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                          About Us

We're a Social Media Management firm that builds bridges between
YOU the brand, and your consumer. We'll introduce you to your follow-
ers. Talk to them. Listen to them. Get feedback and reactions. Share
insights and ideas with them. Reticular has been working with brands in
various sectors like retails, F&B, FMCG, electronics and other sectors
alike. The main focus of Reticular has been to enhance the client’s brand,
increase in reach and brand loyalty.

Reticular has expertise is digital brand strategy that includes both
conceptualization and execution for marketing and advertising purposes.
Our Services


+ Social Media Marketing

+ Mobile Ads and Optimization

+ Google AdWords

+ Facebook Ads & Optimization

+ Search Engine Optimization (SEO)

+ Online Viral Video Marketing
Social Media Marketing
+ Maintenance of official Facebook & Twitter pages for the duration of the      contract.

+ Increased impressions and interactions on the above platform will be achieved through active ads

and strategic campaigns.

+ One design creative (Landing Page + Profile Badge) will be made per month for the Facebook page

for the duration of the contract. This is in order to enhance interaction, showcase professionalism and

bring about design esthetics and fan interaction.

+ Through active ads and campaigns impressions and interaction can be achieved.

+ A monthly progress report detailing the work done on each of the above platforms will be submit-

ted.



SMM Process
+ Management of the official pages includes content creation for the page and extensive Customer

Relationship Management (CRM). The updates will be scheduled in order to drive higher traffic and

gain more visibility on each of the platforms.

+ In-depth analysis of the page followers will be carried out focusing on key data points such as age,

gender and demographics.

+ Create strategies, social campaigns, monitoring of all the information across platforms. An online

synergy will exist through the various platforms that have been engaged.

+ Our priority will be to increase the number of impressions per post on the page and also the number

of interactive fans on the Facebook business page at a steady and constant pace. With this, the

number of participants and submitted applications are bound increase.
+



+

contests, campaigns, etc.

+

+

India account.




+ Taking out regular Facebook ads to promote and direct fans to the Facebook page, an online event

or to the website.

+ The Facebook Ads will target the Exact Demographic/TG. Further narrowing down the TG is a possi-



+

+



+



into the monthly retainer.

+



the same.
+
+
+
+
+ We GUARANTEE Page 1 ranking between 3 - 4 months from SEO project commencement
    (If required, we can present the SEO Process along with the deliverables)


Google AdWords


+ Take the event and its details to targeted individuals across the web
+ Fully control your ad budget
+ Easily create and edit your ads
+
                                                                                   -
ness of the ad campaigns.


Mobile Ads
We target users based on the following factors:
+ i phone / Android
+
+ City (Delhi, Bangalore, Chandigarh ect)



+
Square, Mashable, Wikipedia, etc. can be offered.
+ Website design, development and maintenance +
+ Photography (On-site Images) +
Corporate Video feat Junkyard Groove - Folk you   The Greenathon Anthem - Shankar Ehsaan Loy - Feat Priety Zinta




NOTE: Our in-house partner, Last Minute Films has recently bagged The Gold at the Big Bang Media
Awards, India's premier advertising award for 'Best Corporate Communication'.

+ Creating videos that will help spread the name of the company/initiative and also capture the mes-
sage it wants to portray purely online.

+ Starting from concept to execution and finally uploading the video onto YouTube – we handle every-
thing from start to finish.

+ Using our experienced and highly professional viral video team we can create videos and help spread
awareness instantly online.

+ Videos will go live on YouTube, Facebook and LinkedIn. Reticular had recently made an online video
for an unknown IT company called EMIDS where we garnered 30,000 views within a month's time. This
video won us the Gold at the Big Bang Media Awards. Here is the link: http://bit.ly/pZVgSk

+ Studies have found that 69% of online users have watched a video online, and 24% do so at least once
a week. Out of those surveyed it was found that 66 percent have viewed an online video ad.

+ Studies have also found that of the 69% of internet users viewing online video ads, 40% visited a web
site mentioned in the video ad, and 15% requested product information. If there is a website involved,
this would be beneficial

+ Have more than half a million (750,000) views on our YouTube channel.

+ Finally to summarize on the importance of viral video marketing:
        - Cost effective
        - Specialization (Reach out to the right audience)
        - Free Transmission or Media Channel
        - Provides Entertainment - which is key in making it viral

+ Do visit www.lastminutefilms.in to see the work that we've undertaken for our various clientele.
Case Studies



model are predominantly the reason why they use
Social Media Network.




The main reason why Megamart started using Social
Media Network is to connect more with the youth
of India. India is a growing market in terms of youth
spending and the best way to target them was Social
Media.




                                                        50% OFF @ Megamart
                                                                   Annual sale is on at Megamart. Hurry
                                                                   up! Love brands, Love values.
dENiZEN® chose Social Media Networking with
                                              -




                                                  GET YOUR PERFECT FIT
                                                              20% OFF on all denims at Denizen.




                                                  Digital market has shown a lot of promise especially in the
                                                  youth segments. Campaigns such as “WE ARE EXPLOERS”
                                                  caught the fancy of our followers driving unpreceedented
                                                  organic growth.
The company is predominantly using Social Media
Network for brand awareness, branding and




                                                  Nando’s has now opened branches in Ludhiana and
                                                  Chandhigarh as well as two new outlets in Banga-

                                                  Chicken.


                                                  service with the reviews of the fans of the page.




                                                    HOT PERI - PERI CHICKEN
                                                                 Walk in to Nando’s for a delicious
                                                                 peri - peri lunch.




                                                  Now Nando’s is giving a stronger push to increase digital

                                                                 - Manikandan Namboodri – Head Of Markeing
Alma Mater is an E-commerce company
              founded in 2009, that deals with alumni
              memorabilia and customized merchandize.
              The company has worked with over 600
              schools & colleges in India and has over a
              100,000 fans on Facebook.

75% of the revenue comes from Facebook.




                                                                GET YOUR’S MADE
                                                                               Get your customized T shirts and
                                                                               hoodies made from Alma Mater.




                                                           to build on.
                                                                          - Rohn Malhotra, Co-Founder Alma Mater
The story of twenty-something
Varun, who dreams of becom-
ing a successful entrepreneur
and overcoming a myriad
challenges on his way to
becoming one.

Above 70% of the revenue of
the Book comes from
Social Media Network.




                                             A TRUE STORY
                                                        Get the book at just Rs.85 from
                                                        Homeshop18.com.Hurry!




                                The sales of the book was enhanced because of the social

                                book to build on.
                                                                         - Varun Agarwal, Author
2009




2010




2011




2012
Vikram Angelo                   Arvind Venkatesh                  Varun Agarwal

Vikram currently heads the        Marketing and operations is     Varun oversees the advertising
business development at           currently being headed by       verticle for reticular. He has
reticular. His experiece of       Arvind. His technical and       been at the forefront in creat-
working in traditional media      ananlytical skills help shape   ing value for our clients with
sales and marketing helps         digital strategies for our      their digital ad spends. The
reticular gain a unique insight   clients. He pays special        challenges include advertising
when tackling online require-     emphasis to ensure a synergy    for multi-national brands as
ment.                             between mainstream and          well as start-ups. Varun also
                                  digital strategies for our      leads the film services of
                                  clients.                        reticular.
Arvind                Vikram
+91 98867 60372       +91 98860 17240
arvind@reticular.in   vikram@reticular.in

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Reticular Profile

  • 1.
  • 2. mobile Ads About Us We're a Social Media Management firm that builds bridges between YOU the brand, and your consumer. We'll introduce you to your follow- ers. Talk to them. Listen to them. Get feedback and reactions. Share insights and ideas with them. Reticular has been working with brands in various sectors like retails, F&B, FMCG, electronics and other sectors alike. The main focus of Reticular has been to enhance the client’s brand, increase in reach and brand loyalty. Reticular has expertise is digital brand strategy that includes both conceptualization and execution for marketing and advertising purposes.
  • 3. Our Services + Social Media Marketing + Mobile Ads and Optimization + Google AdWords + Facebook Ads & Optimization + Search Engine Optimization (SEO) + Online Viral Video Marketing
  • 4. Social Media Marketing + Maintenance of official Facebook & Twitter pages for the duration of the contract. + Increased impressions and interactions on the above platform will be achieved through active ads and strategic campaigns. + One design creative (Landing Page + Profile Badge) will be made per month for the Facebook page for the duration of the contract. This is in order to enhance interaction, showcase professionalism and bring about design esthetics and fan interaction. + Through active ads and campaigns impressions and interaction can be achieved. + A monthly progress report detailing the work done on each of the above platforms will be submit- ted. SMM Process + Management of the official pages includes content creation for the page and extensive Customer Relationship Management (CRM). The updates will be scheduled in order to drive higher traffic and gain more visibility on each of the platforms. + In-depth analysis of the page followers will be carried out focusing on key data points such as age, gender and demographics. + Create strategies, social campaigns, monitoring of all the information across platforms. An online synergy will exist through the various platforms that have been engaged. + Our priority will be to increase the number of impressions per post on the page and also the number of interactive fans on the Facebook business page at a steady and constant pace. With this, the number of participants and submitted applications are bound increase.
  • 5. + + contests, campaigns, etc. + + India account. + Taking out regular Facebook ads to promote and direct fans to the Facebook page, an online event or to the website. + The Facebook Ads will target the Exact Demographic/TG. Further narrowing down the TG is a possi- + + + into the monthly retainer. + the same.
  • 6. + + + + + We GUARANTEE Page 1 ranking between 3 - 4 months from SEO project commencement (If required, we can present the SEO Process along with the deliverables) Google AdWords + Take the event and its details to targeted individuals across the web + Fully control your ad budget + Easily create and edit your ads + - ness of the ad campaigns. Mobile Ads We target users based on the following factors: + i phone / Android + + City (Delhi, Bangalore, Chandigarh ect) + Square, Mashable, Wikipedia, etc. can be offered. + Website design, development and maintenance + + Photography (On-site Images) +
  • 7. Corporate Video feat Junkyard Groove - Folk you The Greenathon Anthem - Shankar Ehsaan Loy - Feat Priety Zinta NOTE: Our in-house partner, Last Minute Films has recently bagged The Gold at the Big Bang Media Awards, India's premier advertising award for 'Best Corporate Communication'. + Creating videos that will help spread the name of the company/initiative and also capture the mes- sage it wants to portray purely online. + Starting from concept to execution and finally uploading the video onto YouTube – we handle every- thing from start to finish. + Using our experienced and highly professional viral video team we can create videos and help spread awareness instantly online. + Videos will go live on YouTube, Facebook and LinkedIn. Reticular had recently made an online video for an unknown IT company called EMIDS where we garnered 30,000 views within a month's time. This video won us the Gold at the Big Bang Media Awards. Here is the link: http://bit.ly/pZVgSk + Studies have found that 69% of online users have watched a video online, and 24% do so at least once a week. Out of those surveyed it was found that 66 percent have viewed an online video ad. + Studies have also found that of the 69% of internet users viewing online video ads, 40% visited a web site mentioned in the video ad, and 15% requested product information. If there is a website involved, this would be beneficial + Have more than half a million (750,000) views on our YouTube channel. + Finally to summarize on the importance of viral video marketing: - Cost effective - Specialization (Reach out to the right audience) - Free Transmission or Media Channel - Provides Entertainment - which is key in making it viral + Do visit www.lastminutefilms.in to see the work that we've undertaken for our various clientele.
  • 8. Case Studies model are predominantly the reason why they use Social Media Network. The main reason why Megamart started using Social Media Network is to connect more with the youth of India. India is a growing market in terms of youth spending and the best way to target them was Social Media. 50% OFF @ Megamart Annual sale is on at Megamart. Hurry up! Love brands, Love values.
  • 9. dENiZEN® chose Social Media Networking with - GET YOUR PERFECT FIT 20% OFF on all denims at Denizen. Digital market has shown a lot of promise especially in the youth segments. Campaigns such as “WE ARE EXPLOERS” caught the fancy of our followers driving unpreceedented organic growth.
  • 10. The company is predominantly using Social Media Network for brand awareness, branding and Nando’s has now opened branches in Ludhiana and Chandhigarh as well as two new outlets in Banga- Chicken. service with the reviews of the fans of the page. HOT PERI - PERI CHICKEN Walk in to Nando’s for a delicious peri - peri lunch. Now Nando’s is giving a stronger push to increase digital - Manikandan Namboodri – Head Of Markeing
  • 11. Alma Mater is an E-commerce company founded in 2009, that deals with alumni memorabilia and customized merchandize. The company has worked with over 600 schools & colleges in India and has over a 100,000 fans on Facebook. 75% of the revenue comes from Facebook. GET YOUR’S MADE Get your customized T shirts and hoodies made from Alma Mater. to build on. - Rohn Malhotra, Co-Founder Alma Mater
  • 12. The story of twenty-something Varun, who dreams of becom- ing a successful entrepreneur and overcoming a myriad challenges on his way to becoming one. Above 70% of the revenue of the Book comes from Social Media Network. A TRUE STORY Get the book at just Rs.85 from Homeshop18.com.Hurry! The sales of the book was enhanced because of the social book to build on. - Varun Agarwal, Author
  • 14. Vikram Angelo Arvind Venkatesh Varun Agarwal Vikram currently heads the Marketing and operations is Varun oversees the advertising business development at currently being headed by verticle for reticular. He has reticular. His experiece of Arvind. His technical and been at the forefront in creat- working in traditional media ananlytical skills help shape ing value for our clients with sales and marketing helps digital strategies for our their digital ad spends. The reticular gain a unique insight clients. He pays special challenges include advertising when tackling online require- emphasis to ensure a synergy for multi-national brands as ment. between mainstream and well as start-ups. Varun also digital strategies for our leads the film services of clients. reticular.
  • 15. Arvind Vikram +91 98867 60372 +91 98860 17240 arvind@reticular.in vikram@reticular.in