How to boost your hospital’s revenue and profits? Healthcare Marketing MasterClass has been designed for Promoters, CEOs and CMOs to help them fine-tune various elements in their marketing strategy to drive profitable growth. It will focus on ready-to-implement takeaways through real-life hospital examples. It will cover various modules like Product, Branding & Pricing Strategy, Advertising, Digital & Social Media, Sales Force Effectiveness and Public Relations. Only few seats left! Contact: Dr. Vijay Raaghavan - Mobile: +91 9008020304 or Email: drvijay.raaghavan@med-ium.com

1. How to unleash
your hospital’s
revenue potential.

2. 12 Hospital
Marketing
Secrets No One
Else Can Share
With You
What will it contain?
Product, Branding and Pricing Strategy
• Getting into the consumers’ mindset
• Arriving at product strategy with sustainable differentiation
• Working on elements of naming and branding strategy
• Leveraging pricing strategy for different customer segments
Advertising
•Defining advertising objectives
• Arriving at media strategy
• Briefing a creative agency
• Monitoring effectiveness
Digital & Social Media
• Defining digital media strategy
• Arriving at tools to engage the core target audience
• Leveraging communities to reinforce brand perception and drive traffic
Sales Force Effectiveness
• Creating tools for ongoing evaluation of sales force effectiveness
• Analyzing Sales Force Talent Pool Inventory
• Decoding and Improving Sales Calls
• Leveraging technology to improve and monitor impact
Public Relations
• Crafting PR Communication Strategy
• Engaging media proactively
• Handling Crisis
• Making Stars out of your physician team
How will it help?
In addition to providing sound
framework based on global best
practices, The MasterClass will focus
on delivering actionable insights and
ready-to-implement takeaways
through real-life examples. Active
discussion among participants during
the programme will further enhance
learning through reasoning.
Who should attend?
The programme has been designed
for Promoters, CEOs and Chief
Marketing Officers of hospitals
and other healthcare service
providers. It is meant to help them
fine-tune various elements in their
marketing strategy to drive profitable
growth. It is also recommended for
organizations in the government or
social enterprises.
To ensure an effective learning
environment and individualized focus,
the number of participants would be
limited to a maximum of 50.

3. MasterClass : Hospital Marketing
Quite frankly, there is no reason why hospitals
should not examine and leverage various elements
in the marketing mix as meaningfully as any
other service industry. In the ever-challenging
competitive environment, creating brand equity,
driving revenue and achieving profitability become
even more important.
Faculty: Ratan Jalan
Ratan Jalan is widely acknowledged
as a thought leader in healthcare
marketing. An alumnus of IIT and
Harvard Business School, he headed
strategic marketing initiatives for
the Apollo Hospitals group. He also
worked with Lowe Lintas, a globally
renowned advertising agency for
almost a decade. Winner of S P Jain
Marketing Impact of the Year Award,
he is a frequent columnist and has
authored a cover story in Marketing
Health Services, a prestigious
publication by American Marketing
Association. He is a guest speaker
and faculty at industry forums and
leading institutes like ISB, IIMs, Johns
Hopkins and TISS.
Date Friday, July 26, 2013
Venue Hotel Oberoi, M G Road, Bengaluru
Programme Fee Rs 9,500 per participant
(excluding service tax)
Registration To register, write to
drvijay.raaghavan@med-ium.com
Or call him at + 91 90080 20304.

4. Medium Healthcare Consulting is a leading consulting
firm driven by the need to push innovation in Indian
healthcare. Since our goal is to make a difference, we
tend to go beyond research and analysis to adopt a
pivotal role in execution. Our diversified team and our
advisory panel offer over 200 years of cumulative
cross-functional experience across various industries.
Our service areas comprise business strategy, project
planning & execution, marketing & sales, patient
experience, public health and healthcare franchising.