Presentatie voor 250 privite banking marketeers op 19 november

1. 1 Vincent Everts november 2007 Consumenten en de virtuele wereld Banken 2.0

2. Who is Vincent Everts Vincent Everts 2

3. 3

4. PCzapper white label video portals 4

6. 6 WEB 1.0

7. Broadband penetration internet households 7

9. How do we spend our time? 9 TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min

10. More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online 10 “ Do you ever do any of the following while using the Internet / emailing at home?” Base: Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005

11. Net users in their teens and 20s are far more likely to multi-task 11 Base: EU-5 Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 Age “ Do you ever do any of the following while using the Internet / emailing at home?”

12. 12 IMPACT ON BUSINESS

13. 13 FD: 08/11/06

14. 14 DELL Case

16. 15

17. 16

18. 17

21. 20

22. 21

23. NEWS

29. 28 WEB 2.0

30. 29

33. 32 1,4 nieuwe blogs per seconde…

34. RSS

35. 33

36. 34

38. 71

39. Track and trace!

40. Wie o Wie

41. 35 15-02-07 ROOS - Regionale TV in 2010 35

42. 36 43% 24% 10% 9% 6%

45. Brand and consumers

47. 37

48. The Long Tail

49. Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39

50. 40

51. 41 Google Trends

53. Salesforce, showing the way

60. Linux gebruik in de afgelopen 4 jaar Branche 2002 wel, nu niet 2002 t/m 2006 Linux 2002 niet, nu wel 2002 niet, nu geen Linux a. Manufacturing 1,7% 1,4% 6,9% 90,0% b. Construction 1,2% 1,5% 3,5% 93,9% c. Trade 1,5% 0,9% 6,2% 91,4% d. Transport 2,0% 4,0% 13,6% 80,4% e. Business Services 2,5% 2,5% 8,0% 86,9% f. ICT & Utilities 1,5% 6,1% 16,2% 76,1% g. Banking & Insurance 0,5% 0,5% 3,1% 95,8% h. Education 8,1% 7,5% 16,3% 68,1% i. Government 2,6% 2,0% 6,0% 89,4% j. Healthcare 1,4% 2,8% 11,9% 83,9% Totaal 2,2% 2,4% 8,3% 87,1% Meetmomenten: december 2004 en december 2006, Computer Profile

62. Web 2.0 trend: MASHUPS 51

65. Yahoo Pipes

69. Heel veel soorten mashups

74. Userinterfaces: Marketmap

75. Web 2.0 trend: USER GENERATED CONTENT 43

76. 44

77. 45

78. 46

79. Word of mouse

80. Web 2.0 trend: CO-CREATION 47

81. 48

82. 49

83. 50

85. 56 ONLINE MARKETING

87. Online advertising spending is now growing at over 30% (dollars in billions) 58 Source: eMarketer, 2006

88. Search Engine Marketing market 59

90. 61

92. Example landing page

93. AIDA example Attention Interest Desire Action!

94. Elements to be optimized 24 verschillende combinaties mogelijk

95. Website optimizer

96. Website optimizer

97. 62

98. 63

99. 64 MARKETING 2.0

100. 65

101. 66

103. 68

105. 71

106. 72

107. 73

108. 74

109. 75 COMMUNICATIE 2.0

113. Communicatie 2.0 79

114. 80

115. 81

116. 82

117. HUISWERK

120. Green!

121. 83 SOCIAL NETWORKING

123. 85

124. 86

127. 88 INTERNET GOES MOBILE

128. Mobile Internet 89

130. 92 iPhone met echte browser

131. 91 Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple

132. 93

133. New services: location, location, location 94

134. Mobile, Social, Location

135. Mobile, Social, Location

136. THE LIVING ROOM TV 2.0

138. TV anywhere, anytime, any place

139. TV verkopen Nederland (100% schatting NL / basis GfK Panelmarket) 1,2 Mio 1,5 Mio BOOM "Platte" TV

142. Penetratie harddisk recorders (voorspelling) 2007 jaar van HDD recorder massapenetratie

146. 110 WHAT NEXT?!

148. Conference wiki

149. Invitation is an Art

150. Executive Blog

151. 80

152. 82

155. 112

156. Vincent Everts 113 www.vincente.nl www.interimic.com [email_address]