Paul Danneels, CIO VDAB, elaborates on how they launched a digital transformation program based on a set of simple rules.

1. Becoming an omnichannel DIY retailer
(Marc Henkens, E-commerce manager HUBO)
The opportunities of Virtual Reality
(PieterVan Leugenhagen, Co-founderYondr)
Switch to smart
(Stijn Melis, Sr. Product Manager NIKO)
Break
Digital disruption in the public sector
(Paul Danneels, CIOVDAB)
Survive the tsunami of change
(Tom De Ruyck, Partner Insites consulting)
Reception & digital hall
14:15
14:40
15:05
16:00
16:30
17:00

2. Digital Disruption
in the Public Sector
September 2016
@PaulDanneels

3. THE FUTURE GOVERNMENT IS
COST-EFFICIENT AGILE AND OPEN
Simplification
CloudMobile Smart
Data
Robots
Cost
pressure
Open
gov

4. DISRUPTIVE INNOVATION…
VDAB FUTURE BUSINESS MODEL

5. A START-UP WITHIN A BIG ENTITY
• Creative disruption of technology
• Co-design and co-creation
• Attitude of experimentation and entrepreneurship

6. COACHEN INNOVATIE VIA
INCUBATOR-TRAJECT
LAB SET-UP

7. LAB SET-UP
• Achieve disruption separate from the existing organization
• An autonomous business unit
• Lean ‘out of the box’ business + IT team
• Separate planning, budgetting and governance
• Direct reporting to CIO and CEO and supported by board of directors
• Co-design in continuous learning environment
• Experimenting with new ways of organizing and working
• Outside-in: customer journey, user-testing, beta-testing
• Feedback determines feature selection and launch
• Collaboration with external partners
• Enterpreneurship with start-up mentality
• “Start small, think big”
• Developing capabilities, fail fast

8. GUIDED BY STRATEGIC PRINCIPLES
Digital first
Ecosystem
Service journeys
Want to
Agile
Capabilities
Digital support
Service provision
Offering services
Have to
Plan-driven
‘Ad hoc’
FROM TO

9. FIRST PROJECT OTTO
• Looking into the mirror: “how do you score on your
path to a job?”
• Recommendations to increase your score (mobility,
education…)

10. Customer Journey
FIRST PROJECT “OTTO”
Dream Job Possible Job Accessable
job
Concrete
Job
Service Concept
Information
Touch-
points
Job-to-be-
done?
Mapping
on CJ
• Technical issues
• Domain name issues
• Data availability
• Wireframes/mock-ups redesigns
• Bugs during testing
• Approach
• Platform?
• marketing campaign
• Nobody wants this
• Tested with 500 students
• Nobody likes a score
• Too much input required before you get
a solution
• Solutions to increase score are not
always sensible

11. MENTOR: FIRST SUCCESS
• Tinder in the labour market
• Connects youngsters with experienced
mentors in their dream sector
• Prototype designed by IBM Extreme Blue
• Fast recruitment mentors and mentees
• Next steps: multi lingual, group actions,
add interaction with other components

12. PLATFORM MET EIGEN BRANDINGDIGITAL COACH

13. CUSTOMER JOURNEY

14. FACEBOOK PAGE FOR CO-CREATION
• Created before the app was developed
• Immediately 350 followers, after one month grown to 1000
• Test of concept and development in co-creation

15. BIG DATA ALGORITHM’S
RECOMMENDATIONS OF VACANCIES
Recommender system vacancies
Collaborative Filtering algorithm

16. WATSON UNEMPLOYMENT
PREDICTIONS AND BEST ACTIONS
Predict
Predict low, medium
and high risk of
unemployment and
identify factors for
finding work
Analyse
Use young job
seeker data to
develop data
analytics / machine
learning models
Recommend
Propose tailored
recommendations that
can increase chances of
employment

17. EXPLOITATION
Spin-off
Extended
lab life
Extensions in
existing VDAB
GOTOMARKETSTRATEGIES
LAB EXIT OPTIONS
EXPLORATION
Stop?
NO
YES
My
Coach
VEJ
Student
@Work
Recom
mender
Path-
Finder
Mentor
Recom-
mend
Vacan-
ciesWatson
Mirror
Q-app
Otto

18. SUSTAINABLE INNOVATION
STRENGTHEN
THE CORE
EXTEND THE
CORE
SELF-DISRUPT
 Culture & Capabilities
 Innovate with information
 Outside-in co-creation
Lab
VDAB
• Ambassadors
• Integration
• Refactoring
BPM

19. THANK YOU

20. Becoming an omnichannel DIY retailer
(Marc Henkens, E-commerce manager HUBO)
The opportunities of Virtual Reality
(PieterVan Leugenhagen, Co-founderYondr)
Switch to smart
(Stijn Melis, Sr. Product Manager NIKO)
Break
Digital disruption in the public sector
(Paul Danneels, CIOVDAB)
Survive the tsunami of change
(Tom De Ruyck, Partner Insites consulting)
Reception & digital hall
14:15
14:40
15:05
16:00
16:30
17:00