The document discusses various topics related to social media and technology. It provides statistics on social media platform usage, including that 600,000 new Facebook users join daily, 60% of Dutch people have a Hyves profile, 33 hours of video are uploaded to YouTube every minute, and 27.3 million tweets are sent per day. It also discusses Google's business model of generating revenue primarily from AdWords advertising, and how technologies like Android, Kindle, and mobility are impacting businesses and consumers.
6. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
Thursday, February 10, 2011
7. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
Thursday, February 10, 2011
38. What are we going to talk about?
Thursday, February 10, 2011
39. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Thursday, February 10, 2011
47. How do we spend our time?
4%
6%
39%
19%
33%
Thursday, February 10, 2011
48. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Thursday, February 10, 2011
49. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Thursday, February 10, 2011
125. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Thursday, February 10, 2011
126. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
LondonCalling.mobi
Thursday, February 10, 2011
127. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
Thursday, February 10, 2011
128. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
Thursday, February 10, 2011
129. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
Dave
Evans
bit.ly/nublack
Thursday, February 10, 2011
155. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
Thursday, February 10, 2011
156. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
Thursday, February 10, 2011
157. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
Thursday, February 10, 2011
158. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
Thursday, February 10, 2011
159. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
900.000 blog posts iedere dag
Thursday, February 10, 2011
160. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
900.000 blog posts iedere dag
1 nieuw LinkedIn profiel iedere seconde
Thursday, February 10, 2011
161. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
900.000 blog posts iedere dag
1 nieuw LinkedIn profiel iedere seconde
50% Facebook gebruikers komt iedere dag terug
Thursday, February 10, 2011
162. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
900.000 blog posts iedere dag
1 nieuw LinkedIn profiel iedere seconde
50% Facebook gebruikers komt iedere dag terug
27.3 miljoen Tweets per dag
Thursday, February 10, 2011
163. Social Media Stats
600.000 nieuwe Facebook leden dagelijks
60% van Nederland met een Hyves profiel
33 uur video iedere minuut op YouTube
1 op elke 10 min. wordt op Hyves gespendeerd
900.000 blog posts iedere dag
1 nieuw LinkedIn profiel iedere seconde
50% Facebook gebruikers komt iedere dag terug
27.3 miljoen Tweets per dag
84% van de social netwerken worden vaker
bezocht door vrouwen dan mannen
Thursday, February 10, 2011
191. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Thursday, February 10, 2011
250. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Thursday, February 10, 2011