This is my deck for the mini-workshop on Mobile Analytics for Internet Summit 2012 in Raleigh, NC.
Use mobile analytics to forecast what features to cut, expand or attract more attention to with 8 actionable metrics to start learning about your users.
4. realize
your brand nation
prove
guide the business value
listen engage the conversation
on existing networks
to understand
understand the tap into existing harness the power to transform the overall
create an owned hub
social customer social networks drive business impact customer experience
vincent baskerville | @whoisvince |
5. realize
prove your brand nation
enterprise
suite
the business value integration
guide employee
solutions participation
the conversation
KPI dashboards
social marketing
engage community social commerce
on existing networks
listen widgets social support
mobile social innovation
to understand
level up
social media monitoring
10. understand the story 1st
before mining for data
Text
vincent baskerville | @whoisvince |
11. what’s so special
about mobile
• over 1 billion smartphones in use
worldwide
• it took us 16+ years to pass 1 billion, but
only 3 yrs fo the next bill.
vincent baskerville | @whoisvince |
12. what’s so special
about mobile
• 3.2 billion people (46% ofactive cell phone
billion) have *at-least* 1
population of 7
• 800 million without includefew zombies
unemployed, babies and a
elderly, disabled,
vincent baskerville | @whoisvince |
13. mobile web mobile app
Session tracking done primarily through Session tracking done primarily through
cookies & JavaScript UDID / adertisingIdentifier (iOS6)
Measurement model centered around page Measurements focused more on deep
views, referrals, search & visits engagements, nav funnels, up-charges
Unique visitors are tied to server IP Can track ‘anonymous’ users 100% with
addresses or logins accuracy
Things get really, really complicated if using can break down per device; +/- for
media queries Android heavy fragmentation
vincent baskerville | @whoisvince |
20. mobile metrics
categories
• content • biz funnels
• user behavior • technical
• people / location • elements / ui
vincent baskerville | @whoisvince |