Its about retailing management and also explained future of retailing in India..!!

1. Presented By:-
Vihang Shah
Retail Management
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2. Contents
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Introduction
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Retail Functions in Distribution
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Characteristic of Retailer
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Function of retailer
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Retailing Concept
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Retailing in India
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Why retailing is a success??

3. The distribution of products begins with the
producer and ends at the ultimate consumer
A process of promoting greater sales and
customer satisfaction
Introduction
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4. Last link in functions distribution
Purchases goods in large quantinity.
 Deals in general products or a variety of
merchandise.
Providing maximum satisfaction to the
consumer
Characteristic of Retailer
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5. Retail Functions in
Distribution
A Typical Channel of Distribution
Manufacture
r
Wholesaler Retailer
Final
consumer
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6. 
Performs storing function by stocking the
goods
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Develops personal contact with the consumers
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Performs two functions
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Buys a variety of products
Function Of Retailer
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7. Bears the risks of goods
Resorts the goods
Makes arrangement for delivery of good
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Continue…..

8. 8
Retailing Concept
Customer
orientation
Coordinated
effort
Value- driven
Goal orientation
Retailing
concept Retail Strategy

9. Customer orientation – Concentrate on
need of consumer
Coordinated effort – Integrates all plans
Value-driven – Offer good value to the
Goal oriented - Set a goal.
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10. Indian retail market is estimated to be US$
500 billion
One of the top five retail markets in the world
fastest growing retail markets in the world,
with 1.2 billion people.
Employs about 40 million Indians (3.3% of
Indian population).
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Retailing in India

11. Future of Retailing in India

12. Growth-oriented objectives
Appeal to prime market
Focus
Strong customer service for its retail
category
Multiple points of contact
Employee relations
Innovation
Commitment to technology
Constantly monitoring performance
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Why Retailing is a success??

13. Summary
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Introduction
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Retail Functions in Distribution
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Characteristic of Retailer
l
Function of retailer
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Retailing Concept
l
Retailing in India
l
Why retailing is a success??

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