Tell a story customers like, believe and trust. Change Rules. Achieve operational excellence. That's all about facing Future Challenges.

1. Future Challenges
Story One
Copyright Viktor Riemer 2011

2. What does it all mean?
Monthly more than 30 bill searches
Number of daily SMS messages exceeds world population
Radio needed 38 years to reach about 50 mill users
TV needed 13 years
Internet needed 4 years
facebook needed 2 years
Groupon needed less than 2 years
Technological Information is going to double every 2 years
Data transfer capacities tripple each 6 months and further
will the next 20 years
Copyright Viktor Riemer 2011

3. What does it all mean?
Exponentially growing competition
Increasing differentiation of
products and services
Shrinking Product Life Cycles
Accelerating pressure to innovate
Copyright Viktor Riemer 2011

4. What company seems more attractive to you?
Share of fixed assets in market capitalization
Copyright Viktor Riemer 2011

5. What company seems more attractive to you?
Most companies are not flexible enough to quickly react
to environmental changes and shift in customers
expectations and needs ...
... due to capital lockup and fixed costs ...
... which forces them to increasing stock turnover with
lower margins
Copyright Viktor Riemer 2011

6. The need of extensive turnover ...
... to efficiently lower the fixed costs per unit means
high risk in saturated markets!
Share of turnover in market capitalization
Copyright Viktor Riemer 2011

7. What does it all mean?
The Brand is going to be much more
important than production facilities.
A strong Brand is a sustainable
relationship to customers.
Relationship to customers has
become significantly more important
than ownership of assets.
Copyright Viktor Riemer 2011

8. What is it all about facing today‘s challenge?
A good Story customers
like
believe
trust
Changing Rules
Operational Excellence
Copyright Viktor Riemer 2011

9. If you don‘t tell the story?
Your products will become commodity!
Copyright Viktor Riemer 2011

10. If you don‘t change rules?
Others are going to attack your sales and your
margin and you can‘t do nothing against it!
Copyright Viktor Riemer 2011

11. If you miss operational excellence?
This is what will happen!
Copyright Viktor Riemer 2011

12. Face the Challenge
Viktor Riemer
mobile +49 171 5422715
email viktor_r@me.com