered
STRATEGY
TARGET MARKET
TARGET MARKET
CONSUMER NEEDS
AUTONOMY
Empowers employees to provide
energy at work & a powerful
tool at attracting top talent
ENGAGEMENT
With companies embracing
flexible and remote working
options, remote-workers often
feel isolated and miss the
stimulation that comes from
working around other people
INNOVATION
It is well established in the
research data that engaged
employees are more productive
employees
SMARTER USE OF
SPACE
redesigning company
workspaces as co-working
spaces, a firm can significantly
reduce its real estate footprint
TARGET MARKET
COLLABORATORS
Co-working
offices
Unused office
spaces
RENT
DESKS
TARGET MARKET
COMPETITORS (EXHIBIT2)
DESK.WORKS
An application providing
similar services
Local co-working space
listings
TARGET MARKET
Points of parity Points of difference
 Local Workspace finder
 Quick look up to closest offices
 Platform to rent-out office spaces
 Pre-book your venue
 Online chat via app
 Cashless payments
 Easy bookings management
 Special subscriptions for regular
customers
 Application is targeted to Indian
market
I am travelling to
Delhi next week! I
need a place to
discuss the new
strategy to my
employees there
Look for an apt
workspace in the city
Area
Area
Enjoy
working !!
To users
Extra revenue
against unused
spaces
Growth opportunity for
new co-work offices
VALUE TO SPACE PROVIDERS
Expand your network by
doing business with trusted
professional
TACTICS
PRODUCT SERVICE BRAND PRICE INCENIVES COMMUNICATION DISTRIBUTIO
N
PRODUCT
FREE FEATURES
 Quick free login
 Free booking for first
check-in
 Free posting of space for
office owners
 Free online look-up of the
desired office
PREMIUM FEATURES
 Advertise your working
spaces
 Booking management for
space providers
 Book a cab, or look-up to
the nearby services
directly from the app
SERVICES
Offices with basic facilities Cashless transaction Custom search
Discounts for frequent users Booking management for
owners
Deals at best price
B
R
A
N
D
SHARING IS THE NEW BUYING
WITH RENT DESKS
Stay happy and cheerful where you work Remove the hassle of googling
Make 100% space utilization Work with trusted professionals
The product’s revenue structure is as
follows:
 The prices are flat – 46.56 USD/day or
232 USD/monthly subscription which
include 5 check ins + 1 check in for free.
 Another model: 1500 USD/6month with
high-class service which include 7 check
ins + 3 check in for free
*The duration of 1 check-in lasts for 24
hours
PRICING
Social media Official website
Blogs
Websites sharing startup stories
DISTRIBUTION
Apple store Microsoft store
IMPLEMENTATION
BUSINESS PROCESS AND SCHEDULING
EXHIBITS
SEGMENT APPROX. IN NUMBER IN INDIA MARKET WORTH
Freelancers 15 million + India accounts for $1 billion
out of $2-3 billion globally
Start-ups 19,000 ₹1117 billion
SMEs 510.57 lakh 1471912 cr
EXHIBIT 1
EXHIBIT 2
CATEGORY DESK.WORKS
No. of countries 72
No. of office locations 638
No. of downloads 5000+
THANK YOU
DISCLAIMERThis Marketing plan is created by Vidushi Gupta, PEC University of Technology during
a marketing internship by Prof. Sameer Mathur, IIM Lucknow

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RENT DESKS- Marketing plan

  • 1. Sharing is the new Buying
  • 2. A QUICK OFFICE SPACE PROVIDER FOR FREELANCERS, START-UPERS, ENTREPRENEURS AND ANY OTHER KIND OF FREE-ROAMING BUSINESS (WO)MEN WHO ARE MOBILE WORKERS
  • 3. WHAT IS RENT DESKS?
  • 5.
  • 6. Are you a start-upper, mobile worker or freelancer? And you require a space to channelize your ideas and build strategies Here comes RENT DESKS to help you look up the spaces available anytime, anywhere COMPANY OVERVIEW
  • 7. Customize your search to your requirements Choose the price suitable to you Congratulations !!! Your place is set COMPANY OVERVIEW
  • 8. WHO LOOK FOR CO-WORKING SPACES ?  Freelance professionals  Remote workers  Startups  Small to medium enterprises (SMEs)
  • 9. According to a survey in 2016, the number of co-working spaces will grow to more than 10,000, in dozens of counties, with a strong growth trajectory in Canada, Italy, France, Thailand, Australia and India. (EXHIBIT1) OVERVIEW
  • 10.
  • 11. 1,00,000+ users 1000+ workspaces in different cities 5,00,000+ users 10,000+ workspaces in different cities CONVERSATION RATE RANGES BETWEEN 1-1.5% 50,000+ users 500+ workspaces in different cities 10,000+ users 200+ workspaces in nearest cities 5000+ users 50 + workplaces registered
  • 13. TARGET MARKET CONSUMER NEEDS AUTONOMY Empowers employees to provide energy at work & a powerful tool at attracting top talent ENGAGEMENT With companies embracing flexible and remote working options, remote-workers often feel isolated and miss the stimulation that comes from working around other people INNOVATION It is well established in the research data that engaged employees are more productive employees SMARTER USE OF SPACE redesigning company workspaces as co-working spaces, a firm can significantly reduce its real estate footprint
  • 15. TARGET MARKET COMPETITORS (EXHIBIT2) DESK.WORKS An application providing similar services Local co-working space listings
  • 16. TARGET MARKET Points of parity Points of difference  Local Workspace finder  Quick look up to closest offices  Platform to rent-out office spaces  Pre-book your venue  Online chat via app  Cashless payments  Easy bookings management  Special subscriptions for regular customers  Application is targeted to Indian market
  • 17. I am travelling to Delhi next week! I need a place to discuss the new strategy to my employees there Look for an apt workspace in the city Area Area Enjoy working !! To users
  • 18. Extra revenue against unused spaces Growth opportunity for new co-work offices VALUE TO SPACE PROVIDERS Expand your network by doing business with trusted professional
  • 19. TACTICS PRODUCT SERVICE BRAND PRICE INCENIVES COMMUNICATION DISTRIBUTIO N
  • 21. FREE FEATURES  Quick free login  Free booking for first check-in  Free posting of space for office owners  Free online look-up of the desired office
  • 22. PREMIUM FEATURES  Advertise your working spaces  Booking management for space providers  Book a cab, or look-up to the nearby services directly from the app
  • 23. SERVICES Offices with basic facilities Cashless transaction Custom search Discounts for frequent users Booking management for owners Deals at best price
  • 25. SHARING IS THE NEW BUYING
  • 26. WITH RENT DESKS Stay happy and cheerful where you work Remove the hassle of googling Make 100% space utilization Work with trusted professionals
  • 27. The product’s revenue structure is as follows:  The prices are flat – 46.56 USD/day or 232 USD/monthly subscription which include 5 check ins + 1 check in for free.  Another model: 1500 USD/6month with high-class service which include 7 check ins + 3 check in for free *The duration of 1 check-in lasts for 24 hours PRICING
  • 28. Social media Official website Blogs Websites sharing startup stories
  • 31. BUSINESS PROCESS AND SCHEDULING
  • 32. EXHIBITS SEGMENT APPROX. IN NUMBER IN INDIA MARKET WORTH Freelancers 15 million + India accounts for $1 billion out of $2-3 billion globally Start-ups 19,000 ₹1117 billion SMEs 510.57 lakh 1471912 cr EXHIBIT 1
  • 33. EXHIBIT 2 CATEGORY DESK.WORKS No. of countries 72 No. of office locations 638 No. of downloads 5000+
  • 35. DISCLAIMERThis Marketing plan is created by Vidushi Gupta, PEC University of Technology during a marketing internship by Prof. Sameer Mathur, IIM Lucknow