New media and the new pr
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New media and the new pr
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New media and the new pr
- 1. New media and the new PR Andrew Careaga Director of Communications Missouri University of Science and Technology iModules Summer Sizzler Conference July 8, 2008 || Kansas City Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 4. What happens when old and new collide?
- 5. Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 7. ‘ Don’t tase me, bro!’
- 8. ‘ Don’t tase me, bro!’
- 10. ‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )
- 12. A Facebook-style social network
- 13. Clinton’s isn’t
- 14. Disintermediation Eliminating the middleman Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 15. Creators Critics Collectors Joiners Spectators Inactives The ladder of participation Source: “Social Strategies for Revolutionaries,” Charlene Li/Forrester Research, Groundswell (groundswell.forrester.com) Base: US online consumers Source: NACTAS Q2 2007 North American Social Technographics online survey and NACTAS Q4 2006 Youth online survey Adults Youth 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26%
- 16. Source: Business Week , "Web Strategies That Cater To Customers," June 11, 2007; chart source: www.businessweek.com/magazine/content/07_24/b4038405.htm
- 17. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 19. Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 20. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )
- 21. Social networks: Catalysts for activism?
- 22. Meet our Wikipedia editor
- 23. An example close to home Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
- 24. An example close to home
- 25. ‘ Sudden jihad syndrome’ ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome?’
- 26. ‘ Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show
- 41. Don’t overlook these sites CampusDirt.com
- 42. Don’t overlook these sites StudentsReview.com
- 43. Don’t overlook these sites JuicyCampus.com
- 52. Weathering the storm 90 posts 512 comments 5.69 comments/post 5.3 comments/post (minus my 35 comments) 6 months in: negative-to-neutral/positive ratio: 8 to 1 Overall negative-to-neutral/positive ratio: @5.5 to 1
- 55. St. Patrick’s Day (1 day after AP story) After email to alumni
- 56. Andrew Careaga [email_address] http://highered.prblogs.org http://twitter.com/andrewcareaga Download slide presentation at http://www.slideshare.net/andrewcareaga THANK YOU! And keep in touch
Notas del editor
- Instead, look at it in terms of a ladder of participation. People in the groundswell are at different rungs, different levels of participation. Go through the levels. Two things to remember: - This is not a segmentation. You can be a Creator and a Spectator at the same time and in different parts of your life. But once you’ve been a Creator in one area, you’re much more likely to do that same thing in another area of passion. people will move up and down this. Inactives will be drawn into being Spectators when they find content that feeds a passion. Or Join a social network when a friend invites them.