1. Certificate of Business Management Presented By Lê Châu Tuấn MBA CEO “ Former Marketing Director Unilever Vietnam” Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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3. Quá trình phát triển Production Era Sales Era Marketing Era Relationship Marketing Era
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5. Cách tạo ra khách hàng Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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7. Buyer’s Steps BUYER SELLER Initiate Educate Validate Justify Close Initial Interest Education Transfer Ownership Rationalize Decide
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9. The Marketing Environment Source: Hoffman et al 2003, Marketing: Best Practices, 2e , Thomson, South-Western, Ohio, USA
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19. Kỹ năng trình bày Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
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26. Sales Tools Kit Advertising Sales Promotion P-O-P Sponsorship Publicity Personal Selling Integrated Marketing Communications Source: Hoffman et al 2003, Marketing: Best Practices, 2e , Thomson, South-Western, Ohio, USA