At Rocketium, we've explored multiple challenges that businesses come across on designing, scaling & managing creatives on a day to day basis. With creative automation, we continually aim to recognise opportunities & build a platform that can aid businesses with aggressive execution.

1. Trusted by leading businesses from 95 countries
How automation can help
reduce your creative costs?
SPEAKER
Karan Rao,
VP, Business, Rocketium
Explore how to cut down costs of producing
videos, image banners, and gifs.

2. Rocketium team remotely celebrating
its 5-year anniversary with some
beloved customers and investors

3. More than 65% businesses saw a substantial revenue drop in
March’ 20.
- Survey from Influencer Marketing Hub
● Substantial hit on revenue.
Business impacts of Covid-19
● Focus on optimizing costs (every spend is being questioned).
● Companies forced to freeze hiring/consider layoffs.

4. Impact on the
Creative ecosystem
Reduction in external spends across technology and resources
Faster turnaround to support revenue experiments
Efficiency and cost reduction targets
More output required from existing design teams

5. Today’s Session
How some of our customers have used automation
to reduce creative costs
Enable sellers to make brand-compliant ad
banners that end up on Amazon’s website
Enable performance marketing team of a
series E funded start-up to make video and
image ads for customer acquisition
1. Enabling Internal Teams
2. Empowering External Partners
A powerful creative
automation platform
Creatives - images, videos, gifs
Automation - we understand
creative challenges and enable
suitable workflows
3. Automating Using APIs
Auto generate video ads using APIs and
serve them on the world’s largest
independent mobile ad network

6. Marketing
Performance marketing
Social campaigns
Email marketing
Internal collaterals.
Design team
Product
Visual merchandising
Catalog collaterals
Offers and sales
Ensuring each output meets
brand standards
Redundant
non-creative work
Long turnaround times
Creative ecosystem for internal teams
Enabling Internal Teams
Other business teams
HR
Sales
Customer success
Remove redundant work
Enable self-service

7. Campaign - Self-service online interface
Enabling Internal Teams
Choose from
a set of pre-built
brand-compliant
templates

8. Campaign - select orientation
Enabling Internal Teams
Select desired aspect
ratios to create
omnichannel adapts in
one go.

9. Campaign - make creatives
Enabling Internal Teams
Easy form based
interface to modify
content and create
multiple variants

10. Enabling Internal Teams
Campaign - intelligent templates
Auto-adaptsAuto-fit for captions
… and one more thing.
Auto-align for layouts

11. Enabling Internal Teams
Campaign - Self-service online interface
Create hundreds of
creatives in one shot
using a spreadsheet
import

12. 50+ designers in a large e-commerce platform use this
technology to create 1000s of in-app banners each
month
Some examples
Internal TeamsEnabling Internal Teams
Performance marketing team of a $1B home services
marketplace creates hyper-personalised video and
image ads.
HR team of a large conglomerate has enabled their
recruiters to create job banners for social media

13. Creative production cost
Rework
Coordination effort
50%
30%
20%
75%
reduction in total cost owing to
Creative Automation (1)
Cost savings
100%
BEFORE AFTER
Enabling Internal Teams
(1) Savings may differ based on baseline costs and scale of creative production.
1/3rd
1/5th
1/10th

14. Amazon’s advertisers
Amazon’s In-house design team
Empowering External Partners
Creative ecosystem for working with external teams
Reduced efforts, stricter brand-compliance
Enabling self-services

15. Empowering External Partners
White-label interface for Amazon advertising

16. A food delivery platform based out of India enables
restaurants to create offer ads for its mobile app.
Empowering External Partners
Some more examples
Multiple agencies are enabling economical options to
existing customers through self-service
A US based car listing platform enables over 500 car
dealers to create brand-compliant car listing ads in
minutes.
A US based PR distribution firm enables companies
create short PR video stories in minutes, using pre-built
templates.

17. Cost saving barometer
Automating using APIs
Efficiencies
100%
10%
Build savings
Developers, design,
build maintenance.
Plug and play
Build White-Label

18. How it works
Automating using APIs

19. Some examples
Automating using APIs
A large property listing platform programmatically
creates property summary videos for premium listings
on its platform.
A Japanese bank is using this technology to send
personalized loan offers to their 100K customers
A Korean e-commerce marketplace automatically
generates abandoned cart gifs to send personalized
emails.

20. Cost savings
Automating using APIs
65%reduction in total cost at a scale of
1,000 banners per month
Cost per creative
Number of creatives
Manual creation not
possible beyond a certain
threshold
More overheads -
management,
licenses, equipment
Manual creation
Automation

21. Session Summary
Enabling Internal Teams1
● Reduce redundant
effort
● Enable self-service
Empowering External Partners2
● Enable partners to make
brand compliant creatives
● Create new revenue
streams with customers
3 Automating Using APIs
● Use APIs to enable higher
scale and personalization
● Enable use cases that
manual creation cannot

22. Q&A
Karan Rao
karan@rocketium.com