BSNL 3G Technology

CASE STUDY PRESENTED BY: Vinayak Nandikal & Group

[object Object],[object Object],[object Object],[object Object],[object Object],Telecom Journey: Moving in Top Gea r

[object Object],[object Object],[object Object],Bharat Sanchar Nigam Limited(BSNL)

Picture slide ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],BSNL Objectives

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developmental Plans (2008-09)

Selecting the Right person : A Sales person ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Positioning Strategy Market analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Positioning Strategy Internal Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Positioning Strategy Competitor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Position map High Tariffs Low Tariffs Wide Network Coverage Narrow Network Coverage BSNL Reliance Airtel Idea Vodafone

[object Object],[object Object],Pricing Strategies

Pricing Strategies cost Competition Value to customer The Pricing Tripod Model

Prepaid cards Postpaid cards Fixed rentals and call cards Internet access charges Extra charges for value –added services Revenue Generation

“ Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” - Peter F. Drucker WHAT IS QUALITY ?

Example Bullet Point Slide SERVQUAL MODEL

Grönroos's Service Quality Model

RECOMMENDATIONS ,[object Object],[object Object],[object Object]

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