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De toekomst van        +31647180864
                         @vincente
mobiel?           Slideshare.net/vincente
Volg Vincent Everts live
                     in zijn elektrische Leaf


- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Not always good!
Connected Cars
Olie Future?
Vincent Everts?
Innovation acceleration



                          Innovation study trips:
                          2007: Korea
                          2008: China
                          2009: Russia
                          2010: Brazil
Tudou.com earlier then
      YouTube
Social Media
   2.0
• Mijn Tools
Videoblogger



               Talk to Me!
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Location based
 Social Media
White pages Appje
Whit.li api
4G mooie toekomst
Lytro camera
Measure yourself
Bodymedia
The connected
  everything
Security Games




€100.000/ 1000 Miloen
  atleet    budget

$300Miljoen CCTV
Kassa Woonveilig
• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
WeVideo
Urthecast
Earth HD streaming
• Tablets everywhere!
Internet is pain!
What are we going to talk about?

           Web 1.0 Viral Marketing (PP)
 time consumption                                         travel


        RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
           Google Docs   Online video elections 2.0
     MultitaskingTwitter Amazon Yubby Co-Creation
 Google Streetview Online collaboration Social tools

         Dell Sucks      Support 2.0 Viral Marketing
Kryptonite Lock     Enterprise 2.0         VMS Zoomz HD   ebay
          news resume VMS Google trends
7
51
How do we spend our time?

   TV:       39% 178 min.               4%
                                   6%

  Radio:     33% 151 min.                    39%
                             19%
 Internet:   19%   86 min.

Newspaper:   6%    20 min           33%
Magazines:   4%    18 min
                             TV              Radio
                             Internet        Newspapers
                             Magazines
• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
  Youtube, Google earth/
  map, gmail, apps etc
Google adwords
 •Easy to set-up
 •Easy to budget
 •Price per keyword
Also on
YouTube
1991
1994
1996
1997
1999
2000
9200 Nokia



2001
2002
Andy Rubin




2005
2007
2007
2008
2008
Developers




             71
Andy Rubin


 We are building an
industrial/corporate
      Android
BYOD
CYOD
 85% doet het!      50% mag het niet
   25% recht!      50% doet het toch
45% werkt eraan!     50% is bereidt
1 miljard
WhatsApp berichten per dag
87
88
89
Wordprocessing 1951
Wordprocessing 1985
Wordprocessing 2008
Revisions
Onlinecompare
       collaboration
Office 365
Web 2.0 software
Social bookmarking    del.icio.us

Web 2.0 startpagina   Netvibes & iGoogle

Online to do lists    Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management      Flickr & Picasa

Web wordprocessing Google Docs

Online calendar       Google Calendar

Project management Basecamp

Mindmapping           Mindmeister
IMPACT ON BUSINESS
                     12
17
Online bestedingen
   2009: 9 billion euro

2011: 10 billion euro

Web-influenced 48
     miljard              bron: thuiswinkel.org
Social tools   Productinformatie
Product info    what else do people buy

                  what do they recommend?

                  Description of customers

Social tools     90% social tools
                  What do they buy in the end?
                  what else?
                  Tags of clients
                  review of the reviews
                  reviews of the customers
beta
YouTube uploads
    per minute
                                                                            33




                                                                            22




                                                                            11




2007 I   2007 II   2008 I                                                   0
                            2008 II   2009 I   2009 II   2010 I   2010 II
Who talks
Blogs demografie




                  Bron: Technorati 2008
Free
Professional
7 guidelines
1.   Know what you are doing
2.   Avoid marketing talk
3.   Keep it fresh
4.   Reinforce company’s core values
5.   Encourage employees to use it
6.   Create blogging policies
7.   Have fine print
RSS
RSS Readers
Social Networking
Customer service
“What are you doing in 140 characters”
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
The world is obsessed with Facebook
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
•s
Web 2.0 Trend:
 Co-Creation
49
Social Media
   2.0
Vincent Everts
       www.vincente.nl
       www.yubby.com
      www.interimic.nl
     vincent@everts.net
   www.twitter.com/vincente
        +31647180864

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